https://www.youtube.com/watch?v=nYlQbGeaqGQ&feature=youtu.be

Some history about the old classic comedy team Abbott and Costello and how changing your voice can help improve your message.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Changing your voice for your content.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I wanted to mention real quick a story that I heard about Abbott and Costello, the famous comedy team, if you're not familiar with them go and check some of their stuff out on YouTube, especially their old comedy routine, who's on first as a classic.

Abbott and Costello we're a comedy team that lasted from the late 30s well into the late 50s. They had a good solid 20 year run. And within that time, they put out some great stuff, they did a lot of really good material on radio.

First they did live routines and then they did radio and then they did television, quite a lot on television. Then they started putting out movies, and one of the most strangest movies for their style. But Funny, funny, funny movie is Abbott and Costello Meet Frankenstein. Definitely worth watching if you track that down and watch it.

The reason why I wanted to bring them up is because I was amazed. Well, when I was young, I didn't see a whole lot of their reruns on television. And so I happened upon them accidentally when I started getting into old time radio, old time radio programs that they used to play in the 30s 40s and 50s. And got some Abbott and Costello to listen to, and I say, Oh, these guys are funny. This is really good stuff.

Then I started talking to people who had watched them when they were alive, and they were on TV and were a thing. And they said, Yeah, they were the best!

Then you start seeing over time, you start seeing that they've had a huge impact on all of culture.

I mean, they had cartoon characters based off of them, either explicitly or specifically. They had, you know, songs written about them that were very, very big in terms of pop culture. And one thing that always kind of gotten my craw a little bit is sometimes Costello would go on and on at this really high pitched annoying voice.

And he'd sometimes he just go a bit too far into this falsetto, that was annoying. And it was really kind of meant to be annoying, but it just always seemed to be a little bit off to me and I could never quite put my finger on it.

Well, years later, I've seen interviews and everything with Lou Costello when he's talking normal. And he doesn't sound like that at all. He has a deeper voice. And they sent and I just read recently, that when Bud Abbott and Lou Costello first started doing radio, they had a difficult time with their routines because it's very specific on who's saying what.

But the problem was, they both sounded a lot alike in person, they look very different. But they sounded a lot alike on radio. So Lou Costello had to make his voice a lot more higher pitched, to be able to differentiate.

It was only because of the medium. If they were on television, if they were in a live crowd, it would not have mattered as much. But because he was able to make this unique voice. He in a sense became more popular. He became very, very recognizable.

It was very clear cut, it would just cut straight through, straight through to your ears. I mean, you could hear it coming from a mile away. And so it became a voice that people imitated his phrases and everything got pick...

https://www.youtube.com/watch?v=eGaY02VyZTo&feature=youtu.be

Hey holiday's and events happen and when they do it can be a perfect time to touch base with your customers.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

How to use Valentine's Day in your marketing.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Let's talk about Valentine's day I'm recording this on Valentine's Day. But it doesn't matter whether you're watching this 20 years in the future, the same thing is true because people never change.

Here's the thing, every holiday can be used as a marketing message if you want it to, if you want to take advantage of it, it can be used.

Why would you take advantage of it even if you aren't doing anything special for Valentine's Day, even if you're not offering something special, which you should.

But let's say you're not, if you're not offering anything special for Valentine's Day, if you're not putting out anything there specific. If you don't do gifts or anything that's traditionally thought to be a Valentine's Day thing?

Why would you do it?

It's one reason it's entering the conversation that's already going on in the customer's mind, we have certain points in our calendar that everyone is experiencing whether they want to or not.

It's everywhere around people, you could be single, you could be newly divorced, you could want nothing to do with Valentine's Day, you could hate all holidays, it's still everywhere around you, the conversations going on whether you want it to or not.

So you can hijack, in a sense, what's already going on in a person's head. You know, whether they want it to be or not, it's already there.

So you bring it up, it's already going on, you're making a connection, you're you're connecting with them on a level that that was not necessarily possible before.

But you can do it just like if you're watching this now and it happens to be near Valentine's Day or just past Valentine's Day, or, or what have you. If you're watching this, chances are you were thinking about Valentine's Day, we're thinking about how you can use this in your own business.

So that's the thing, that's the reason why you do it. So what it is, or where you go from there is relatively irrelevant gets better if you have some way of tracking, if you have some way of knowing that people saw your message, heard your message, read your message and that's the reason why they're coming to you.

So it's good to make some type of offer that's specific to the date that specific to the piece of marketing that you're putting out even if you can. So that's that's available, that's possible. That's the reason why you do it.

It's not just to be like everybody else, because you don't have to be like everybody else, you could put out an anti Valentine's Day message if you want, you could appeal to everybody who is single, or not celebrating Valentine's Day or trying their best to ignore it. You could appeal to them.

But you're still playing to a conversation that's already going on. And what you have to ask yourself is, what is your ideal customer? Where is their mind out in terms of Valentine's Day? And can you get even further in?

Beyond just talking about it beyond just acknowledging that it exists?

Where can you go from there and that's a big deal. That's a really big deal.

https://www.youtube.com/watch?v=kp1eqaKN1HQ&feature=youtu.be

Some thoughts on the benefits of using multiple-platforms when distributing your content.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

So, why use multi formats in marketing?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I wanted to talk about a situation I'm dealing with right now. So one of the things that I'll do when working with a new client is we'll have an initial strategy session, it's kind of the first thing that I always do sometimes it's complimentary.

You can find out more about that in my book, 9 Ways to Amazon-Proof Your Business, get a free copy at AmazonProofBook.com, you can find out about our complimentary strategy sessions.

But in a lot of cases it's paid for you go straight to my website and pay for a strategy session you get that taken care of and we could set up a time to be able to do it.

Most of the time nowadays we're in here it is in 2021, we do a lot of it online, a lot of it over zoom or whatever format works out best for both of us. And the video chat format tends to work out pretty well because it allows me to record it.

That's really what I enjoy the best is having a recording a video recording something I can see. And something that I can go back to go over again, create different forms of, of media for it, because one thing I found is that when working with clients, everybody likes different formats.

So one of the most open formats that people are really used to nowadays online in general is video. So you can never go wrong going with video as long as you've got proper audio.

And you can understand everything that's being said, You can't go wrong with video video is a great way this is why I do this show via video every night.

Videos great, you could always use that the best thing about video is you can take it apart in pieces. So you can take the audio away from it. Some people are used to listening to a lot of audio and don't necessarily have the time to be able to sit there and watch a video. So I also have this show going out the audio an audio format.

And you may be listening to this on on your favorite podcast player. That's very common, I listened to a lot of audio podcasts that are out there. So I understand that completely, especially for busy people.

Plus, you can increase the speed you can install and so forth, you can rewind if you need to, audio is great. In addition to that, though, if especially if you're putting things together for your customer base, especially if you're using marketing, and what I'm talking about is post marketing, this is marketing, really to your clientele that you already have in place.

But one of the things that I'll do is I'll create a transcript. a transcript is great because a huge, not not not a majority, but a huge portion of people out there really enjoy reading it. They enjoy as a lot of people still enjoy printing it out and reading it, but they at least have like having it in text format so that they can read through something.

My Podcast Producer Sean E. Douglas, he works on these on a daily basis. He is very adamant about having things in transcript form for himself, when we're going through something, when we're studying something, when we're studying a client that I've worked with, he likes to have that transcript and be able to dig through that there's a lot of people that enjoy doing that.

https://www.youtube.com/watch?v=iQzh3KS0bQg&feature=youtu.be

Thoughts on hard and soft offers in relation to direct marketing.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Hard versus soft offer.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today, we're going to talk about a quote that I found. Looking through this book, this is an awesome book, if you haven't read this one before, if you're into direct marketing of any sort, this is like an encyclopedia of direct marketing. This is a 2239 Tested Secrets for Direct Marketing Success, edited by Dennis Hatch and Don Jackson.

I say edited because they take material from all over the place. This one happens to come from Dan Kennedy, one of our favorite people here we love, love mentioning Dan and his wisdom. This is all about the offer.

So if you're a business owner, or you're an executive, and you have some oversight on the offers that are made at your company, then you you always have to step back and kind of relook at it because a good offer of great offer can change everything in business when it comes to how well a product or service is performing.

So here's here's the point that Dan makes here. And it's all about making a strong offer. And he calls it a hard versus a soft offer. So offers can be placed on a line with soft on one end and hard on the other soft offer is buy this stuff, and you'll be a happier person with better self esteem. That's a soft offer.

A hard offer is buy this stuff, and your friends will swear you had a facelift. Okay, that's an actual offer that was out there. Simply the harder one is better.

The hard offer that the the one that is very clear cut as to what it's saying you're going to get the benefits are clear. It's sharp, it has a it has a punch to it. When you can define the benefits in a way that's tangible, that a person can sink their teeth into. That works better.

And so if you're if you're brainstorming new offers for the exact same item, look at that, graph them out in terms of hard versus soft. If you're able to do that, you'll come up with better quality ones. And you should always test these.

The best thing about having the internet nowadays is you don't have to spend millions of dollars on a infomercial, necessarily right off the bat and just it flies or it doesn't fly.

It's very tough to a b test that type of thing. But online you can test things up against each other at the same time with the same style audiences and see which one works best and which one doesn't.

So that's a quick tip tonight on how to how to really come up with a better offer. If you're looking for more strategies to be able to take your business and explode it beyond where it's at right now.

Go check out my book, 9 Ways to Amazon-Proof Your Business. You can get your own free copy at AmazonProofBook.com. We'll be back tomorrow night. In the meantime, get out there and let the magic happen.

https://www.youtube.com/watch?v=RyU7jc83W8Q&feature=youtu.be

From a dream to a horror show, business can kick you in the gut and walk away without a care.

Brian talks about how to pick yourself up in tough times and keep moving.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Is your business, your own worst nightmare?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

This idea came to me, because I do run into quite a few business owners who loved their business when they got involved, they would not have gotten involved if they weren't somewhat in love of the idea of their business, or at least what their business could provide them.

But now, it's the monster that's gone out of control I have here, this is an old classic illustrated not old, it's a it's a old, it's a reprint of an old book, let's see, this is probably from the 40s or 50s. I don't have the date right in front of me.

But they used to take classic stories and make comic books out of them. And so they these are reprints of the originals. And so this was one that I, one of the stories that I've always enjoyed is Frankenstein, if you've never had a chance to read, or listen to the book on audio of the original Mary Shelley's Frankenstein, it's worth doing.

Because it's not what the movies show it to be. It's something completely different. And the main concept is that is that it's mainly about the main character. It's not about this creature that he created.

But it's about Victor Frankenstein his journey into trying to create something and having that thing that he loved, that he wanted to love having it become the very thing that he ends up hating, and then they end up getting in a battle toward the end to where they're hunting each other down to kill each other.

And so that's what a lot of times I meet business owners who they are in a love hate relationship with their business. And nowadays, I hear more often than not, I hate relationship, I hate hate relationship with their business, but they don't know what to do about it.

Because you're, and this may be you perhaps you're stuck in a situation where you've got employees that you're taking care of their like family, and you can't just leave them, you can't just if you shut the doors, it's not gonna hurt you, but it'll hurt them, you know, or you, you've maybe you still owe money to creditors and investors and so forth.

And you don't want to let them down, you want to at least get that money back out of the business. That could be you also, there's a lot of different reasons why a person gets to the point where they can't stand their business, it's not providing what they wanted it to provide.

It's not going they don't see it going in a direction that it will ever do that. But what if it could?

Is my question, what if you could take the business you have at least build it up to a point to where it could be sold to someone that could that can do a better job with it, or can have more of a love for the business or where can go from here.

Maybe someone's already in the industry that you can sell it to that they can add it to what they already have, their their portfolio that they already have going.

You know, there's a lot of different options on the ground, besides just closing it up or continuing to allow it to wreck your life. Because it is it's hurting you. And just you being self sacrificial may not be the only option ne...

https://www.youtube.com/watch?v=GVQA9gJOBlY&feature=youtu.be

The power of demonstration and getting people to try your product.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

MyPillow and the power of demonstration.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I had to have a little prop here to remind you, if you haven't seen the advertisements that are out there for my pillow. been around for quite a few years now Michael Lindell has been in the news lately is a controversial figure, right?

Been a huge supporter of President Trump, got kicked off Twitter for the things that he was saying regarding the election and so forth. And so I'm not going to get into all that.

But I wanted to use him as a great prop to talk about the power of demonstration. Now, this wasn't even on my pillow that I was using here, just an average pillow. But he went and basically invented this product, and then started marketing it.

And I believe one of the first places he was marketing at ad was at fairs like county fairs and shows and stuff like that. And he would be the one out there promoting it, he was the pitch man out there with his pillow, talking about how great it was, how wonderful how it changed his life and how it can change your life to in here, try it out here feel it here, do you see how different it is, you see this, you see that?

This is a power of something we like to call demonstration in the business, the power of demonstration, if you can take your product or service and turn it into a demonstration, turn it into something that people can either experience virtually, like if you're doing it on video, something like that, or can experience physically can literally experience what it is that you provide.

Frank Kern has a term for this. He says I, I help I demonstrate helping people by actually helping them, you know, and so he'll, he'll always put on these conversations that he has with people out there. And he spreads it out. And showing what he literally does with people when they pay him, by showing them what he does for free.

It was just an interesting concept.

But that's the power of demonstration. This is why my pillow was able to go from once he really worked his pitch well was able to take that onto TV, and do paid advertisements, both the long form and short form on on TV, and then eventually online.

It's a really powerful tool. Many, many, many millions, and billions are made off of the power of demonstration. If you can get people to use try out, feel touch, get involved, interact with what it is that you provide the benefits that you provide, if you get to get them to try it first. So they can experience it.

That's demonstration.

And so you got to think of from your business standpoint, how can we do that? With the products and services that we have? How can we demonstrate it? How can we get people to try it? How can we get people to be involved and interact?

And you can do this on a whole lot of levels. Like I said, you can do it in person, which is a little difficult to do here in early 2021, with COVID, lock downs and all that stuff. But you can also do it online, you can do it virtually, you can do it on a video or an audio broadcast. You can do it on television, they still sell ads there, believe it or not, you can do it in a million different ways.

But what you have to do is have the idea that yeah,

https://www.youtube.com/watch?v=_a58frMWQQE&feature=youtu.be

Sometimes the bottom drops out and all we can do as move forward from that point on.

Not matter what, a positive outlook in tough times can serve you well.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

2021 sucks, now what?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

For a lot of people right now 2021 isn't what they wanted it to be and if you're one of those people, I can tell you one thing…I don't have any answers that are directly going to help you with this.

But hopefully we can start a conversation over it.

Hopefully it can be helpful now that there's two types of people that be watching this one. you're rolling through 2021, with all of its highs and lows and everything that's crazy about it.

And you're surviving your fight, you find a way to be able to make it work.

Things actually, things might even be going well for you. That's one person.

And if you're that person, great, keep going keep doing what you're doing. If you're the other person who's dealing with all this, seeing all this and can't quite find how to get around it.

There's only a few things that I could start to recommend. But it really takes change your perspective, because I know where you're coming from. Because I've been in that position before where it's like, where do you go, when everything seems so drab and dreary. It just doesn't seem like anything could possibly happen that can go good.

It's a couple places I go to First off, and it's going to be very similar to a video we did not long ago, a conversation we had about headaches.

How do you get over that type of thing. And really the first, the first main thing I do when it comes to any type of ongoing depression, that seems to be controlled by outside forces.

One thing I know for sure, which is why I've been able to keep from falling into it too deeply for with these things is that no outside source has control over your outlook. You can allow it to have control and make it feel like it has control.

But they don't really have any control whatsoever over your outlook, you have the ability to be able to control that. Here's what I mean, it's a great book out there, I recommend you get it if you're not a good reader, go and get the audio book version of it is, Man's Search for Meaning by Viktor Frankl.

Go grab that book, what what's the book about the book is about a guy that was working his way through psychology and the the all the concepts behind psychology, it was really big, then this was back in the 1930s and was figuring a lot of this stuff out.

Then all of a sudden, you had the holocaust happen and World War Two and everything that happened around that period of time, and found himself in a concentration camp.

And going through all the things that were happening then, and how he dealt with it and how he was able to keep perspective, in the worst possible scenario, having your entire family stripped apart.

I think most if not all of them, died completely dead. And at that point, he wasn't even sure whether they were alive or not. But in most cases, he knew they were probably dead. And but being completely stripped from your kids from your wife.

And really having nothing left. Nothing. You have no ownership of anything.

https://www.youtube.com/watch?v=lfOj2lpfBjM&feature=youtu.be

Say one thing but do another? People don't do that.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Customers lie!

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We do this on a nightly basis, we get together, we have a little chat is about principles, strategies or tactics to help you take your business to the next level. Sometimes it's very personal human stuff that affects everybody and sometimes it's stuff that really has a lot to do with business. This is a little of both today.

Because in general, everybody lies to themselves, if to nobody else, and it's not intentional, it's not something we set out every morning to do. But it is something that happens.

It happens regularly. It happens so regularly that most of us are completely unconscious of it. So one of the conversations that we've had lately is we've talked about how you got to talk to your customers, you got to question them, you have to find out more about them, the ones that are good, the ones that are bad, so that you can start getting away from the ones that are less desirable.

Attracting more of the ones that you enjoy, you're going to see commonalities between those people out there that you have not become customers yet, and the ones that you already have.

And so what you want is the commonalities that are similar to good customers, and not too bad customers, doesn't mean they're bad. You know, beyond beyond just being undesirable customers, it doesn't make them bad people, okay. But there's desirable qualities that you want in a customer. And it may be very personal, but it's your business.

So you got to figure it out, whether you're a business owner or executive, you got to figure these things out or you got good things that people bring to the table, and they're good that you've decided on, and you have a right to be able to decide who to do business with. And so you got to be really careful.

Otherwise, you make a miserable situation, and you make a business that's doomed to fail, if you attract the wrong type of people. Now, when you go out to start questioning them, and start finding out more of what they want, as opposed to you trying to come up with a product and just kind of guess at it and and spend a whole lot of money and put it out there and find out that nobody really wants this, or that nobody wants it based off of how you're marketing it to them.

To find this stuff out, you've got to have conversations. But the one thing you have to know, while having these conversations that I don't like to say straight off the bat, because it's tough enough to get business owners to have the conversations to begin with.

But once you start having the conversations, you got to start noticing something, people lie. And customers specifically lie, they'll lie.

Most time it's not intentional, most of the time, if you ask them what the major issue that they have with the product, they're going to say what they think it is, or if they have a major issue in life that they would be willing to spend money on to fix.

They may tell you what they think it is. But you have to dig deeper the way to get past the lies, you got to keep asking follow up questions. What is it about this you don't like? How does that make a difference in your life?

How does this being a different color affect you? What does it affect other people in your life?

https://www.youtube.com/watch?v=0k5GoZfQkf4&feature=youtu.be

Why keeping your cool pays off in so many ways.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

The secret power of emotional neutrality.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I'm going to be talking about something that I just spoke about a few minutes ago, and had quite a long discussion.

It's called Brian J. Pombo Live, but by the time you're seeing this, it's probably not live, there's probably a recording. And our last recording, which I gave a great impassioned talk did not get recorded.

But it plays into tonight's topic, okay, emotional neutrality, I talk about being neutral being not one too far, one way or too far another, I'm gonna get into that in a second.

But first I want to let you know I have a book, if you haven't read it yet, you gotta go get a copy. It's called, 9 Ways to Amazon-Proof Your Business.

And it's specifically for business owners and executives, people that are in charge, and are able to steer the strategy of their businesses, go check it out, get a free copy at AmazonProofBook.com. Or you can get one wherever books are sold, including Amazon.com themselves.

So let's talk about emotional neutrality. Now, this comes back to one of the three pillars of my business.

I'm a business strategist, I help business owners and executives to be able to overcome obstacles and so forth. And one of the big things that I bring people back to is something that I call being reality grounded.

This is one of the three pillars, and it is probably the most important one.

Because if you're a reality grounded, you're not caught up in the emotions, and all the details of the day, you can step back and be able to see things clearly, at least eventually ends. But sometimes you get caught up. Sometimes there's a situation to where you're being tempted tend to be emotional about something.

I'm going to give you a situation that I ran into today. So in addition to writing a number of businesses, my wife has been writing a business since before we were married, which a property management business. And we had some tenants today, who had a plumbing issue that needed to be fixed.

And the plumber, who would normally handled this is not available until tomorrow, it's Super Bowl Sunday, they're probably going to have some people over at their house, they're really big football fans. I knew I needed to get in there and see what I can do see if I can at least try to fix it turns out all that was needed was a faucet need to be switched out.

And so when in there, went bought a new faucet, started taking it apart, and was having the toughest time figuring out how to get the mounting bolt off this thing, just with where it was situated, and everything else could not wrap my mind around how to do it, and how it was installed.

Because I know who installed it and tried to, I just could not figure it out. And all these different scenarios start running through my head, oh, yeah, you're gonna get them upset, or you know, the owner is going to get upset or this or that, you know, I'm gonna have to go back, my wife's gonna be upset.

All these different silly things that pop in your head at the time that seemed more important than they actually were. But I was able to pull back from the emotions and just go, you know,

https://www.youtube.com/watch?v=vPOBBW4Excs&feature=youtu.be

Thoughts on headaches.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Four ways to fix a headache.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Why am I here to talk about something that isn't typical, we usually talk about business issues here, ways to handle business handle people in business, and so on, so forth. And today, I want to talk about something that we all have in common, and that's our human bodies and in most cases, if you've got a body, you've got a brain, and if you've got a brain, you have what we refer to, at least in America as a headache on occasion.

If you're anything like me, you don't get headaches that often. If you do, it could be a chronic issue. And this is in no way meant to help you self diagnose or anything like that get to a doctor could do a brain specialist, check it out, and figure out what's wrong with you if it's happening on a regular basis.

I know a lot of a lot of hormonal issues and everything affect headaches, a headache is your body's way of telling you that something ain't right, I mean plain and simple.

If you're getting headaches at any time, something is off balance in some way. And so I got four things that I tend to look at when it comes to having a headache. Why am I bringing this up?

Because for the last couple days, I've had a very, very light headache that has come and gone and I'm not exactly sure what it is. So we're waiting, I'm kind of taking my time with it. And it just occurred to me that I never discuss things like this, even though this affects everybody.

This is for things that usually help out extremely, I usually get over headaches pretty quickly, when I when they do come about, like I said, I don't get a very often. First thing, first thing I always check, especially with me, it's hydration.

If you're dehydrated in any way, I think it's one of the most common issues that people have today, is being dehydrated, and they don't realize it, it took me years and years to realize that a big portion of my I have, I have generally low blood pressure. And a whole lot of that comes from being dehydrated.

As I became a little bit more healthy, who lost weight and everything, I focused on keeping myself hydrated and not just by drinking water by the gallons, but in being careful about not having too much caffeine.

In making sure that I have electrolytes, which is something we don't talk a whole lot about in society that they when I was a kid that was always Oh, well you don't have to worry about electrolytes unless you exercise a lot, and I never exercised. So I never worried about electrolytes and in that case, you have Gatorade.

I mean, that's that was just how it was, I didn't know what an electrolyte was, or anything else. One thing I found out is there about three main ones that you got to watch for it. So sodium, magnesium and potassium. And I have magnesium every single day.

Take it with my vitamins in the morning and I take some magnesium, it makes a big difference, especially if you have if you're on a low carb diet, you tend to flush out a lot of minerals a lot faster. And so because of that, I gotta always replace it with magnesium. So I'm good on that sodium is salt and I tend to I tend to take a lot, I have a high salt diet.

And so that it's actually pretty helpful for me, potassium, I add a little bit of potassium into my drink in t...