Thoughts on repurposing your content marketing.

https://www.youtube.com/watch?v=5k4xbn5QT14

Transcription

Doing content marketing, now what?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We've been talking about content marketing, about putting out content out into the ether, and seeing what sticks seeing what comes back.

Most of the time we're going to be talking about how to do that online, you can do it really anywhere, any form of advertising can be content. A lot of times they, in the old days, these home advertorials, which were ad for advertising, that were also kind of had a editorial feel to them in a newspaper or a magazine.

This over and over and over again, where you start reading something, you start looking at something, then you realize, wait a second, this is an advertisement, it's you know, and you get pulled into it.

So that's where infomercials came from, you know, the advertisements that were done on TV late at night, so forth and you see it that line melds a whole lot online.

Because there's really nobody regulating it, there's really nobody paying that close attention while there are regulators but it's not a big deal.

So that's all content marketing, though, because you could get quality information from something that could be an ad, or it could be seen as an ad or has a small element of it.

That's advertising or marketing.

We've talked about content marketing. And if you're out there, if you're doing it on a regular basis online is simple, because you got all these platforms that are free to publish.

It doesn't take that much more money to pay for advertising to get it out to a larger crowd, and to get to a specific crowd. So all these things are possible with content marketing, advertising is a big piece. But I want to talk about something else a little bit different.

Today, I want to talk about information marketing. Because if you are putting out content on a regular basis, you're creating content on a regular basis. And that content has a value unto itself. Yeah, it's available for free online.

But that doesn't mean it can't be sold. There's a lot of people that are doing podcasts and everything else putting out free content out there.

And then taking and repurposing it. Let's say you have an audio podcast that goes out tons of audio podcasts, sell their transcripts in book format, or note book format, where they're it's just it's nothing more than the written words of the words that you can get for free online.

But if you consolidate it in a certain way, it creates a new value.

I held this up in the very beginning, because this is a book by Gary Halbert, he put this out. This is called How to Make Maximum Money in Minimum Time. You can go and find a copy of this somewhere online.

And the brilliant thing about this book for one thing, if you don't know anything about Gary Halbert was an amazing copywriter, amazing sales person in print.

And so just reading his words, give you this incredible feel for the type of writer he was and how he sucks you in and can get to a point in a very different type of way. And it's something to study just on its own.

But if you just look at what he did, this all came just about each piece of this except for the very beginning and the very end, he kind of introduces it. And then he kind of concludes it at the end with new material.

Some do's and don'ts to keep in mind when getting started in content marketing.

https://www.youtube.com/watch?v=gP4_iFr_pD0

Transcription

Content Marketing Examples.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We've been having a conversation over the last handful of videos that we put out about content marketing, right. And we've talked about kind of what it is, what it isn't, how you can go about developing and from nothing, especially if you have a business if you have something that you're looking to promote.

You can go back and watch those videos. In fact, we'll have a playlist available for you to be able to check that out over on the YouTube page, or you can go type in content marketing into the search bar at BrianJPombo.com.

But I want to give you some examples and these are not direct examples, I want you to find your own examples of content marketing.

I'm going to tell you where to look, and where not to look. But first, let me remind you about my book, 9 Ways to Amazon-Proof Your Business. This is my own form of content marketing, both this video and this book.

It's another form of content, it's not the electronic content that you're used to. But you can get it electronically, like you get a free copy of this book, 9 Ways to Amazon-Proof Your Business if you go to AmazonProofBook.com.

AmazonProofBook.com for your very own free copy of, 9 Ways Amazon-Proof Your Business.

Now, let's talk about examples of content marketing that you could follow. First, let's start with ones you should not follow. I would recommend initially, steer clear away from people in your industry, people that are very similar to your industry or people you'd consider competitors, or people that you think you would be watching similar type of deals.

Stay away from those people don't watch them right now. put them aside for a bit.

There's a reason why.

If you start watching them early on, you will intentionally or unintentionally start copying those people, you'll start playing along with the same things, maybe trying out the same deals, you can't help it, you're gonna you're only going to go toward what you understand.

And you will naturally gravitate toward doing either the same format, or the same tone of voice or the same overall presentation. It looks bad, it comes off wrong, eventually you can work your way out of it.

But there's no reason to do that right off the bat, I'd recommend staying against that. For example, I have a friend that's running for political office.

One thing I would highly recommend him not to do is watch other people that are doing political, political office, people running for office that are doing vlogging of any sort.

Don't do that.

That's the wrong spot to look especially people running in similar positions.

That's so the worst thing you could possibly do is look that I mean, it's like going after the person that you're running against and watching their videos. Don't do that not right off the bat, not until you've adapted your own thing.

Now, where should you look?

If you're not looking there, everywhere else, would you look everywhere else. But specifically, I want you to look in those areas that entertained you look at that. And maybe you're not a person that watches a whole lot of YouTube, for example, or a LinkedIn or wherever you are going to be doing your content marketing.

Brian talks about books that helped him implement his daily content marketing in his business.

Books talked about today.

Jeff Olson's - The Slight Edge

Darren Hardy's - The Compound Effect

Stephen Guise - Mini Habits: Smaller Habits, Bigger Results

https://www.youtube.com/watch?v=xC-43JXzdbw

Transcription

Content Marketing implementation.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Let's talk about implementation of content marketing, because we've been talking a little bit about content marketing, what is it, what's it take to do it, how do you want to line it all up?

How do you kind of define your goals with content marketing?

And now we're going to talk about implementation, because it really is one of the toughest things that when it really gets down to it is, for one thing, you got to have somebody on your team, hopefully, it's you.

But if not, you're going to want to run that person through this concept of of implementing, because they have to commit to a really good solid period of time, before you see any results.

That's what content marketing is all about.

Even if you're running paid ads, and running your content through that either way, you're really going to want to give it some time, for it to catch on. And for it to do what you want it to do. It all depends on really what you expect out of it.

If your expectations are low, then it doesn't matter how long you do it. But if there if you've got very specific metrics to go by, in terms of you're looking to have this type of relationship or this type of thing come back to you, then you're going to want to run it for a while to really achieve that, because you can do it.

The real thing, you got to give people time, to relate with the personality to relate with the message to relate with the brand, everything that you're bringing out there, you got to give it time. And honestly, you ought to make it a major piece of what you're doing of ongoing marketing, you gotta commit to it, I've been doing these shows, were over 700.

Now, just about daily, every once a while we'll miss a day. But for the most part, it's been daily and we've been doing it over two years now. And it's just go go go go go.

Well, almost two years or whatever, I don't even I've lost track of time you do the math.

So we're doing really good with it. I've really enjoyed it.

There's a whole bunch of things that you don't realize until after you've been going for a while. But it all comes from committing to it.

And I am not the I don't know about you, maybe you're the type of person, this is what you got to determine on your own, you got to determine whoever is going to be the one doing it, or the team that is doing it.

They have to you have got to have somebody on board, that's going to make sure it gets done. Because until it becomes a habit, it's going to take time to do that there's got to be someone on top of it that can make sure it gets done. If you don't have someone like that.

Then I'm going to talk about how you go about dealing with it. Because honestly, 90% of you out there are like me, you're not the type of person that does the same thing. Day after day after day after day, you got to switch it up, you got to try something new, you're you're impatient, you're tension, you've got an attention deficit and everything else.

Thoughts on when is the right time to implement your content marketing in your business and the importance of consistency.

https://www.youtube.com/watch?v=95PXNs0Jhbg

Transcription

Content Marketing Plan.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

This is a series on content marketing that we're doing. First we were talking about what content marketing is, if you don't know, and you need to start from the beginning, go watch that one, that was two days ago.

Yesterday, we did content marketing strategy, where we kind of looked at the overall marketing strategy. And that's really the first major steps you got to know you got to know kind of what content marketing is why you would want to even do it.

And then you'll want to sit down and really define your marketing overall, and see where the content marketing is going to go and what it's going to do and what the function is and who it's going to reach, okay. We talked about that yesterday.

Now let's talk about how we actually plan out the attack, how do we actually do that?

How do we know what the right answers are to all those questions and whether it makes sense or not?

There's two different ways you can handle this.

One, if you are really a mover, if you're a person that likes to implement things right away and just get things moving and make mistakes as quickly as possible, then do that, just do it, just jump in there and start implementing just start moving and seeing where things go.

Be okay with it flopping. be okay with it not doing what you expect it to do or wanted to do or what have you.

Number two, there's another way of handling that and that is if you're the type of person that wants to do this right?

As soon as possible. And don't want anything, any loose ends hanging out there on the internet, which is okay, I mean either way is fine.

It all depends on your comfort level. Now, if you're that type of person, that you want a little bit more assurance that you're going to do this in the right way you don't want your brand name or anything else getting out there that isn't fully thought out completely, then I'm going to suggest that you talk to somebody, find somebody that has done the type of content marketing that you're doing.

Or you could talk to a content marketing expert, someone that has some background that has worked with other people in doing content marketing, I can't give you someone right off the top my head that would be able to do that oh, other than me, okay.

You could talk to me and you're welcome to get ahold of me go to BrianJPombo.com and click on I want to grow my business. Let me know that that's specifically what we're talking about and we'll set up a time to be able to talk with each other now.

And there's also other contact forms on that site that you can, you could find to get a hold of me. So find a way to get in touch with me.

I'd love to be able to talk with you about your company's content marketing.

Now beyond that, that is the next step.

The next step is planning out implementation.

It's going through those first steps we talked about, and then setting up okay, how soon are we going to do this and how long are we doing it for?

There's a couple tips I want to throw out there right away.

One is that you're going to want to know that you're doing it long enough that ...

Day two of a series of shows all on Content Marketing.

https://www.youtube.com/watch?v=RQOcSe7QJqg

Transcription

Content Marketing Strategy.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Let's talk about content marketing strategy yesterday, I kind of gave you a preview of what we were going to be going over. Today I want to get dig right into the steps.

Let's say you have a business, you're the business owner, you're the executive, you're the person in charge and you're trying to figure out where to go with this content marketing thing.

We talked about the different types of content marketing, that's something you definitely want to have your head wrapped around to some extent.

But the next big thing is to really go over the top three, first steps.

And we've talked about this a lot here. I know, I discuss it with nearly every one of my clients, we end up having to go through these steps at some point, the first step is to determine your market.

First step, determine your market.

So you got to determine who you are trying to reach with your content. Who are you looking for people that already know who you are?

Are you looking for people that don't know who are you looking for?

Are you looking for your ideal clients?

Are you looking to just kind of spread yourself out there for everybody?

Who are you going after?

That's the main question, you got to determine right off the bat, who are you going after? And that should be pretty clear. If you don't have that cleared up, you've got to figure that out before you even start recording or sitting down and writing or what have you.

So find out who you're trying to reach with your content first, that's the first major part of content marketing. second major part of content marketing is the message. You got to know what you're telling them.

So you find out who you're talking to and then what are you telling them?

What are you wanting them to do after watching you listening to you reading your words?

Where What do you want them to do next, what's the purpose?

What's the main purpose, you've got to have that in mind, right?

You must know what you want them to do. If you don't have that fully defined. First, figure out who you're talking to, and then figure out what you're wanting him to do. And that's going to put a certain color on how you do your content, whether it's going to be mostly about that.

Or whether it's going to be mostly biographical or what have you. You got to figure out that first. So first is the who second is the what. And the third step is what we call media. In other words, where are you going to put it out?

See if you know who you're talking to, you know what you want them to do, Then where should be easy at that point.

You may have already had an idea of where before, but you got to make sure it matches up with those first two. Oftentimes, we jump the gun and we say I want to make YouTube videos, or I want to be on Facebook, it's like, okay, that's fine, but who are we talking to?

And what are we telling them to do, if you don't have those worked out first, a lot of times you you just want to be out there. And it's not, it's not the best solution, you're always going to be disappointed because you have an expectation in the back of your mind.

Taking a look at just what is content marketing and how can you use it to help your business.

https://www.youtube.com/watch?v=ThrDfCSJPsI

Transcription

What is content marketing?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Let's talk about content marketing, shall we?

What exactly is it?

This is probably going to turn out to be a series of videos that we end up doing content marketing, when I'm talking about content marketing, I'm talking about the type of marketing that you are using. In essence, infotainment, you're, you're putting out material out there that both entertains and educates.

At the same time, wow, having a marketing message tagged along there somehow somewhere, either in the fact that even if you're just a marketing person, that a person that is promoting a company promoting a brand promoting a cause.

And that just by you being there is the marketing message, it's at its very lightest touch, but at the best case scenario, having something specific that you are leading people into via the content.

So it doesn't matter what the content is something like what you're watching right now or listening to right now. So I'm putting this out both in video format and audio format via podcast.

So it could be that it could be a blog, it could be anything written a book, a physical book, an electronic book, it could be any of those things. That's all content, it, you wouldn't normally call any of those things content, but you call it content when you tack on the word marketing.

Because it's the style of marketing, content marketing is not new, it didn't start with the internet, it's not going to go away once the internet forms into something else or become something different. It's something it's just a style of marketing that has always been present, and has up till now not really been in the mainstream.

But the concept is really simple. If you understand it, if you can deliver value, right off the bat, either in form of just even just entertainment value, if you're able to be able to capture somebody's time, like I'm doing right now with you being able to capture some small amount of somebody's time.

And allowing them to feel like they're getting something in return at education, entertaining, intertainment, anything, anything at all, then you are giving a whole lot of value first, instead of asking straight up, hey, I got this, give me money for it, right?

Whether it's a service or product, or you're or you're pitching your church or anything, it doesn't matter.

Content Marketing is a great way to be able to do any of this, especially right now, since everyone has the ability to get involved in so many different formats of content, which we're not normally available.

Up until a good 1015 years ago, it was not easy to go and get a book out there, it was possible, there was a ways to be able to self publish, but not as easy as it is today. Not as accessible, not as inexpensive, as it is today.

To be able to put out a podcast to actually have a recording of a radio show in a sense, and have people actually listened to it have be able to reach an audience. These are amazing things, amazing formats that we have available to us, YouTube and the video explosion that has happened with that, and the new video sites that are coming that are spinning off of that now that are building up to be competition for YouTube or rumble.com, and so forth.

There's a whole lot of these that I've got to exp...

A look at ways to have more control over communication with your list, beyond dependency on social media.

https://www.youtube.com/watch?v=8fqfSH57_x0

Transcription

Three ways to control your communication with customers.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We're about talking about three ways to control communication with your customers.

The problem is, right now, in this crazy, wacky world, you can't depend on anything, right?

Especially when it comes to communication with your customers. If you're running through any type of retail situation, like via amazon.com, if you're selling items through a third party website, or through a physical retail location, you don't own communication with your customers.

You've got to go through them most of the time to even find out who your customers are. If you know who your customers are, then quite possibly the place where you communicate with them the most is via social media. Very, very common.

But you don't own that. You don't own any of it.

It can go away at any time you get kicked off at any time you say yeah, but Brian, I'm not political. I'm not this, I'm not that.

And I get that. But you don't know how long that's gonna last. And you don't know, when you'll fall into a situation where I don't know, something crazy happens.

Their whole system gets corrupted, you know, one website, their system gets corrupted, I know they've got backups and everything else. But there's ways that these things can be messed up, there's always a way for something to get messed up.

You don't want to be on the end of that to where you don't have control over it. How do you gain control?

How do you get that back in hand so that you have the direct communication with your customers, it's the one major thing that I harp on immediately when I'm working with a new client is to make sure they have ongoing communication with the customers.

That comes from a list that comes from owning a list having a list of people that you know, have bought from you have their potential buy from you, or eventually may buy from you or bought from you at one time having those lists in place. And having at least one way to communicate with them were the three ways.

Pretty simple, pretty straightforward.

I can't believe how many companies do not go after these three things. First one email, that's the most common, it's also the one that's the least likely for you to be able to reach somebody.

Because people just ignore their emails, they'll let it pile up. They'll let it self delete, they'll let it go to spam. There's a million things that can go wrong with email, and it does constantly anyone that works with email on a regular basis knows that email is not dependable.

Certainly not for communication. It's something but it's not everything. The two others are major and they get ignored constantly.

Second one phone number. Okay, phone number is very, very uncommon for people to gather. But it is so powerful to have not just because you want to spam them with text messages, right?

That's not what I'm talking about me. You want to be able to communicate via text if they have the ability to, but maybe you you want to send out a broadcast. phone call.

Have you ever done that? H

ave you ever heard that?

Have you ever had it done to you to where you're gett...

https://www.youtube.com/watch?v=-NVK2FC3z_E

Some thoughts on traveling and just why did Brian decide to use Gumby as an airplane?

Transcription

Does traveling energize or drain you?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I like to thank Gumby for playing the airplane for me.

I didn't have an airplane to use, so I used Gumby as an airplane. It works, right.

It works, it's the internet, everything works. I'm gonna put Gumby away, he's distracting.

I just got back from a trip, right. By the way, welcome back, This is Brian J. Pombo Live, I'm Brian Pombo and I just got back from a trip.

If you've seen some of the previous videos, you saw me on the road. And where I get to get to do a lot of flying, a lot of running around got to give a speech. So that was fun.

Got to hang out with some really great people and through it all, and also all the chaos that goes along with traveling right?

I missed a flight, so I had to wait a long time pay a bunch more to be able to keep going and get to where I wanted to when I wanted to and that's fine. That's all part of the fun.

It's part of the adventure, I don't mind that. I know a lot of other people though, that it completely drains their energy. For me, it's energizing.

I'll tell you my perspective first. For me, I mean just being around airports, I like the energy. I like the energy of movement of people going places doing things you got sports teams that are there were in their their jerseys and stuff and they're getting all pumped up about going somewhere, just getting back from somewhere.

You've got business people that are in business mode and doing their thing and talking on the phone, you've got people going to visit family and so on and so forth. It's just it's just it's that type of energy. I love it, I honestly do.

I'll tell you what I hate I hate the bureaucracy that has come around flying. I mean, was just this cattle car mentality. And this, you know, we know better just do what we say or will kick you off type of thing.

And you know, put your mask on and do this do that. I know there's a there's safety precautions and everything else. The one thing about the airlines though, is they're always adding on rules and never taking rules away. It's always getting tougher and tougher.

The TSA was a lot tougher at one point to get through. And that they made some concessions as far as getting through there a little faster if you're if you're flying commercial, which I was.

But besides that, yeah, that they'll that part's a pain, I can't stand that everything else about traveling I love going to the I love planning to go to the destination I like driving, I like flying.

I like riding and trains and going on boats, I just I love it all. I really do, I'm really into that. And I don't know if it was the way I was raised. Or if it's something genetic or something wrong with me, that makes me enjoy that type of thing. But I really do like it.

I know a lot of people, it drives them nuts, they hate staying in hotels, they hate being away from home. And that could be you, it may drain you of all of your energy for me, I get back home I'm on I've got more creativity flowing through me, because of traveling.

Because of getting out of out of my normal existence and going somewhere and doing something a little bit different. It gets my creative juices flowing.

https://www.youtube.com/watch?v=SnAL-Bn95Uk

Some thoughts on breaking through your comfort zone as Brian touches on a new upcoming addition to our show, when we will be posting interviews.

Transcriptions

The secret to breaking through the comfort zone.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

You getting a little bit of a handheld shaky flavor in this episode, because I am holding the phone in my hand. And I just got done doing some future episodes that you'll get to see these will be cut up.

This is the interview process that I've been talking about doing. And I'm not going to reveal who I did it with. But it was a great gentleman and it's going to be a lot of fun to take this and break it up into pieces for future episodes.

I think you'll get a lot out of it. If you've gotten anything out of the videos we've done so far. If you haven't, hopefully, you'll get more out of this one. Because it's not just me sitting around talking about me and my ideas.

This is somebody that I can really dig in and ask them what they think about things, which is really cool. So I'm really happy that that's coming up.

But this didn't come through on its own. This isn't one of those things that just automatically happened, I had to break out of my comfort zone to do it.

Well, just like I did need to do with every podcast that we've started just like I need to do to be able to start doing these on a regular basis, which I never mentioned, we're over 700 videos, okay.

Over 700 videos and audios out there all catalogued over at BrianJPombo.com or wherever you happen to be watching this.

But let's get to the point, how do you break out of your comfort zone, what is one of the main secrets of breaking out of the comfort zone, I found one that works well for me, I don't know if it'll work for you. But across the board the people that I've known that have gotten really good at breaking out of their comfort zones, this is a crucial element.

And it's one that I neglected for a long time. Because I tend to be kind of a do it yourselfer get out there, pound through it, knock your head against the wall type of guy. And this element is having some type of running mate, having a partner that helps out and keeps you on track, and helps push you to do the things that you know that you need to get done. So crucial. If you've got a team of people even better, if you're a business owner that already has a team of people, kudos to you.

But make sure they know that they can get in your face about things and make sure that you get things done, you've got to give them that authority, you have to have people around you that aren't scared of you that are willing to tell you what needs to happen and make sure that it happens on time and gets moving.

Otherwise, it's just natural for most of us to stick to our comfort zones. It's just natural. But you always have to have breaking out points every little point in time, you've got to have the ability to be able to break out a little bit if you got too much growth in a short period of time, you're just talking about suffering.

If you're if you're looking to go beyond the suffering and just just have little tiny bits of suffering, just in order to be able to get your way through just being a little bit uncomfortable.

My way, the ways that I've always had the greatest amount of growth is when I had someone there with me, someone there to keep help keep me on track. My someone specifically that I'm discussing here on a professional level is ...

https://www.youtube.com/watch?v=VExO31wA4dQ

Ever have one of those magical days in life with your friends or family. Some thoughts on how to create that experience over again.

Transcription

Duplicating magic moments.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

You could hear a little bit of an echo, I'm coming to you from the indoor pool of the web Best Western, in Portsmouth, New Hampshire. So it's kind of a funny location for one of our videos, but I figured this is as good as any the room I'm staying in, I'm sharing with somebody else, and he has already fallen asleep, so I figured I'd come to you from right here.

So I want to talk about magic moments life has those little times those little periods of time that you, they're just magical. They're the type of thing you carry within your memory. They just, they're tough to put words to write. And it's usually when you're with great people, and just having great experience.

Today was one of those days for me, you know, I get those from time to time, usually with family. And every once a while I know people well enough that I can call them family. And these were some folks that I hung out with today.

Instead of getting into the details, I'm going to recommend that you take those moments, and you find a way to duplicate them.

Now how do you go about duplicating them, what does this have to do with business?

Most of the time, we talk about business strategy here, how to take your business, if you're the business owner, if you're an executive, if you're one of the people in charge, if you're the boss, right, and you're the person that's doing things, how do you take that?

And how do you make magic moments occur within business?

Or how do you make your business life allow you to create magic moments that you can selfishly take in your memory from that point forward, right?

It's difficult, it's not the easiest thing in the world. But you really got to think about, what were all the times that I just had these just magical moments, these situations where I was hanging out with people.

I was hanging out with family or people that I consider to be family, and we just had these magical moments, how can I make that happen again, if you could do that, in your own life, fabulous, if you can tie it to a business though, and be able to duplicate it by creating the same surroundings.

You make sure you hang out with the right type of people, or find the right type of people to hang out with. And just put them in a scenario similar to the same way one that you have.

I've done this accidentally initially, just because of the people that I've I've found myself working with over time. But almost all the scenarios, these magic moments, they almost all have similar locations, they have similar details about them, where everything was lined up just perfectly.

If you do it just right, you can allow magic moments to happen what over and over and over again, I'm not sure if this is even making sense. But sometimes it's just hanging out and having a drink with friends.

Or it is being in a distant location where no one's from that area. But you're all in the same area and you're all there together. And for some reason, you just you're able to find that magic again.

It's one of those scenarios, I'm not quite sure if I can it. I'm not quite sure if I can define it clearly. But hopefully I'm getting to some of you that if you can have magic moments,