Cal heard about the growth hacker who's worked with Taylor Swift, Rihanna and Michael Strahan, and also built a 7-figure social media following for himself in one month. And he figured it might be a good thing to get a glimpse of this world. But this podcast didn't turn out quite like Cal figured, as Brendan posed questions that made Cal think about what he actually wanted to do with those followers. In the end, Cal doesn't get a lesson in hauling in a million followers. He's pointed toward magnifying his possibilities through laser focus on just the right audience. That's a great takeaway for everybody.