Oklahoma City's COOP Ale Works made a splash in March with the reveal of its partnership with fast-food chain Sonic Drive-In to create a hard seltzer brand based on popular flavors such as Cherry Limeade and Ocean Water. COOP president Sean Mossman joins Brewbound Frontlines to discuss the early returns on the brand, the need to contract out production to meet demand, and the revised expansion plans that will take the seltzer brand to Kansas, Missouri, Nebraska, and Texas starting in mid-October.

The Brewbound team breaks down the new partnership between Boston Beer Company and PepsiCo to produce Hard MTN Dew in a conversation featuring 3Tier Beverages CEO Donn Bichsel and Rabobank beverage analyst Bourcard Nesin.

After announcing the hiring of Mike Parks as CEO last week, Rhinegeist Brewery co-founder Bryant Goulding discusses the decision to step back and hand the reins over to a beer industry outsider, the future of the Cincinnati craft brewery, his role moving forward and much more.

Wormtown picks its next president and general manager; Montucky raises $5.7 million; the Brewers Association provides a snapshot of brewery growth at the midway point of 2021; and restrictions go into effect across the country.

How are Generation Z drinkers incorporating seltzers into their parties? The Brewbound team leans on its Gen Z correspondent to understand how seltzers are replacing economy beers in drinking occasions. The team dives into Molson Coors' economy beer purge and what it means for those loyal drinkers. They also put to rest the mainstream media narrative that hard seltzer is dead, and lament the pandemic and lower-than-expected vaccination levels jeopardizing fall events.

The Brewbound team takes on the "Numerator Challenge" in an effort to better understand the differences in the consumption behaviors of Generation Z and millennial drinkers. The team also discusses Boston Beer Company's tie up with Beam Suntory, gets hit with breaking Reyes news, and dabbles in the various cannabis news of the week.

With the release of the Brewers Association's latest consumer survey, the Brewbound team discusses what it means to be an "omni-biborous" consumer, a term coined by chief economist Bart Watson. The team dives into the survey, as well as Fourth of July data from Drizly, the latest shipment and import numbers, and the latest acquisition by mega beer wholesaler Reyes.

The Brewbound team discusses the one word you should never say on a not-so-busy news day. They also discuss A-B's new U.S. leader; legislative moves in NY, PA and NJ; craft beer bar closures; and more.

Denver craft beer bar the Falling Rock Tap House announced it will permanently close on June 27 after 24 years in business; GoPuff continued its buying spree of brick-and-mortar liquor stores this week with the acquisition of Liquor Barn; Pepsi looking at bev-alc for Rockstar; and much more.

Lord Hobo makes major leadership changes; myth-busting pandemic drinking; High Noon-maker E. & J. Gallo to construct a production facility in South Carolina; and much more.