https://www.youtube.com/watch?v=_ZJ00ZAqKBk

Brian shares some fun times he has while flying out to New Hampshire.

Transcription

Are you really the boss?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I'm coming to you live from the parking lot of my hotel room in beautiful Portsmouth, New Hampshire. And I'm visiting some friends here and going to be doing a little bit of business tomorrow.

Having a really good time, hopefully, I think I think I'll have the chance to give a speech and everything. So that'll be fun. The reason why I'm asking whether you're the boss or not, is because I mainly talk to business owners and executives, people who are basically considered to be the boss, wherever you're at, and if that's you, but the real question is, are you really the boss?

Are you really the person that is willing to be responsible and takes what's coming, because today is one of those days. So today actually started on the Pacific coast.

Pacific time, and at about 4am or so.

Probably a little before, I think I got up at 3:30am. And the whole idea was for me to get everything perfectly Ready, go and pick up the gentleman that was coming with me, his name's Steve, and you go to the airport be there on time enough to be able to get on our plane.

On our adventure for the day well, I brought everything out of the house. And I'm not used to being up before the sun and so I brought everything out. I'm also not used to traveling via air, which I haven't done in a while.

So I brought it out and I set everything down, like put everything on that thought I put everything in I my main bag with all my clothes never got into the backseat. So I drove across town, which really is on the other side of town to pick up Steve.

He was running a little bit behind. And so I said, just get ready. I ran back and grabbed my bag again, ran all the way back. Well, it added all in all all the chaos of that ad in about a half hour on and I should have taken over the here's the point. Here's the real point, I should have taken the responsibility from early on to make sure that we got up earlier that we had enough time.

But I wasn't aware that I was going to do that I wasn't aware of that he'd be running behind I wasn't aware of that. There was that they're they're closing the gates sooner than they ever have before.

Since COVID-19, I wasn't aware I haven't been traveling, I had heard that they were closing in a little bit sooner, like 15 minutes, but they closed it a full half hour before takeoff would not allow anyone else in to the gate through the gate into the plane.

A full half hour before takeoff, which was amazing to me. I just had a lot of your going Oh, come on, Brian, where have you been?

But I honestly had no idea. It's been that long since I've been on a plane.

So it was one of those things where you got to take responsibility, and you got to take what's coming to you. And you got to go and deal with it and I did, I dealt with it.

You know, there's a part of you that wants to put up a little fit, but you can't. Because it's life's too short. Right? Life is too damn short.

To put up a fit about silly things that you can't do anything about. You just your learn your lesson, you figure out okay, how will I do this differently next time to prevent the chaos from occurring.

Because of all that, everything got extended, and I ended up in my hotel room about 12 hours later than expected to be...

https://www.youtube.com/watch?v=WeADk65vzr8

The value of repeating your message over time to your market.

Transcription

Should I repeat myself when putting out blogs, videos and podcasts?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

People ask this question in different ways and it's usually something more specific. It's, you know, I put out these vlogs on YouTube.

What if I say the same thing over and over again, or what if I keep talking about the same subject and everything?

You know, my area of expertise is very small, what if I keep repeating myself?

And so the real question, is it the reason why I'm bringing up this question is because last night, I did a video in which is based on a saying from Dan Kennedy, I thought at the time that I had not done a video about that saying, all I had to do is do a search and find in my videos that I had done a video directly on that saying in a different way.

Is it bad that I repeated myself…and I said the same thing over again?

No, it's not.

In fact, the real problem with most marketing is that people do not repeat themselves often enough, the likeliness of to have the exact same people seeing that same video, or hearing that same audio hearing that same podcast episode is very low.

Most you know, I don't have the 1,000s upon 1,000s of people listening to these currently, as I'm recording this in March of 2021. Now, April of 2021, I guess we are now we don't have that's not where I'm at.

And even if I did, chances are all those people need to hear the same message multiple times, and they probably did not watch or listen to that episode, over and over and over again.

So they need to hear it again, you need to hear it again, I'm gonna keep saying the same things over and over again, whether it sounds like I'm repeating myself or not, I am repeating myself constantly.

In fact, just about everything that I talk about comes from the three pillars of BrianJPombo.com which is if you recall, if you've caught these videos or podcasts before we talk about how to be relationship reliant how to be system based in reality grounded, those everything is around those three, or multiples of those three, like last night's last night's episode.

So repeat yourself, I don't care how you're doing it, or where you're doing it, you've got to say the same thing over and over, he stated a different way. You can use different examples to show the same concept.

But it's important for you to repeat yourself over and over and over again. Because that's the only way that you can get into people's heads and get the message across.

If you've ever worked that, well, there's a couple a couple different analogies for this one, one of the most common ones is being a parent, if you've been a parent at all, you will know this to be the case, you have to say things over and over and over and over and over. And maybe some of it will stick.

But it has to be there has to be repetition, there has to be consistency.

Number two, if you've been any form of teacher or coach, you realize that you got to repeat yourself over and over and over and over. It's not just because they're children.

This is the same thing as with adults, even more so with adults, because adults are so distracted by everything. beyond what children are distracted by that.

I mean, some have more focus.

https://www.youtube.com/watch?v=kfsjoJAe6vc

Brian goes over one of his favorite old sayings from marketing legend Dan Kennedy.

Transcription

They all go lame.

Hi, welcome back to Brian J. Pombo Live. I'm Brian pombo.

This is a show that we record live on a daily basis, bringing new business ideas, concepts, talk about principles, strategies and tactics in business, specifically for business owners, executives, the people that are in charge. So hopefully it's find you good today.

This is a little lesson that I heard years ago from Dan Kennedy. And it is one of my favorites that I'm surprised I don't think I've ever dedicated an entire episode to this one. But it is it was a big one for me. And it's…we'll see how this hit you.

So Dan is involved in race, in the race track business. And he has he's had horses, and he's raised himself and so forth. And he talks about this term called, they all go lame. It's in reference to horses, they only have a certain span of life to where they're useful on the track.

There's a point at which they aren't anymore, you know, age, injury, everything else that comes comes with the territory, right?

Well, he uses it in reference also to people. Because the plain fact of the matter is, especially if you're an employer of people, or if your fear if your business is dependent on people, which most businesses are to some extent.

And the term, the idea is that they all go lame, that every person has a high point to where they're doing really well. But there will always be a point at which they don't perform at the same level, in that position long term.

It doesn't mean you can't work with them from that point on, but you can't expect the same level of performance their entire life, it's just not going to happen. It's not natural, and plain fact of the matter is, that I didn't quite get and I think it was part of my age, as being a very young and not seeing enough of life and not really having enough people around me kick the bucket is that people die, everyone dies.

It's going to happen, eventually, you will not be able to be you will not be able to depend on anybody. Because in the end, everybody eventually kicks it. Or they go missing or they get, you know,

what's it called, you know, lifted up to heaven, you know, and so forth. It doesn't matter, but they're not going to be here. They're not you can't depend on any human being. We're all flawed. And we're all we all have a body that eventually runs out on us. Right? And so that it's just a fact, they all go lame. And we always get

amazed when someone who has done amazing things, stops doing amazing things at one point, they don't perform whether it be an athlete, you know, your Tiger Woods, your whoever it is it any athlete, eventually, they slow down.

All athletes do that and that's a very specific thing to think about, especially in terms of resources you think of from the physical, but it also comes from the mental, you know, any politician, any, let me think of a business leader.

An example that that Dan uses is, is Michael Eisner who ran Disney and saw the he oversaw the largest renaissance of any company of that size ever, in the history of human beings. Right. And it's a big, pretty big feat for a CEO and eventually, you know, Chairman, CEO, and so forth.

That's a big deal. But eventually, he went lame, eventually, whatever it was caught up, and he wasn't able to perform at that same level when he got ousted.

Not directly,

https://www.youtube.com/watch?v=tMRy93t6uqs

Brian shares his recent interactions with people and a continued demand for content marketing.

Transcription

Why is content marketing so hot?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

It's a little talk we have on a daily basis, it's recorded live, for your listening pleasure. We are in viewing pleasure to be on whether you're watching the video or listening to us via podcast, we're all over the place, just type in Brian J. Pombo Live into Google or wherever you do your searches and you will find a whole plethora of different places that we disseminate our information into across the world wide web.

So glad to have you back. Let's talk about content marketing.

Content Marketing is hot right now.

Honestly, I was going over every conversation I had with somebody this week that had something to do with with my area of expertise, covered content marketing. And I bet if you're one of those people I talked to this week, you think about it, what we talked about was content marketing, and that was not purposeful. But it is something that I'm seeing a trend on.

Everyone is interested on how to use content marketing and some format, you may be interested in doing a podcast, you may be interested in YouTube, you may be interested in getting your your written work out there into the world.

It's like, how do I go about doing that?

Or how do I how do I invent content for my current business, so that I could take advantage of all of the opportunity of content marketing provides. that's a that's a huge piece of it.

So if you look back, the top videos that I've put out, over the past six months or so have all been content marketing related for the most part, or, or at least doing heavily in business principles.

Or were critiquing some piece of content that's out there.

But it all comes back to content marketing, and all comes back to providing some type of infotainment on a regular basis for your ideal customer that's out there that's sitting out there that they don't know that you're their customer yet, or they're a previous customer, or they're a current customer that needs to be sold more on the concepts that you're providing them.

Even if that means you're you're selling a product, it doesn't matter if it's a product a service or cause you need more content marketing, and right now is the Golden Age, you don't want to miss out on this, because so much of it is free. It's like it's the Wild West. It is the land rush.

Right now, as far as content marketing goes, because there are so many places that you can get your information out there for free, and I don't think this will last forever. I honestly don't. I think it's already starting to be commercialized beyond belief. But that people's time is worth so much.

There are so many different options, that it's going to become more and more monetized not because there's a bunch of money hungry people out there, which there is. But that's not why it's because people only have so much time during the day. And they're going to spend their time with the areas that they spend money on and the things that they value more. That's going to be the people that charge.

It's either going to be you, or it's going to be Facebook, or it's going to be YouTube, but somebody is going to be doing the charging, and is going to be getting a cut. And so you need to find out how to take advantage of content marketing, where it is now.

https://www.youtube.com/watch?v=XbyNWLcFWgY

Thoughts on an old Dan Kennedy line about psychology and mathematics and how they apply in your business.

Transcription

Psychology and mathematics.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

What am I talking about, when I'm talking about psychology and mathematics?

Well, it comes from paraphrase of a quote, which I think it came from Dan Kennedy, is where I originally heard it, I have reused it so many times that until I asked myself today, where it came from, I forgotten that it came from Dan Kennedy.

I'm pretty sure that's where I heard it, because he was basically talking about marketing, and how marketing is is nothing more than mathematics and behavioral psychology. But really all business is psychology and mathematics. It really is.

Think about it, and this word came to me today, because I was having a conversation with some entrepreneurs. And I was talking about that it really does all come back to numbers.

Then we start going over some of our favorite books on another topic. And I said, all these books are really just to get you to do what you have to do, which is to get the numbers, get the numbers up.

How do you get multiplication happening?

How do you get addition and then multiplication, and you get enough numbers.

Everything else takes care of itself, it's mathematics.

It's the purest form of mathematics possible. That's what businesses mathematical, it's a very cut and dry thing. The only problem is you're dealing with people, which are predictably unpredictable.

In that case, you have to bring in the behavioral psychology first, it has to be done on you, right, you got to shrink your own head, and figure out what's going on in there.

What's holding you back, would you've probably done if you're a successful entrepreneur, if you're a business owner, or you're an executive of a larger company, you've already had to do that trick, or are constantly trying to re trick yourself into doing what you know you're supposed to be doing. That's psychology and a whole lot of things play into it. I'm not saying, you know, an act of faith doesn't play into it.

I'm not saying that your diet doesn't play into it, those are all part of it. But the whole thing is, is to get your brain to do what you need it to do.

When would you know it's possible. The second part is the mathematics which always have to come into play and they are completely amoral.

Mathematics is money itself is mathematical, it's nothing but numbers.

It doesn't care whether you're good or bad, or anything. It's a mathematical thing. It's add or subtract, it's in and out. That's all it is all business can be broken down into the most basic mathematics.

Then the other part of the psychology is how do you get everyone else to do what you know they should be doing, which is buying your product or services.

Now, if you fully believe in your product and services, and you believe it's going to make a better life, for them, it shouldn't be that difficult for you to go through that process of conveying that message.

But you got to remember, all these different issues that come along with that. You've got to figure out what conversation they're telling themselves. And you've got to enter that conversation through your marketing and you have it has to be constant.

https://www.youtube.com/watch?v=Tw5iIZH8P4c

Thoughts on competition in terms of time, work and all things that pull people away from you and your message to reach others with your business offers.

Transcription

Who is your competition beyond your industry?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Were recorded live on a daily basis and then spread out to you over time.

So here we are and I'm going to be doing interviews right here.

So stay tuned to this channel, podcast, wherever you're at. Some of you are watching, some of you are listening, it doesn't matter, we're going to get you some good stuff here real soon.

In the meantime, I wanted to hit on this one topic because it's one of those things I learned, oh, probably almost 10 years ago.

Now, when I heard, I think it was Dan Kennedy that I originally heard say this. And he was saying, you know, your competition isn't just in your industry.

So if you're a business owner, or an executive and you run, you basically run your business, you run the business, you're the one in charge, you probably spend a lot of time thinking about competition.

Oftentimes it's people that are in your industry or in your specific area of your industry are the people that seem to be competing the most directly for clients and customers.

You really ought to be thinking beyond that. It's one of the main things of why I think competition is it's a misnomer, on a lot of ways. I talk about all in my book, 9 Ways to Amazon-Proof Your Business, because it's all about overcoming competition.

But a big part of is overcoming the mentality of competition, that competition actually exists and so go get yourself a copy of this.

It's a short book, easy to read AmazonProofBook.com, you get your own free copy. And you can also buy a physical copy, if you want to go to Amazon or if you go to AmazonProofBook.com and get the get the download for the copy, it'll give you the option for a discounted physical copy along with the audio book.

So that's coming up soon.

Let's talk about what competition is not though.

What competition? Well, let me rephrase that.

Let's talk about, well, what if you're actually thinking of competition, how you really ought to be thinking about that in a broader sense.

Because if you think you're competing, just for dollars, that's a small piece of it, that's, that's way down the line before you ever get $1 from, from your prospective customers, you got to think about the attention that you're getting.

The competition for attention is endless. It never ends. And it goes far beyond your industry, when you're competing for attention.

You're not just competing against other people in your industry are other people that talk like you or think like you, or advertise like you or market like you. You're not just competing against them.

You're competing against everything else that's on YouTube.

Everything else that's on the internet, you're competing against their family time, you're competing against the work that they're supposed to be doing right now, you're competing against, I mean, everything, everything in their life, is pulling them away, from paying attention to you, and your message.

If you think about that, that's rather daunting. Because there's more if you just think about yourself,

https://www.youtube.com/watch?v=bBMrkTk_kls

The value of information marketing and knowing when it's time to test it out for your company.

Transcription

Another clue you might be ready for information marketing.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about information marketing, because it's a whole lot of what it is that I work with my clients on. And it's a whole lot of what I do.

So it's one of those things that I just see more and more and more needed. With most businesses, especially businesses that already have a lot of traffic, a lot of deal flow happening, a lot of people that you're getting in front of already. You're getting in front of ideal clients to begin with, if you're in that type of position where you're already in the mix.

The next big step, and I'll tell you why this came up the next big steps information marketing.

Let's get into that in a second. The reason why this came up because I was working with a client of mine, and she was discussing that, well, she wasn't discussing, we were in a webinar with a bunch of potential customers.

A lot of people that she is known people who have been customers in the past along with people who are potential customers, and people at all different levels. The one thing we were getting back was a whole lot of questions, very common questions, the type of questions that take you in a whole different direction.

You can tell they are applying to try and see if they can do some of the work that her and her company does themselves. They're seeing if they can plug in some of these ideas if they could milk her for ideas and be able to move forward.

Now if you're in a position where you're doing a heavy service, or you're doing something of an expert level, for people, the instant reaction is to be offended, and say, why don't you just pay me to do it, you know, and to kind of have that kind of attitude about it.

Or say, hey, you could try it yourself but you're going to fail type of thing. You have to look in a slightly different direction, if you're getting a lot of questions like that.

That's the type of field that you're in or they're the type of questions that don't have anything to do with what you're doing. That's also another thing that can really clue you into the fact that you need information marketing.

Here's why, if someone's asking you for all those things chances are, if they don't get it from you, they're going to get it from somebody else.

In the long run what matters most is your relationship with them over time. It's not how much money you're making off of them today or how much money you made off of them up till now.

It's how much money you're going to be making off of them over a lifetime. If you're just talking dollars and cents, that's what it comes down to and the way you increase that is you increase trust.

The way you increase trust, is by increasing the amount of time that you have with them, and the amount of expertise that they view you as having. A big piece of doing that is having information marketing.

So you know one of the initial pieces, I don't have a huge information marketing offering from BrianJPombo.com quite yet, we've got a lot of plans in the future that we're going to be developing.

We have a whole lot of stuff that you can get out there information that I'm putting out there for free, and to kind of flood the market and get get the word out.

https://www.youtube.com/watch?v=L84HbZYuRdA

Expressing your passion while still being you.

Transcription

Authentic enthusiasm.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I heard a phrase while I was listening to a podcast, it doesn't matter what podcast it was.

They mentioned something that just set me off, it was an hour get these ideas for things for us to talk about. I keep them all in a list on my phone on the notepad on my phone.

And so this was one that I just love the phrase authentic enthusiasm, because it brings up a whole lot of ideas for me, and something that I think would be useful to you, especially if you're a business owner or executive that is looking to get out there and promote your products or services via content marketing.

In that process, most of us don't have any training in terms of how do we communicate with people, right? How do we be ourselves, yet still be interesting, right?

How do we stay interesting. And it really comes from enthusiasm.

What's enthusiasm? Enthusiasm, I think it means something, originally, the original term mean something of being, you know, being with God or having God within or the Spirit of God or something of that sort. And so it's, for me, it means spirited, really more that a lot of times it's used in conjunction with excitement.

I think excitement is something different. I'm not a very excitable person, I don't think people should get too excited about things. I think it normally takes you off base, and get you all emotional and set up for the next fall, usually, but enthusiasm is something different.

I take the word to mean something else. enthusiasm for me, is all about being spirited.

It's about having a booth about something, right. It's tough to put into words, but it's about having, you know, some gravitas about a situation that's being enthusiastic about something, or enthusiastic about just being alive just in making a presentation.

Communicating an idea.

That's why I think of enthusiasm. And so authentic enthusiasm is tough. But it shouldn't be right. If you are initially energized about what you're talking about, then all you really have to do is be authentic, be yourself without putting on a whole lot of layers without trying to be somebody else, or be like somebody else.

But at the same time.

So you're trying to project an idea.

But you got to be you, you got to be comfortable with being you authentic. When it comes to content marketing. It's not something that I think can be taught. I've never seen anyone that was able to teach authenticity.

It can be achieved through practice, though. It's achieved through doing it enough times that you just start letting go. Of all the extra stuff that isn't you.

I don't know if I'm there yet, honestly. But I know I'm further along than I was when I first started doing a lot of content marketing.

Just since we've been doing these daily conversations, you could go back and watch my original ones. It's very different. I don't like to watch them.

But they're very different in the fact that I I'm getting better and better at just being myself, but at the same time, attempting to remain enthusiastic and to show my enthusiasm over these ideas and concepts that have changed my life.

I'm hoping they'll be able to change yours. So that's what authentic enthusiasm is to be.

https://www.youtube.com/watch?v=aJ7xxfapS9Y

Are you making offers on platforms that your ideal prospects hangout on?

Transcription

What offer have you made on Facebook today?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Why such a specific question?

The question is specific because I wanted a specific answer. In most cases, I'm willing to bet that you didn't make an offer on Facebook today.

Why do I pick out Facebook?

Facebook's just one example. You've got all the different social media platforms out there. Chances are your market, the people you're trying to sell your products services, your vision to they're on Facebook, chances are they are they really are.

Because if there's enough age groups there, then there's enough of all of them there.

And you can find out who they are pretty simply by going through their ad platform. Even if you don't buy any ads, you can do a search and find out what type of people reside on Facebook and chances are they're there.

This isn't a pitch for Facebook, I'm saying what ever. The platform is I'm using Facebook as an example. But you've got all these platforms out there that you can be offering commercials for free out there.

This is without sending a advertising out you just throwing it out there. Even if there's not a whole lot of focus as to who's actually seeing it and everything else.

Did you make an offer on Facebook today?

And you say, well, Brian, did you make an offer on Facebook tonight?

Why did I do it every day. Very rarely do I have a video that's right here where I am not making an offer. In every podcast that I put out. Every audio podcast I put out not just for Brian J. Pombo Live that you're either watching or listening to right now.

But my other two podcasts that are currently up, Grants Pass VIP and The Off The Grid Biz Podcast, both of those have advertisements on every one, I'm making at least one offer per podcast. And those are up 24/7 on each of their networks.

Along with being posted over on Facebook along with being posted on all the other major social media companies and a lot of minor ones.

With a lot of the emerging ones, we're always testing them out and putting things out there.

And with great thanks and help from the person that makes it all happen, which is my podcast producer Sean E Douglas, an amazing person.

But this is all about making the offer the simplest concept, it's just making that initial connection and offering something for something else.

All I'm offering right now is a free book, a free book with that free book. See, I'll tell you how this works. I offer this free book it's my, 9 Ways to Amazon-Proof Your Business.

In fact, chapter six is all about making the offer, right?

So you can get this book, you can get a digital copy for free at AmazonProofBook.com.

Now how does that help me it is an offer is not an offer for money. It's an offer for an email address, you go you give me your email address, and I will give you a chance to do well I'll give you the book.

And I'll give you a chance for a couple other things. When I get I'm also going to make you an offer. After after you get the digital version, I'm going to make you an offer for a physical version, along with the physical version is going to come an audio version,

https://www.youtube.com/watch?v=Jqgfq793ShY

Thoughts on a Hulu exclusive documentary about a coworking office space company called, WeWork.

Transcription

Business movie, WeWork: Or the making and breaking of a $47 billion unicorn.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Got to talk a little bit about this movie that can only be found currently on Hulu. Hopefully, they'll open it up a little bit after that, so that other people can see it. But if you have Hulu, you have the chance to be able to watch it at least for now.

Good documentary, interesting documentary, there's pieces of it I like, pieces of it I don't, I'm not going to completely ruin the idea for you wework is still functional company.

It is a company that is built off of coworking and what coworking is if you're not familiar with it, is you can purchase in some way the ability to be able to use a certain space for an office space.

So you can use the Wi Fi that's available the internet, you can use everything else that the office has contained in it. And in some cases, on at least at the very lower ends, you can share a room with multiple other people, like you're at a coffee shop or something and be able to sit there and do whatever you need to do and but also, the thing about wework is they encourage you to be able to talk with the other people around you.

And they made everything very fancy. And they made everything very modern and comfortable. Trying to shirk away the whole idea of a corporate office space and making it more social, making it more about the relationship, which I'm always been interested in, I've actually always been interested in the coworking concept.

Because unlike a lot of entrepreneurs, there's a lot within like the direct marketing space, that really poopoo any type of working out of a cafe, I like working out of a cafe.

I'm a social creature, I like being around people.

I don't love people, but I like being around it. I like the energy that happens in a in an active cafe and being able to sit there if I don't have stuff that I have to do recording of or I don't have to do any type of meetings, then I would love to be able to do a lot of my work out of a cafe or out of a social arena.

So the concept of we work has always interested me, although I've never taken the dive with any of these companies that offer coworking spaces I've attempted to a few times but never fully gone with it. I love the idea of being able to rent low term office space so that you don't have to have it that whole time being able to split the amount that you can.

You need to spend it's a great idea and it goes along with the third pillar at BrianJPombo.com, which is being relationship reliant, relationship reliant.

All of business is relationship reliant, because all a business has to do with people, and has to do with knowing the right people and having the right people know you. So that's where that all comes in.

So I love the concept that the business was built off of now it's built off of a very charismatic character, and that's what this movie is about.

It really the movie does its best, I'm not going to ruin it too much for you. But it does its best right off the bat to attempt to paint this person as a villain. And while there were definitely miss major missteps made with this business, which is a great.

The thing I love about this movie, or this the at least the story behind the movie is that it's one of those that you want to sit with other b...