Winterset is home to John Wayne, numerous llamas, and Lumberjack Design Co. Brent, the man responsible for said llamas and print shop, is looking to expand outside of his community, while maintaining his personable customer experience. Like a shepherd leading his flock to greener pastures, Brent is trying to show his surrounding Iowan communities that their custom apparel doesn't have to be hot garbage. Topics of discussion include: Reverse bippage, olives, the history of sunglasses, enticing returning customers, putting in the extra work, chambers of commerce, and NEW SHOP HACKS.