https://www.youtube.com/watch?v=KGc1Ptxp3kE&feature=youtu.be
Amazon-Proof Your Business https://brianjpombo.com/amazonbook/
Transcription
What do your customers need to know?
Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.
Yesterday, we talked about who, who you're going after and what is the big deal about knowing who you're talking to who you're trying to reach.
So we talked about that a little bit yesterday, go back and watch that video, if you want a little bit of background on that, and why it's so important when you're dealing with the customer process, why you got to start with who, now with yourself, if you're talking about you and your business and your relationship with your business, you got to start with why.
And there's a whole thing behind that we talked about that a little bit yesterday, too. But it when you're talking about the customer experience, you start with who you got to start with who your customer is, first, you've got to know who that person is.
And you got to keep going back to it, looking at it and saying, Is this really who I should be focused on? Is this really, it?
Do I know this person well, and really getting to know them well over time. Now, the second part is what and what is all about the message?
So I've talked about this before, the three main things you need to know is, is what is who, what, and then where and when. Which comes down to your market, your message and your media.
Let's talk about the message a little bit Should we? What it really comes down to what do you want them to do?
What do you want your customers to do?
What do you want them to know?
What is the action that you want them to perform, is it to buy a product?
Is it to get take something free from you?
Is it to give you their information?
So you could start in the long term relationship with them? What do you want them to do is that you want them to go check something out to figure something out to find something out to ask themselves a specific question, what do you want them to do?
That's where the message is, if you're making an offer, you're going to want that irresistible offer, you're going to want that that unique selling proposition, they call it a USP, you're going to want that tied in with it, that's part of your message, if that's what you want to do, if you wanted to buy something, you got to have something like that in there.
But it all really comes down to every time you sit down to put out a piece of advertising, to have a conversation with a prospective customer or client, you got to know what you're wanting them to do.
And you got to take them from where they're at the who, who they are, where they are, what they're thinking, and you got to take them over to what you want them to do, you got to help them make that connection. And it may not be the first time you talk to them. It may be time after time.
Again, you may need repeating messages, you may need messages that play one right after the other, you may have to take them to us through a sequence. Like they say the funnel, you got to take them through a funnel. That's quite possible. But you got to know what that is.
And if you don't know the who the what is going to be really difficult to craft, your message is going to be extremely difficult to craft.