Brian J. Pombo Live

Brian talks about a marketing piece he received while at the Boatnik Parade in Grants Pass.

https://www.youtube.com/watch?v=AXZNaKyaZls

Transcription

Candy plus literature.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I'm a Business investor and one of the things that I see quite often is marketing done well. But really, I see that done less often, what I see done more often is marketing not done well.

Every once in a while you see it done a little bit better. You see good things that happen, but not necessarily taken as far as they can be taken.

And this is probably one of those things now. I was, let me see, where did I receive this? Oh, I remember. So there is a memorial day weekend situation that we have here in Grants Pass Oregon. And it happens every Memorial Day, I think they they took time off during the COVID crisis. But it's called boatnik.

It's like Beatnik said, boatnik. And it's a boat racing event where people come from all around to visit. And to see this going on. And some people in the town take part and so forth. But very popular.

There's a big parade that happens and I was there at the parade. And people were passing these out.

I want to show you this to you. And once again, this is going to land on the level of being slightly controversial.

Depending on who you are as how you see the controversy, I am not going to talk about the validity of the message here. What I'm going to talk about is whether they are able to achieve what they wanted with this little piece that they were handing out completely free.

It's a card that's about the length about the size of a business card, about the same cardstock that you'd see on most business cards kind of glossy, glossy on both sides. And what it says is one has a little Tootsie Roll tape to it.

So I'm going to take the Tootsie Roll off now that you've seen it, set that aside. And it says, What's worse than a virus, right. Then in small writing, it says symptoms include fever, cough and shortness of breath, you turn it over. And it has very small writing.

But a few details here, I'm not sure if you're able to read that. I'll give you the just in bold on top it says Matthew 10:28 Do not fear those who kill the body, but are unable to kill the snake but are unable to kill the soul but rather fear him who is able to destroy both soul and body in hell.

It then goes on to explain that you're a sinner, and you're going to hell unless you take Jesus as your Lord and Savior and says in red on the very bottom, turn to Christ and live.

Now, you can break this down at once again, if you set aside your religious beliefs, and or lack of religious beliefs or whatever, and you just look at the message, do they accomplish what they want to accomplish?

Now, what is this meant to do?

It's meant to first they draw you in with a worm on the end of the hook. Okay, and the worm is the Tootsie Roll to get your attention. And then you'll look a little closer with kind of a headline on this side, flips over the other side immediately because it starts with a passage from the Bible.

You know, this is a religious thing. And will most people read the rest?

Probably not. Because people either already have their religion set in their head, or they're totally set against religion, most people are going to land in the but then there might be a lot of people just curious are going to read the rest of it.

Video 9 in our series on James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=q5_hErN0_QU

Transcription

The Goldilocks Rule.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today I'm going to review the final section of Atomic Habits by James Clear, even if you haven't read the book, this is this isn't going to ruin anything for you, it's gonna give you kind of a, it's a good preview, really, for the book if you haven't gotten a chance to read it.

If you have, it's a good review of what was done in this book and the stuff that I thought really stood out.

There's a lot more to it, a lot more areas that I'd love to discuss at a future time.

But right now, I'm just going to pick on a few things and one of them is this Goldilocks Rule.

I'm gonna get to that in a second, but in the first part of this section of the book, he talks about genetics is not being you know, an absolute thing.

I mean, it's absolutely there, there are certain things your desires, the things you're good at the things you aren't good at even your habits, the things that you have more likely a pull toward as a bad habit or things that could be a good habit, and how you handle habits. All this is a genetic situation.

You can't really do much about that other than know what you're dealing with and then move from there. He says in short gene genes do not determine your destiny, they determine your areas of opportunity. As a physician, Gabor Monta noted, "Genes can predispose, but they don't predetermine."

So, they can predispose you to certain things. And there are certain things you'll be interested in, there's a certain amount of IQ and so forth, that's genetic. And that's just the way it is.

I mean, it's just been, it's been proven that these things are so many of these things they just kind of come with, with the job of being a human. And you just got to deal with the equipment that you've been given.

I like this quote, he says you don't have to apologize for these differences or feel guilty about them but you do have to work with them.

That's something we all have to keep in mind, I mean, across the board, but especially when it comes to building habits, you got to realize everyone's a little bit different.

So you can't get too caught up with hearing someone who's had a lot of success in a certain area. And you're having more difficulty in that area. That's just, it's just how we're built.

The Goldilocks rules in an interesting idea.

The Goldilocks Rule states that humans experience peak motivation when working on tasks that are right on the edge of their current abilities. Not too hard, not too easy, just right, like, you know, Goldilocks and the Three Bears.

So when you're starting a new habit, it's important to keep the behavior as easy as possible, so you can stick with it even when conditions aren't perfect. This idea we covered in detail while discussing the third law of behavior change. So that's in that section of the book.

Once a habit has been established, however, it's important to continue to advance in small ways. And the reason is, if you're able to see this graph, the Goldilocks Rule, it's it has to do with difficulty and how difficult the task is, if it's not difficult at all, it's really easy to be bored with it.

So as you build up a habit, you get to the point where it's not difficult at all,

Video 8 in our series on James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=s-6U8PXy2UU

Transcription

Habit tracking, does it actually work?

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today, we're going back to Atomic Habits, by James Clear, and we're talking about the fourth section of the book, called the fourth law, to make it satisfying.

This includes multiple chapters but each one goes to that fourth step in building a habit. And so just to review for those of you who may be coming in on this or if you just need a refresher, there are four basic laws, four basic steps that James Clear, discusses in green a habit, the first one is to make it obvious.

The second one is to make it attractive.

The third one is to make it easy. And here's the fourth one, make it satisfying.

I'll tell you that there's a lot of good stuff in here that I highlighted and have gone back to over and over again, in this chapter. But I wanted to talk about one main thing that I think was the most important.

That main thing is habit tracking, what is habit tracking? Okay, so if you're trying to get a habit going, one of the main things you want to do is start tracking it. This goes back to the concept.

The last couple of times, we were talking about being aware, and how awareness really makes habits work.

You really have to be aware of what's going on for one thing, it tells you what type of habits to go for. But it also will help you to just automatically if you're aware of what's going on, you're going to get better in any given area.

The same thing is true of habit tracking I'm looking for, you could see me if you're watching, you see me looking down the book here, I've got it right here. And I'm looking I just lost my spot. When it comes to habit tracking.

This is within the second. Let me see here, I believe it's, it's within the second chapter in this section called, How to stick with good habits every day.

Yep, here it is, how to keep your habits on track.

This is a big deal. In fact, he goes back to the concept of not breaking the chain, which is what we've discussed it here before when we were talking about the book, consistency chain for network marketing is a network marketing-specific book, but the concept is true.

No matter what you're doing, even if you're not even doing business, if you understand that habits happen across the board, then you can take this that the idea is if you can build up a habit, consciously, purposefully build up a good habit.

You do it on a daily basis, let's say it's an easy way to be able to think about this as if it's daily. If you're doing something every single day, then the idea is to not break that chain is that every day, you're able to put another link in the chain and another link and another link.

As soon as you miss one, you've broken the chain, you kind of have to start over with that count the well. And one thing he says here is that it's going to happen. I mean, you're going to break the chain at some point that you can't get around it, life will get end up getting in the way at some point. And that's no big deal.

He says no matter how consistent you are with your habits, it's inevitable that life will interrupt you at some point perfection is not possible. Before long an emergency will pop up, you get sick or you have to travel for work or your family needs a little more of your time.

Video 7 in our series on James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=jYvp-ZS5FRg

Transcription

Make life better through repeating.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I wanted to talk a little bit today again about, Atomic Habits by, James Clear, this is a part three where he's discussing, you know, in the process of making a habit, making good habits work and bad habits go away, you have to recognize that the third step is to make it easy.

This is deceptively simple but so important. If you look at anything that you do on a regular basis that you would call habitual, you'll have to say that you have created or something has allowed you to make it extremely easy to do. habits don't happen if they're not easy.

So it's a weird thing, it seems.

On one hand, it seems well, yeah, duh. But on the other hand, it really is true. I mean, what if you could just make a habit difficult if you're looking to get rid of it.

So that this comes back to a story that the first point that he makes in this in this part, in this section of the book?

I really like in fact, I really enjoy this story. I'm going to read it verbatim for you, I hope you don't mind. He says this is the beginning of chapter 11, which is titled walk slowly but never backward.

He says on the first day of class, Jerry Oldsman, I don't know how to say his name, a professor at the University of Florida, divided his film, and photography students, into two groups.

Okay, everyone on the left side of the classroom, he explained would be in the quantity group, they would be graded solely on the amount of work they produced.

On the final day of class, he would tally the number of photos submitted by each student 100 photos would rate and 90 photos a B, add photos a C, and so on.

Meanwhile, everyone on the right side of the room would be in the quality group, they would be graded only on the excellence of their work, they would only need to produce one photo during the semester, but get an A.

In order to get an A that photo had to be nearly perfect. Okay, at the end of the term, he was surprised to find that all the best photos were produced by the quantity group.

During the semester, these students were busy taking photos experimenting with composition and lighting, testing out various methods in the darkroom and learning from their mistakes. In the process of creating hundreds of photos, they honed their skill.

Meanwhile, the quality group sat around speculating about perfection. In the end, they had little to show for their efforts, other than unverified theories, and one mediocre photo.

This is the truth no matter what you're talking about and it's something we discuss here. In fact, I have a whole chapter dedicated to it in my book, 9 Ways to Amazon-Proof Your Business, all about being consistent.

Being consistent really is more than anything about being persistent. And you be sure and check out my book, when you get a chance, 9 Ways to Amazon-Proof Your Business, you can go buy yourself a copy, or you can get a free copy, download one at AmazonProofBook.com.

Back, let's talk about atomic habits here. He says the famous Voltaire quote, the best is the enemy of good when you repeat something, when you have repetition behind it, you will automatically get better.

There's no way around it and so I discussed this in terms of content marketing.

We continue on with our series about James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=kdqNhcxdudo

Transcription

What is your deepest desire?

Hi, I'm Brian Pombo. Welcome back to Brian J Pombo. Live.

Today I'm going to be talking about what author James Clear talks about in Atomic Habits, where he discusses your deepest desire and what's every human's deepest desire.

I'm going to get into that in a second, I want to cover some other pieces. This is all from the second law section of his book where he talks about making it attractive. So if you're looking to build good habits, or get rid of old habits, the way to get rid of old habits is to make something unattractive.

The way to get a new habit is to make it attractive, it's difficult because most new habits, the real problem with it is the attraction we have is down the line, you know, it doesn't usually start out good usually starts out painful, uncomfortable, whatever, not tasty or what have you.

No matter what a good habit is, it usually starts out undesirable and ends up desirable in the long run, a bad habit goes the opposite direction. So it's a funny dichotomy. But he talks about making things attractive if you're wanting to make a good habit. And this is this can be said in both directions.

So we talk a lot on here about business, and the concept surrounding marketing and how to get your word out there, get whatever it is that you're trying to get people to do. getting it out there. In fact, I wrote a book, 9 Ways to Amazon-proof your business, it's all about how to stand out, it's all about how to be out there. By the way, if you want a free copy, you can go to AmazonProofBook.com.

But back to this one. And I don't get any money for atomic habits, just so you know, I just I've really enjoyed the book. So I wanted to go through and give a quick, quick little, little piece review of this. The interesting thing about making things attractive is it ties back into marketing.

So it actually ties back in all forms of marketing. So whether you are trying to sell a country on your political vision, or whether you are trying to encourage a close family member to do something that would be good for them, the same thing is true, you need to be able to make it attractive to them. And you need to be able to hit that second piece of the four-step process of building a habit. That second piece is called craving.

And that's how you get there by making something attractive a person has to crave what it is. So one of the best parts in this book.

Well, I say that over and over again, it's not really the best part of the book, one of the best parts in this section that I just happen to be looking at today is he's talking about the fact that they went through and they started looking at dopamine spikes.

So dopamine is that substance going into your brain, the hormone or what have you. That is a pleasant reward into your brain, right for doing a certain thing. And it happens when you do bad things. And it happens when you do good things. But it happens none nonetheless, you're always going to have a certain amount of dopamine in your system.

In fact, they found that if you don't have any dopamine, you won't have any desire to do anything. And you'll probably die of starvation because you have no desire to even eat. So that's an interesting idea.

But that it says that they went through and they started seeing at what point dopamine spikes happen, especially if you're talking about someone with bad habits,

Video 5 in our series on James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=U1bTQPvdxyU

Transcription

Awareness, habit stacking, and the secret to self-control.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

And there you have one of the largest, the longest titles ever had here on the show. I want to fit it all in there. Because I'm covering a bunch of random areas from this book, Atomic Habits by James Clear.

They're not so random, they're all within this one section of the book, called The First Law makes it obvious.

So in the last episode, we talked about how there are four different laws, four different steps in the loop in the habit loop when you're trying to build a habit or trying to break a habit.

These are the same four steps no matter what. And if you can break apart those steps, you can get rid of a bad habit, if you can build those steps from the bottom up, you can create a good habit. And so the first law is to make it obvious.

So he's got it here make it obvious and he's got a handful of chapters going into that I just wanted to point out some very simple ideas in these that they're simple but powerful.

One of the things he talks about is that I'll just read it to you this is a great, great point, he says this is one of the most surprising insights about our habits, you don't need to be aware of the cue for a habit to begin.

So the queue, this is an aside, there's me talking, the queue is that beginning thing, it's the beginning thing that starts you in the process of going into to doing your habit.

There's something that that happens during a certain time of day, or it's or it's seen something or smelling something that lead you into the process of that habit that you just can't break.

He says, You don't need to be aware, you can notice an opportunity and take action without dedicating conscious attention to it.

This is what makes habits useful. And that's really, it's really true because it's the awareness. It's when you it's not it's below your awareness.

It's almost subconscious, but it's definitely below your immediate awareness.

That's when habits are the most powerful good habits and bad habits, bad habits are even worse, where you're in the middle of that, you know, you're sitting there smoking, like I don't even remember lighting up is how did this happen, you know, and I don't smoke, but I know that's how it works.

Because it works that way with all habits. And you find yourself in the ER like driving, driving to work, you know, the car kind of gets there on its own.

Sometimes you go and you don't remember getting in the car, and you don't remember putting your seatbelt on, you don't remember doing all these things you do every day.

You're there and you're like, wait a second, how do I get here, you know, your mind can be used somewhere else because your body is in the process of the habit. I mean, your brains directing it all. But at the same time.

It's how habits work and it's why they're useful.

It's also why they can be horribly destructive.

But one of the things you really have to do with is, is he talks about habit scorecard.

So if you can just sit back and watch on a daily basis, all the different habits that you have good and bad. And he says that he says really interesting thing, he says there's no need to change anything at first,

Brian talks about the 4 steps in every habit from James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=Iz7YnCOhsLc

Transcription

Four steps in every habit.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today I wanted to talk again about a chapter of this book or section out of this book, Atomic Habits by James Clear.

This is the fourth such video and podcasts that we've been doing regarding this topic.

It's a really interesting idea, because this is that these first few are just laying the foundation of what his whole concept is about. And it's not something that he created. In fact, I first heard about this habit loop from a Charles Duhigg book, The Power of Habit.

It's a very interesting book very well written with a lot of great stories. And this one is, is a little more instructive.

This Atomic Habits is a little more instructive. And this is a great chapter on that, because it lays the foundation for the rest of the book.

So the rest of the book, he goes through each of these four steps, and how it relates to both good habits and bad habits.

So this is really good stuff.

Let me see here. Let me dig into some of my favorite quotes here. I really like this one, because I think it was one of the things that really pushed me away from anything having to do with even the concept of habits.

And it was this, he said, habits do not restrict freedom, they create it. In fact, the people who don't have their habits handled are often the ones with the least amount of freedom.

That's a strange paradox.

If you think about it, you know, because if it's something that you're stuck doing, you think of a bad habit. If it's something you're stuck doing, that's a lack of freedom. But what if it's a good habit?

What if it's something that provides you something good in the long run, but it's not necessarily super enjoyable while you're doing the brushing, you know, you're brushing your teeth, you take anything that you consider a good habit, it doesn't necessarily have a huge boost of anything right up front which is what makes it useful.

Okay, that and that's, it's the reason why we've given the ability to have habits in our brain, no doubt that this, this is a useful function of the human condition.

And so it's really coming to that coming to terms with that idea myself, that led me to dig deeper and deeper into habits and how they can be useful how we can use them to our benefit, while at the same time being able to drop habits that we don't like that aren't useful.

They are useful to some extent, obviously, they provide something otherwise we wouldn't be doing them is just oftentimes bad.

We call them bad habits because they're bringing something worse in that we're getting more bad out of them than good out of them.

We go on here, there's a whole lot that I went through that I'm not going to cover here, but the main thing I want you to look at is the habit loop.

The habit loop starts with a cue, and then goes to craving and then a response, and then a reward.

Then the idea is that the cue, the first step, ends up getting connected with the last step. When you get the cue, when you get the thing that is that lead you into the process of the habit, you're relating it to the reward at where it's instantaneous, so you don't even think about it.

Part 2 of a deep dive review on James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=ofuNVakCbj0

Transcription

Your beliefs become your results.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk again, today, this is our third video on reflecting back on atomic habits, by James Clear.

Really interesting book. And I just want to point out some some things from this book, whether you've read it yet or not, I'm hoping to encourage you to read it just by telling you a little bit to some bits and pieces that stood out for me, that I found really interesting.

This chapter is really good one, he says….and this is the second chapter…he's talking about how your habits shape your identity, and vice versa.

That's the title of the chapter. And he says that there's a bunch of good stuff about this, because identity is one of those things that it's tough to kind of wrap your mind around.

But if you think of identity as being kind of the sum of your beliefs of who you think that you are, basically, it and he says that the problem with attempting to change habits is that you go at it the wrong way, is that you're trying to change an outcome versus change the cause that creates the outcome.

That identity and your belief system is really the starting point of your outcomes of what you end up with, or the life of your results.

That if you if you realize that then all you have to do is adjust your beliefs, and then you can adjust your results.

Obviously, there's something that affects that too, right?

But it says, changing our habits is challenging for two reasons.

We try to change the wrong thing and we tried to change our habits in the wrong way.

We try to change the wrong thing. This how we kind of shows that this three layers of behavioral change, this talking about, you know, the core being identity, and then going out from there.

That's affecting your processes and that affecting your outcome.

If you can help affect the identity, you can help change the outcome.

He says behind every system of actions are a system of beliefs. I mean, that's really true across the board, right?

If you're just talking about a business, which is what we talk about on here a lot because of a business investor. So I discussed the concepts of business, even a business system is based at its core on a system of beliefs.

It's a system of beliefs of the people that put the system into place.

It's a system of beliefs of the executives and people who continue to have the system going. If they don't understand that if you purchase a business, and you purchase the systems, you got to realize you're purchasing the beliefs that created those systems.

So you better know what those are, and either have agreement with them or be willing to change the systems based on your own beliefs.

In other words, the principles, I always talk about, you know, tactics, strategies and principles, principles are the core. And that affects the strategies which then affect the tactics.

Same idea, the principles is the belief system says that behavior that's incongruent with the self will not last, you may want more money. But if your identity is someone who consumes rather than creates, then you'll continue to continue to be pulled towards spending, rather than earning.

Brian kicks off a series of videos about James Clear's terrific book, Atomic Habits.

https://www.youtube.com/watch?v=6ii7ZxHA3UI

Transcription

Goals or systems?

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I wanted to talk about this is kind of an initial look at the Atomic Habits book by James Clear. If you haven't caught this book before, I gave kind of a general review yesterday.

Today, I wanted to go into the kind of the first chapter and some of the things that really stood out for me.

He talks a lot about compounding and the compound effect, which also a great book out there, Compound Effect by Darren Hardy deals with a similar idea of how how habits really compound over time.

It doesn't go in a straight linear line of improvement, it has a has very much a lagging result, here's that here's a picture of the plateau of latent potential.

This is you know, where you see what actually happens versus what we all think should happen. That if you're especially if you're doing the exact same thing day after day after day, let's say you're dealing with a daily habit, then it would seem like it would just gradually work its way up.

An improvement would be be able to be seen pretty quickly.

But in reality, improvement takes forever to be visual at all. And and then it slowly ramps up, and then eventually it'll take off. It goes way beyond what you think is even possible early on. But let's I want to get into the section on goals.

So he talks about goals versus systems. And this is really good stuff. Because it's a lot of times we we over focus on goals as being the end all to what needs to happen. And really, goals are just foundational.

There's something that needs to occur at some point, especially if you're writing a business goals have to be in place somewhere. Because you got to you have to have everyone on the same side, you have to have everyone go in the same direction, you got to know, you know, even in soccer, the goal is the place where you're kicking the ball to it's the goal, that's where we're headed.

If you don't know that, it's really easy to start kicking the ball in the wrong direction, because there's at least three other directions you can be kicking it in. So let's it's not as important, he spent some time saying that goals aren't important at all.

And I disagree. I disagree with that.

But he then goes back and and discusses what he means by that. But he is trying to break people out of that goal mentality is as the goal being the thing, the goal is not the thing, the goal is the beginning of the thing, and then you got to build a system to back it up.

So this is a great piece when he's talking about the different problems that are associated with goals.

He says achieving a goal only changes your life for the moment. That's the counterintuitive thing about improvement, we think we need to change our results.

But the results are not the problem.

What we really need to change are the systems that cause those results.

When you solve problems at the results level, you only solve them temporarily. In order to improve for good, you need to solve problems at the system's level, fix the inputs, and the outputs will fix themselves.

This is this matters both personally and if you're working with any type of organization, including a business that really does matter a lot,

Brian shares a review on one of his favorite books he's read of late.

https://www.youtube.com/watch?v=PXmL-1mGVpw

Transcription

Atomic Habits by James Clear - Book Review.

Hi I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

Today I'm doing a quick little book review, I am going to go into more in depth on this book, because it's one of those that's been very inspirational, very useful to me. I'm not sure if it's going to be for you or for you know, even a majority of the people who read it.

It was a New York Times best seller, you know, that happens.

Then I saw it on Amazon's list for years now in its best selling books.

I've seen many people recommend this book to me, not necessarily directly either by Chamber of Commerce, I have multiple people that were passing the book around.

It was one of those I have read many books on habits, we've talked a lot about them here, you can see them lining up my shelves.

It's been a topic that is really intrigued me because it's one of the few things, one of the few ways I've been able to succeed in getting anything accomplished whatsoever with my life is finding ways to turn what can seem unbearable, work into being a habitual thing that you don't even think about.

That's been very helpful for me, and it's a, it's a process I wish I would have learned at a younger age. Because I think a lot of us get emotions and stuff all wound up in our heads.

That ties into habits to a whole lot of post traumatic stress, you know, PTSD, post traumatic stress disorder, a whole lot of that stuff comes from getting our the part that habit part of our brain basically malfunctioning because of a shocking or emotional, overly emotional experience.

As you start cleaning that out, you start seeing well, you can actually use that part of the brain for good.

We do anyways, you know, daily things that we do, from driving to say like riding a bike, right?

Brushing your teeth to all these different things, they're habits that you don't need to think about consciously, you just put the first part into motion, and the rest of it just unfolds.

You can do that with many different areas of your life. But it's really difficult to do, if you've got all these bad habits, kind of jamming up the processes.

He talks about that in here, he doesn't cover a lot of the, you know, the deep traumatic issues and stuff that people may have that result in bad habits or result in, you know, habitual negative thinking.

But he does cover a lot on how to in the most basic way, how to make good habits, and how to how to get rid of bad habits.

A lot of books cover this in little ways. He gives a very broad brush view of the whole process and the how to back it up, which is why I really liked this book.

I highly recommend it to people who are looking to do something different. I was thrown off by the title honestly, I thought atomic habits was hyperbolic.

But it what he's talking about is atomic in the in really the scientific sense of something being like an atom like the size of an atom.

What if you could you can build your habits on things that are as small as an atom is the smallest possible increments in order to build up a habit and it's a it's such an intriguing field and something I can't believe it's taken me this long to really wrap my mind around even though I've I've discussed the mini habits book out there by Stephen G...