https://www.youtube.com/watch?v=8oKxWVV6Rag

Truth across the universe!

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

What is the most unbelievable secret that experts want kept hidden?

Well, we're gonna get into it right now. Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today, we are going to uncover something that if you can wrap your mind around it, it will save you a whole lot of time and money and effort. But it will also allow you to be able to look at things from a different angle, because there's a lot of experts out there.

And if you're an expert or someone that wants to be seen as an expert in your field, then you just need to understand this one, this one thing is going to save you a whole lot of time in thinking that you need to be original or anything else. Here's what it basically comes down to experts when you've been in the field for some time.

Whether you're some type of celebrity expert, or you're some type of very niche expert, you deal in a very specific area. The thing that you bring people in on the way that you gain attention is oftentimes on very specific little items, very specific things that people go after. I'm thinking, this just popped in my head, a Perry Marshall wrote some great books on Google AdWords, he wrote the Ultimate Guide to Google AdWords, he wrote one on Facebook marketing, he got really into online advertising, and became famous for those books and all of the courses that he put out regarding those.

Over time, the people that do really well go beyond those specific items, the whole tactical deals that they have. And they stretch it out and into more strategy and eventually go into deep seated principles. Perry Marshall is a perfect example of that I bought a whole lot of his material over time.

Some of his stuff is extremely deep and goes really deep into principles of what I mean down into into faith and into the his perspective on the universe and physics and all this other stuff that you wouldn't expect from somebody who's the AdWords guru, right? But it's there. And everybody who is an expert that goes to the next level and really makes a decent income added and is able to build out a really strong following goes from something very specific to something very, very broad and big and more principle based, something that is very truth oriented. Well, here's the secret that's not really the secret unto itself. The secret is, is that that real, heavy duty truth based stuff, when it's really true. It it goes across all boards, and oftentimes they can present it as this is the truth about the health.

This is the truth about psychology, this is the truth about faith. And it doesn't matter where you go. If you actually gain the truth in one area, you are gained the truth, a principle that can be applied to all other areas.

We really think we've got an entire piece of our society that to this day, it's scary, how strong this is, how strong the scientist is, or the doctor, or the the studied person in a specific area as if they they have some magical knowledge. It's very scary, because it puts a whole lot of us in an entire generation.

I've talked to a lot of people coming from the younger generations, for millennials to the Gen Zers.

There's very much a mentality that's been spread, that there are certain people with secret knowledge that you can't pass possibly understand, unless you've gone to school and done studying and all this other stuff.

Now,

https://www.youtube.com/watch?v=NjduhKS_msU

Brian shows off his old, beat up version of How To Win Friends & Influence People while sounding really smart about stuff.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

How to interest people.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I got here a copy of a book that's very rarely read, though often talked about, called How to Win Friends & Influence People, by Dale Carnegie. This original book came out in 1936, I believe is the date.

This copy I've had you tell it's it's old. It's beat up. I got this as one of the first, I guess you could say success based books. I bought this in the late 90s. It was actually a friend had it recommended to him from another friend from a kind of a mentor figure. And I figured, well, well, that sounds good, let me grab it.

It's got one of those titles, that is misleading, because it sounds very manipulative and all of it. And honestly, a whole lot of the deal with this book could be used for manipulation sake and I think that's why it's gotten a bad rap.

But if you could look at it from a decent perspective. And if you used it for the forces of good versus evil, I think you'd get quite a lit lot out of it. Although it's it's written in a very older style, more educated, not as direct as you would get from most books today.

But each chapter has a little lesson that gets reviewed at the very end, it's really simple and straightforward. So the one I want to mention to you is this chapter and this isn't just about one on one, relationships, which is what this book is mainly about this, this, the same concepts can be applied to your marketing or what have you, and especially this one how to interest people, this was all facts, chapter five, or it's part five, or what, because it's kind of broke up into different sections.

It is chapter five of part of the six ways to make people like you section, it's funny the way it's titled, which is part two is chapter five of part two of this book. And what it will normally do is it goes through like a little story or whatever. But I just liked the lesson of this. In the very end, it says that the principle number five is talk in terms of other people's interests.

This is really a deep concept, because it's very simple. It's very plain spoken and yes, it can be used for manipulation. But really for any form of communication, you should be talking in the person's interest that you're talking to. I

f you're not talking in their interest, technically, you are boring them automatically, if they are not interested about what you're talking about, you should not be talking and you should consider their interest first versus what you are trying to communicate. And doesn't matter in what situation this is.

But if you can take away from the situation of being a business owner, or being an executive, and you're in charge of the messaging that's going out via marketing and other forms of PR and communication from your, from your company, then this is really what it's all about.

It's talking in terms of the other person's interest and so often, when it comes from a business perspective, we're thinking about what do we want to say?

What message do we want to get out there?

What product do we want people to buy?

Instead of looking at the customer as being the central figure, or the prospective customer, or what have you,

https://www.youtube.com/watch?v=tVB8Dsz-GCw

Thoughts on direct mail using postcard campaigns and the value of A/B Testing.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Direct Mail, form or function.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

When I'm talking direct mail, today, I just happened to be talking about postcards. Okay.

This comes from a discussion that I was having earlier today with one of my clients.

So we were talking about this because they were designed a postcard to drive traffic to a webinar, which is a great idea. If you haven't used direct mail, to get people to do something online, it really is quite useful. Okay, it all depends on how you go about doing it and what type of results you're looking for. That all plays into it.

But it's something worth considering, especially if the whole idea of why you're getting them somewhere online is to get money. All right.

So in the process of developing anything that has any creative aspects to it whatsoever, you're going to oftentimes have a discussion that comes up of form versus function. In other words, does it matter whether something looks good or not, if it functions properly.

So she had produced a beautiful postcard to be able to go out. And I was looking at some of the functional elements and wanting to change some of them. And I'll just give you an example. That ugly, can work just as well, if not better than beautiful.

This is the thing, I don't really have much of an eye for beautiful. Now, sometimes it can go the other way around, these things all have to be tested, right. But this wasn't a situation where there's going to be an A B test of back and forth, where you send off and when a B test is when you have two different versions going out, and you see what type of results each version gets.

We weren't going to be doing that. So it was kind of a one off deal.

And so I'll show you this is a I've talked about Dan Kennedy's group, the N0BS Inner Circle, they send me things in the mail once in a while, look at how ugly this thing is.

So there's a little picture showing you what you can get. They're trying to get you to do this on demand things. So they have they show pictures of all this on demand stuff. But it's all words, all words you got you got a headline, a little bit of text. And the text is horribly ugly. It's a, you know, it's almost like typewriter type text, okay.

attempting to get a very specific reaction to get a very specific call to action, something very specific to be done online. So this is a very similar situation that I was dealing with earlier today.

When you're dealing with that creativity is oftentimes very an emotional thing to begin with. And beauties in the eye of the beholder. So it all depends on who's looking at it. And one thing, if you're using a postcard, no matter what it's seen as commercial, right?

I mean, something is unless you're making it appear to be a personal postcard, which don't happen as often as they used to, you know, people send in postcards, on vacation, and so forth. And if you're getting it at work, it's probably not one of those anyways. So unless you're trying to hide it and make it appear to be something that it's not, it's going to be considered commercial to begin with.

That's an automatic reason for someone to take it and chuck it as soon as they realize that it's a commercial.

https://www.youtube.com/watch?v=kC-hjCZ_8i8

Thoughts on resentment and gratitude and it's power in your life.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Reverse gratitude.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Had a quick concept for you today and it's the idea that I call reverse gratitude.

I think that a whole lot has been placed on the idea of having gratitude. And I think it makes a lot of sense.

It kind of can be taken too far, in the same way that positive thinking can be taken too far. So we think that to make up for negative thoughts, we need to be more positive and it's true to an extent. But really, we need to just quit being so negative.

In other words, giving power to negative thoughts, thoughts, okay.

Gratitudes the same way, in a lot of ways. Gratitude is one of those things where you focus on the things that you're thankful for. And I think people can get too focused on the things they're thankful for, and miss reality around them.

Now, it's not as important, it's important as things come up in your mind that you can be thankful for in front of your face, that you acknowledge it, give thanks, but move on.

I think that the real problem is reverse gratitude.

The real problem out there is all the things that we are not thankful for, and that we despise, that you absolutely resent about your life. That's the problem.

We all talk about gratitude and hopes that if we, if we tip the scales far enough, this way that the other scales will go up. No, that will, we'll quit being so resentful, if we are super happy about everything that's going on.

But I don't a lot of people that will say that they've got lots of gratitude. But they also complain the worst. They are constantly looking at the negativity around them, and getting caught up in that.

They think that by being by having gratitude over the good things that that makes up for them being bitter over the bad things, it doesn't. In my own experience, I can tell you that I it's not until I stopped. As best as I can, I can say I mean is still still working progress. But it's not until I stopped hating the bad things that I could truly love the good things, and I don't have to push myself to do it.

It's just, it becomes a natural thing. So watch yourself for reverse gratitude. Watch that when you are resenting sit situations in your life. You're resenting the curses, instead of respecting the blessings, I guess you would say, you know, when things happen when they happen around you, that that little recorder that plays in your mind that says, oh, here's another thing, here's one more thing happening, here's the big guy, you know, pushing his boot into my head again, you know, rubbing my rubbing my face in the dirt. If you can pull back from that mentality, the thoughts that we all have it, but if you could pull back from it, and not take it so seriously, and not get caught up in those stupid thoughts that pass through our minds.

I think you'll be a lot more happier. And I think gratitude will be a natural, it will naturally bubble up. effervescence, you know, come up out of nowhere, when you just quit hating on everything you do that I know for myself, it's made a big difference through the years over the last 20 years or so.

I've it's been a it's been something that I've grown in. And I have enough perspective that I can look back and see wher...

https://www.youtube.com/watch?v=8v6Jf9EVvMM

Staying on track with your goals.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Protecting yourself from distractions.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

It's funny I like I like using props, they're an easy way to be able to start communicating an issue. But I'm not gonna wear these the entire time. It's just a prop.

The idea is protection. How do you protect yourself, these are some basically, I think these are technically painting glasses that you put on to keep stuff out of your eyes. I've used it for landscaping, and for shooting my gun, and so on, so forth. So there, there you have it.

It's interesting thing about eye protection, though, it's you don't need it until until what happens. It's like everything that takes eye protection, you like do I really need to wear these, especially if you're not used to wearing glasses, if you're not a person that wears glasses on a regular basis and it always seems like an extra thing until it's actually needed.

And distractions are one of those things that we don't ever really call it a distraction when it's happening. Otherwise, it wouldn't. If it was obvious, it was a distraction. We want to go for it but we get pulled into it. And then long after we're mired down in it, we realize, Oh, it's a distraction, I'm in a distraction.

So what makes a distraction, what defines a distraction?

I'm going to give you ways to be able to catch it ahead of time. One way is to get your whole team on board. I know this is a common theme that I've been bringing up a lot over and over again, it's because nearly every client I have has this issue. And that's an issue that I have myself.

If you have a team, if you have anyone that you would consider a team member.

I don't care if you're a solopreneur you've got your own business and you have a wife, or you have an assistant or anybody that you communicate with, bring them in to help keep you on track. Because it's very common to get off track.

It's so easy and this doesn't matter what personality you are, it's very easy to get off track. Certain personalities or certain people with certain combinations, sometimes we'll get too focused in one thing.

And then that way, they will go too deep on something when they need to go a little bit wider. But that's a distraction unto itself.

The more common distraction that you'll see, though, is things that have nothing to do with the end goal. So if you have teammates of any type, you need to define help, or to show them what your end goal is, where you're looking to go with something, what your main focus is, what time you're looking to get there. And give them the power to point it out.

Without you flying off the handle to point out when you're doing something that doesn't appear to be towards that goal. You have to have this in place with you have it in place and you start practicing it and you start catching yourself and having them catch you and don't be offended by it.

Even though they may not understand maybe it is towards your goal. But most of the time, it's stuff that has nothing to do with our goals.

So yesterday's episode we were talking about apps about building an app and how it's very, very common for companies to go off and build an app because they think they need an app, because it's a nice shiny object to get caught up in.

https://www.youtube.com/watch?v=5JPD1bGDkUw

Before you jump in to a new idea, it's always worth asking yourself if it is a good fit for you and your company and is this the right time add it to your business.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Should you get an app or not?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I've worked with a lot of companies that have gone from having no app to getting an app. And the real question is, should you have an app or not?

Well, that depends. And the main question that nearly everybody I work with, don't ask is, the one question they need to ask.

That's why do you want an app? Why do you think it will help your company?

It's not that it won't or that it absolutely will. If you don't know why you want it, if you just want it because everyone else has it, or that you think you should have it, You're getting it for all the wrong reasons.

It's the same question I say, whether it's a social media presence, whether it's a website, I mean, anything, these are tools, these are merely tools to create something, they're tools to create an effect to create a final result, right.

That's what an app is. a mobile app is nothing more than that. If you don't know what the result is that you want to get with it, then it doesn't matter whether you have one or not, it really doesn't. It has no bearing on anything, because you can have a bad app, or you can have a good app. And whether it's bad or good is based solely on the results you want to get from it.

So this is one of the things that I oftentimes will have with clients or with people asking me, should we have an app?

Should my company have an app?

Should my organization have an app?

And I say, Why? Why do you want an app?

Why do you think you should have an app?

What do you plan on getting with that app, and then we match up what you're looking to get with what an app can actually provide. Because I have a pretty good understanding of app technology.

What can happen and can't happen, or at least what can be done relatively easily. And so that tends to be where the conversation goes. So I will tell you a story of two different companies.

One company just recently launched, made public this brand new app. And I knew that it just had to do a few things more than their previous version. And one of the one things that had to do was just have the process of notifications on a weekly basis.

So that it was notifying people, if you have an app that everybody gets involved and on to, but they are it but it's easily forgotten. It's not something that they go to naturally, it's not something that they're used to going to, you have to have a process for notifications to get people to go to it on a regular basis to build up that habit of going to the app and getting something from the app.

If you don't have that, that that doesn't make a whole lot of sense. And that once again, this is very circumstantial. This has a lot to do with that company, and how it how it functions, they deal with a lot of new people on a regular basis and ongoing flow of new people.

So you have to have that regular flow, you have to continue training people, because an app can very easily get lost on a phone or a tablet. It's very simple, it's invisible. It's virtually invisible,

https://www.youtube.com/watch?v=iYod0evZGxw&feature=youtu.be

Thoughts on what to look for in potential customers.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Reclassifications for potential customers.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

There's a lot of different ways that you can divide up different customers or potential customers and in this cases are three ways to be able to look at it. And it's a great way to be able to step back and take a look at your marketing and think about your long term strategy when it comes to marketing.

Because a huge part of strategy is marketing, it really is. And it's one of those places that most businesses just kind of put off until they need it type of thing, where you just kind of Hope it just kind of runs on its own, you know, just put an ad in the Yellow Pages and let it run type of deal.

What's really good is if you can get ahead of it, if you can have strategies systematized them to where you don't have to think about them, except for a short period of time while you're putting it together, and then just tweaking them as they go along.

Yeah, there's always going to be tweaking that needs to happen someone needs to do the tweaking, maybe higher, so that out the tweaking, but tweaking has to happen somewhere. So let's talk about what those three different categories are.

The first one is the person that's ready to buy now, right?

That there's there are people out there that want what you have, right?

Now I don't care what time of day it is, day or night, there are somebody out there that's ready to go now, all they have to do is have your offer in front of them for whatever product and it's gonna be different.

Obviously if you've got only pull back a second here, if you've got a let's say, you've got many products that you sell through your business, okay, each product has a different set of these, right. But if you have only one product if you have only one service, let's take it one thing at a time here, someone right now wants exactly what you offer.

They want it you don't have to sell them on it, you just have to explain to them that it's available and that there's a price and they're willing to pay it.

That's one person they're ready. Now they're ready to pay now and you got to get in front of them right now. Because tomorrow, it may be different, maybe they won't be or maybe next week, they won't be or next month or next year, they won't be in that spot. But right now they are, there's a certain percentage of the people out there and who knows what that is.

What you got to get really good about that group is determining what are the signs of someone that's in that looking zone?

What is their thought pattern going on when they're and then now spot, right?

The second we could talk all day about the now spot it's what most marketers focus on is the now the people were ready and hot to buy now the low hanging fruit as people call it, right?

But really, you got to look beyond the now people because finding all the now people's impossible, there's a certain amount of exposure, you can get to be able to grab the now people.

But in general, you got to look a little bit beyond that, because it's really tough to find all the now people right now not that you shouldn't try. But just something to consider in the long run the second a...

https://www.youtube.com/watch?v=GP_WhRcwB9M&feature=youtu.be

Thoughts on strategy and the value of reading older books in your industry.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Why does business history matter?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I'm pointing to the outside of this book you can see it's nice in yellow. I love old books, especially ones that I've been recommended or by interesting people from time. This is happens to be Alistair Crompton, The Craft of Copywriting.

This is one that's been recommended by many copywriters. copywriting is the art of writing sales copy the art and the science behind it. And this is one of those that's difficult to find has not been reprinted in quite a long time.

I was able to find it online for a large amount for as far as the book goes, but a small amount for a good rare book.

Why do I go out of my way to buy rare books, audios, videos, of past business history?

In other words, the techniques, the strategies and the principles that people way back talked about? Why is that intrigued me? Why is that interesting?

Well, I'll tell you why, but first I want to recommend my book, 9 Ways to Amazon-Proof Your Business.

If you want something that's really directed today, even if you're not into history, this will give you some resources you can get into that won't cost you that much money. But also it reveals some very turnkey strategies, they're going to take time they're going to take effort. It's not, it's not a get rich, quick thing.

But if you're looking for some long term strategies to be able to take your business to the next level, get my book, 9 Ways to Amazon-Proof Your Business, you can go out and buy it. Or you can go pick up a free copy at AmazonProofBook.com.

AmazonProofBook.com.

But what about the history, what about the old books like this, right. And this is one of those that's actually been sitting, I've bought it, and it's sitting on my to read pile my to read pile grows quicker than my read pile. Because I'm a slow reader.

But it doesn't stop me from going after it. This stuff I know needs to be preserved. But also I want to understand the the principles behind the tactics and the strategies, even if the person is talking about nothing but principles and tactics.

I mean, talking about nothing but strategies and tactics, I want to know the underlying principles of that, because that's something that never goes away. We've talked about before the old Jeff Bezos line about how, you know, show me what isn't going to change in 10 years.

And that's what matters most and what changes doesn't matter. What doesn't change is the things that you can build large companies, you can build large companies on top of those principles.

So it's the principles that matter most. I'll give you a great example. The reason why this is hot in my mind, even though I do this stuff all the time, I just recently bought a old set. And I say old, I don't mean to be patron, I don't mean to be putting down anybody in the audience.

It's old in terms of most of my audio video collection of, of business tutorials and so forth. This happens to be from the 70s, late 70s, early 80s, somewhere in that time. And because it's rare, I consider it old, okay, it's not that old. It's I'm probably older than this material but it's a rare find.

https://www.youtube.com/watch?v=9G1UDQuMu8g&feature=youtu.be

Brian shares an idea used by a friend of his in marketing for standing out and being different.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Being different is endless.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

You know, there's a, there's a whole chapter of my book, 9 Ways to Amazon-Proof Your Business that's dedicated to being different. Because if you can be different, that concept of being unique in your marketplace, if you can be different.

If you can be even more than that you can be remarkable to where people remark about you that they hold conversations about you because you're different, then there's no end to the advantages that you get there. I mean, look, look at look at Donald Trump running for president becoming president, everything else love him or hate him, you got to admit he's different. There's never been a politician like him probably won't be another one in our lifetime.

There's just endless advantage to being different.

How do you go about doing that, I'm going to give you a quick example. This is an example this specific one is from a friend of mine, but it was invented by Bill Glazer.

At the time, at least when it started becoming public, he was the owner of Glaser Kennedy Inner Circle, which is now that believed the NOBS Inner Circle. And he came up with this, this is this looks like a wad of $100 bills, right?

It's actually a fold out and it's a business card. Unlike a typical business card, it doesn't just have a name and the name of a company and the way to contact them. It has a little write-up about the person that says put more profit in your pocket, cut the waste, the fat waste and frustration out of your advertising and marketing dollars.

Let me show you how to do it and then it has little points about how he goes about doing this. This is specifically from my friend Brad Harmon, who's up in the Dalles area, which is a little area outside of Portland, Oregon.

Really nice old town that he grew up in and he put this thing out years ago. This one doesn't apply anymore, because he's changed a lot of the information in terms of the the details, so I won't show you that.

But you can look him up, his name is Bradley Harmon. Sometimes it goes by our Bradley Harmon and you can look him up. Good stuff.

He's a really sharp marketing guy and he went and he took Bill's idea and used it. And it's one of the only times I've ever held one of these in my hand, I don't think I've ever seen anybody else do it.

It's specifically taken from Bill Glazer. But it's something that you could do that simple different. Any way that you could take something as simple as a business card, something as mundane as a business card and spice it up a little bit, add a little bit something extra to it.

Your going to stand out, you can't help but stand out with something like this. And it's the type of thing that people will show other people the other people in the office and so far, they say you see this, you see one of these nothing cooler than that there are digital cards nowadays that have little pop out USBs there's, there's so many different things you can do and it's a way to be different.

You're just applying, you're applying a different methodology into an old tactic. There's a million old tactics that everybody uses, in any industry,

https://www.youtube.com/watch?v=R3UkOC_SE10&feature=youtu.be

Do you know your customers?

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Get them to buy by hacking their memories.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I have here, this is one of the original lightsabers from returned the Jedi.

How did I end up with this in my possession?

It has funny it takes the noise. Kind of its whole, its whole wind driven. There's no, no batteries to it whatsoever, you just move it. And it gives you the lightsaber sound as close to it as you can get in the early 80s.

This came out with the third Star Wars movie return the Jedi. I ended up with this because my kids were given a box of old toys that I believe somebody had. I think that's how we ended up with this thing and this and I saw it in there.

And I looked a little closer and I said this thing is in fabulous shape or something that came out in what was that a three, I believe this is where this is from. And it's still in really good shape and I love Star Wars.

Now what's this have to do with getting people to buy?

Well if you're a business owner, or an executive or someone that's in charge of marketing at your business, it's really important to learn about the power of childhood memories. And what we like to call nostalgia, right?

The reason why I was drawn toward this and held on to it and it slipped away from all of my children's stuff into my office is the distal job. The connection to it, the idea of always wanting a lightsaber, the idea of Well, honestly, when returned, the Jedi came out, I remember.

And I remember the specific cousin that had a whole bunch of Star Wars stuff, and I had none of it, I don't think I had a single item, maybe something from McDonald's. But that was it. And all I wanted was something like this growing up. And so having it now is, is a little piece of nostalgia got got in there and it's taken advantage.

I know it, I know it's in there, I know that it's there ready to be taken advantage of by marketers, and so forth. And you got to understand that you have that to to some extent or another whether it's conscious or subconscious, it's still there, you have memories, both negative and positive, that can be manipulated by marketers.

And it's not necessarily always a malicious or evil thing, right?

Sometimes it's necessary to know or in order to get your attention. So they'll use certain music, pay attention to the music and the type, the time periods, that music is from and TV commercials and commercials you see online and hear on the radio, it's playing towards a specific group.

Even if you have a local business or anything of that sort, if your customer base, if your ideal customer base, the best customers come from a certain era. Find some music that plays that era or style of music and insert that into the background of your commercials, that little bit will get that little extra attention in order for them to pay attention to your message a little clearer.

Maybe you make references to things that you grew up with, or that they would would have grown up with. And that could make a difference. These little pieces of nostalgia, you're hacking into the emotions that are already there that people already have. Now you can use this for the forces of evil. I'm not asking you to do that.