Brian J. Pombo Live

Brian shares his three ways to overcome overwhelm in your business.

https://www.youtube.com/watch?v=I9UwEPYSj0w

Transcription

3 Tips for Overcoming Overwhelm.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

That these kind of came to me as I was dealing with my own issues of overwhelm, which comes and goes, it's nothing major.

I'm usually able to….I kind of stepped back and took a look and said, Okay, what are the ways that I've been able to overcome it every time that I come across a situation of overwhelm, which is common in business, especially if you're still managing your business.

If you're still running things, then you're going to get to the point to where you're going to get overwhelmed, you're going to have too much going on. And so these are three ways that I have been able to get around it. And ironically….I don't know if it's ironic but it tends to be the three places I go to every time when it comes to fixing a problem.

And it tends to be where I take all my clients through, which is why I refer to them as my three pillars.

The first thing I look at is reality grounded, is being reality grounded, are you grounded reality, most of the time overwhelm is an emotional issue.

It's getting too caught up with situations that are out of your hands that you don't have any control over and getting all worked up and emotional and fussy or whiny, and depressed over things, you just don't it, they don't matter.

It's a temporary thing it comes and goes and you have to be able to step back, step out of all of that resentment and frustration. And just look at things the way they are reality as close to reality as you can get is where you want to focus on.

So that's number one. That's the first thing I tried to do is try to center myself as best as possible.

Second thing that I tried to do is find somebody to help, which I refer to as being relationship reliant. Find a who that can help you.

Oftentimes we get all bogged down with how to fix something. There's a great book out there, Who Not How. And it's a fabulous concept, because we all get caught up in, okay, how am I going to get around this?

How is this going to get fixed?

And we get into the specifics, the details, the tactics, when really we ought to be asking who can help me who can fix this, who can I hire to take this off my hands.

That switch is major, you got to be emotionally stable enough to handle it first. But if you can then go from there and find find a person that can do it perfect.

The third thing that I use to overcome overwhelm, is build a system around it, especially if I don't have a person to do it. But even if I do have a person to do it, I need to build a system that they can run it through so that even if that person goes away, or that person quits working for me or isn't available, I could plug someone else into that and be able to fix the problem again and again.

And again, regardless of what the issue is. You got to have a system that that handles it.

That's all about being system based.

So those are my three pillars of BrianJPombo.com is being reality grounded, relationship reliant and system based.

If you do them in that order, you're going to get a whole lot more success. Sometimes it helps having someone just to help you through that process. It's one of the things that I help my clients out with.

Thoughts on a new local paper to the Grants Pass, Oregon area named, the Josephine County Eagle!

For more JoCoEagle.com

https://www.youtube.com/watch?v=_g9mldsWZVg

Transcription

How to fight the big boys.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

What does it mean how to fight the big boys?

Why would I even be talking about this?

Well, it really comes down to right now we're in a really crazy time of transition. And you can see it all around you. There are situations to where people are flexing their muscles, and they're doing it through their organizations, through their companies, through the government, everything else.

And there gets to be a point at which it feels as though there's monopolies in certain sectors. So social media, there are certain big people on the block with social media. And they kind of run the show.

It's really tough to work around them because they become big, because they were first because they were best, because they provided people what they wanted, and no one else was able to compete with them.

They were able to get a foothold on the regulations and so forth. That helped keep the small guys small, and everything else. This happens, no matter what industry you're in, it eventually happens everywhere.

Everyone always freaks out as if it's the first time in history this has ever happened. This happens. Every time in every industry that touches most people's lives.

It doesn't matter whether you're talking big oil, or big tech, or big media or big anything, there's always going to be a handful of those that rise to the top, they get better at it than everybody else.

That crush the competition every chance they get and make it extremely difficult for new people to enter the market. So want to pull this back to something very local going on hearing Grants Pass Oregon, which is where I'm filming this from. And we have a situation ever since I started visiting.

Grants Pass probably was close to 20 years ago when I first started visiting. And I had some friends in the area and everyone would be complain about the local newspaper.

There's one local newspaper that that covers Grants Pass specifically. And everyone would always complain about how they were this they were that. So well, why hasn't anyone else risen up and donate that?

Well, it's so difficult.

They have that they have the name and they've been around for so long. And it takes money to start a newspaper and you have to have influence and all the other things that go along with trying to beat out the big boy.

The one that's in charge the one that's that's been around the longest. And I have heard these complaints from right to left, center aisle, everybody.

It's not just a philosophical issue. It and because it actually the paper has gone through a number of different editors and so forth in these throughout these years.

No matter what there's always been heavy duty complaints about the fact that this newspaper is really has a monopoly on local news in terms of news, you know, typical that, you know, the average newspapers, they aren't lasting, they're all going online, and so on, so forth.

So the fact that this one's even lasted this long is amazing. But it also goes to the fact that we have a very mature population in terms of age, and so forth.

Thoughts on hiring a Filipino VA (Virtual Assistant) for work in your business.

https://www.youtube.com/watch?v=g42sRQnLudM

John Jonas: OneVAAway.com

Transcription

Should you hire a Filipino VA?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We're talking about virtual assistants. And right now, especially in 2021, where this is May of 2021, that we're recording this. It's very difficult to find good help in the United States.

Basically because of a whole mess of a situation to where people were out of jobs before given money by the government. Everyone's been given money, everything's gone up in price and there's a relative feeling of temporary security for a lot of people who don't have jobs.

Everywhere you look, there's higher here, higher there, so on so forth.

Everyone's looking to hire, and very few are looking to work at this particular time. Now this is going to change, obviously. But in the short run, you may be looking at other options, one of the options you may look at is hiring people from out of the country, which I've done before.

I have experience with specifically I've worked with people in the Philippines, you can find out really more from an expert, one that I'd recommend is john Jonas, and I'll have a link below for his in the description for his website, you can go check him out, he goes into much more detail has a lot more back history on how to go about hiring a Filipino virtual assistant.

Now, if you're looking for somebody specific, I'm going to give you a great example.

So there was a lady named Kimberly, who reached out to me over my facebook profile and said she'd be interested in talking to me about being an assistant.

I told her right now I'm not looking to particularly hire one. But in the future, perhaps the near future, I may be looking at hiring one. And I'd love to talk with her if she'd be interested in talking with me.

So we set up a time we got on a zoom call. I was meeting with her pacific time, this would have been 3pm. For her time, it was 6am.

So you could hear roosters crowing in the background. And she said I'm sorry, it's 6am here. I said no problem, I appreciate you getting on with me. And we had a great conversation about what she was looking for, versus what I was looking for.

I just kind of picked her brain just with my experience dealing with workers out of the Philippines in the in previous times. And I knew kind of the type of questions that I was looking to ask

a few of the things you may want to keep in mind when hiring outside the country. And specifically in the Philippines. It's a very different culture.

There's a lot of English speaking there, but not necessarily American English speaking and so it's good.

If you can get a chance to be able to talk one on one with that person over zoom is a great option, they may have some other option where you can talk.

Another thing you want to keep in mind is their internet is not always the best depending on where they're at. If they're in one of the larger cities like Manila, in that surrounding area, they tend to have a little bit more reliable internet.

I had a talk with Kimberly and she gave me an idea of what she faces even though she's out in the country. She had a couple backups, which was really interesting.

Now, she was at one of the things I wanted to know was her experience.

Some thoughts on relationships and positive impacts that can happen in your business from content marketing.

https://www.youtube.com/watch?v=RVizwh72HXw

Transcription

Content Marketing, beyond your own content.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

But today we're going to talk more about content marketing. And specifically, I had a conversation with someone that's been putting out quite a bit of content marketing himself.

I'm going to show that interview as we go along here.

It's a, it's one of a growing series of interviews that I'm going to be putting out here, right here on Brian J. Pombo Live, so you'll be able to watch and listen to it depending on where you're getting this at.

So the cool thing is, is that he got a hold of me asking me if I'd like to have him as a guest, and he's a pretty high profile guests, especially in the field that he works in. So that was pretty interesting.

It was one of those, it was probably the second high profile person that got in touch with me, there's people who are authors and speakers, and very well known within their industries.

That's really cool and it's something you got to keep your eyes on. It's that one. Yeah, you can go out and make your own content and get out there and start promoting it, and start getting known within your circles and beyond.

But to is taking advantage of other people's platforms, okay. Other people are producing content, other people are producing content, looking for other people to join them in that content.

Because you end up sharing friends and followers, you end up sharing looks and likes. And you show up in searches that you wouldn't have shown up in before.

I mean, it's very much an I scratch your back, you scratch mind type of deal just by showing up on somebody's show, or by having somebody show up on your show.

So whatever type of content marketing you're doing, look at branching out beyond just your own platform. That's a major deal.

We've talked about this in the past, I'm going to talk more about how to go about doing that.

How to do things that make it more appealing to other people both as i can tell you specifically because I've had more guests on my podcast than I have been a guest on other podcasts so I can tell you what works for me as a host, and how you can become a guest on here or one of my other podcasts. So stay tuned for that.

In the meantime, go check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook. com.

We're going to be back here tomorrow with more tips and tricks. We're talking about principles, strategies and tactics to help you explode your business. You have a great night. In the meantime, get out there and let the magic happen.

Thoughts on lessons learned in content and info marketing from the late Roy Masters.

https://www.youtube.com/watch?v=FLyPlpEQFSA

Transcription

Content Marketing Mastery.

I am Brian Pombo, welcome back to Brian J. Pombo Live.

This is a picture of a fellow who just passed away this last week, somebody who I got to know because I got to work with him a little bit early on. In the early days of BrianJPombo.com I got to meet this guy named Roy Masters.

And Roy Masters is a very controversial figure. Especially out here in Grants Pass Oregon.

So he was when he first came to town, he was running a very large church. It was a church made up of basically followers that had began listening to him over the radio.

He was somebody who I got to work with directly and see how content marketing works on a very large scale.

So I'm not going to talk about his views. I'm not going to talk about any of the controversial things about this guy, you can go and look that stuff up yourself. But his ability to create content was pretty amazing.

And I'm going to tell you about three different three different things that he was a master at when it came to content marketing.

Okay, first off, he began in radio back in the 60s, and start started very early did not really know what he was doing, and ended up getting into a situation where he was, in a sense, purchasing radio time.

And because of that, he could basically say whatever he wanted, and so he would have these, these he would do, basically whatever he wanted with his show, it ended up becoming an advice based show where people would call in with their issues, and he'd give them advice.

But it could go in any direction he can cover politics could cover anything he wanted, which oftentimes would get him into hot water.

This was very early on long before talk radio was considered a major deal. And, you know, the conservative talk radio and all that wasn't in existence when he first started out.

But he was very early on one of these people that was a pioneer he got out there and just just got in there and did it and was very early on even during a time period when infomercials, infomercials were illegal.

He was able to skirt around that being that his his dealt more with religious and, and more, one on one nonprofit help. So because he was able to do that he was able to purchase time on the radio and was able to basically give an infomercial and to be able to sell his books and so on so forth.

Which brings me that so the first one is really his ability to be able to go in early and take advantage of opportunities that other people weren't taken advantage of in media.

And you got to keep your eyes open, because things are always changing. Laws are always changing and new mediums are opening up all the time, new forms of social media.

I mean, if you just talk online, there's new formats always being opened up. Right now when we're recording this in 2021. There's a clubhouse is one that I've been hearing a whole lot about this is I believe it's only on the iPhone, the Apple iPhone, but it is an app where you can go on, nothing is recorded.

But there are there are verbal conversations going back and forth with everybody. And people host kind of little radio shows. It's something that did not exist much earlier. But now it is. And now it's a thing and it may morph into another thing.

Thoughts on repurposing your content marketing.

https://www.youtube.com/watch?v=5k4xbn5QT14

Transcription

Doing content marketing, now what?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We've been talking about content marketing, about putting out content out into the ether, and seeing what sticks seeing what comes back.

Most of the time we're going to be talking about how to do that online, you can do it really anywhere, any form of advertising can be content. A lot of times they, in the old days, these home advertorials, which were ad for advertising, that were also kind of had a editorial feel to them in a newspaper or a magazine.

This over and over and over again, where you start reading something, you start looking at something, then you realize, wait a second, this is an advertisement, it's you know, and you get pulled into it.

So that's where infomercials came from, you know, the advertisements that were done on TV late at night, so forth and you see it that line melds a whole lot online.

Because there's really nobody regulating it, there's really nobody paying that close attention while there are regulators but it's not a big deal.

So that's all content marketing, though, because you could get quality information from something that could be an ad, or it could be seen as an ad or has a small element of it.

That's advertising or marketing.

We've talked about content marketing. And if you're out there, if you're doing it on a regular basis online is simple, because you got all these platforms that are free to publish.

It doesn't take that much more money to pay for advertising to get it out to a larger crowd, and to get to a specific crowd. So all these things are possible with content marketing, advertising is a big piece. But I want to talk about something else a little bit different.

Today, I want to talk about information marketing. Because if you are putting out content on a regular basis, you're creating content on a regular basis. And that content has a value unto itself. Yeah, it's available for free online.

But that doesn't mean it can't be sold. There's a lot of people that are doing podcasts and everything else putting out free content out there.

And then taking and repurposing it. Let's say you have an audio podcast that goes out tons of audio podcasts, sell their transcripts in book format, or note book format, where they're it's just it's nothing more than the written words of the words that you can get for free online.

But if you consolidate it in a certain way, it creates a new value.

I held this up in the very beginning, because this is a book by Gary Halbert, he put this out. This is called How to Make Maximum Money in Minimum Time. You can go and find a copy of this somewhere online.

And the brilliant thing about this book for one thing, if you don't know anything about Gary Halbert was an amazing copywriter, amazing sales person in print.

And so just reading his words, give you this incredible feel for the type of writer he was and how he sucks you in and can get to a point in a very different type of way. And it's something to study just on its own.

But if you just look at what he did, this all came just about each piece of this except for the very beginning and the very end, he kind of introduces it. And then he kind of concludes it at the end with new material.

Some do's and don'ts to keep in mind when getting started in content marketing.

https://www.youtube.com/watch?v=gP4_iFr_pD0

Transcription

Content Marketing Examples.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We've been having a conversation over the last handful of videos that we put out about content marketing, right. And we've talked about kind of what it is, what it isn't, how you can go about developing and from nothing, especially if you have a business if you have something that you're looking to promote.

You can go back and watch those videos. In fact, we'll have a playlist available for you to be able to check that out over on the YouTube page, or you can go type in content marketing into the search bar at BrianJPombo.com.

But I want to give you some examples and these are not direct examples, I want you to find your own examples of content marketing.

I'm going to tell you where to look, and where not to look. But first, let me remind you about my book, 9 Ways to Amazon-Proof Your Business. This is my own form of content marketing, both this video and this book.

It's another form of content, it's not the electronic content that you're used to. But you can get it electronically, like you get a free copy of this book, 9 Ways to Amazon-Proof Your Business if you go to AmazonProofBook.com.

AmazonProofBook.com for your very own free copy of, 9 Ways Amazon-Proof Your Business.

Now, let's talk about examples of content marketing that you could follow. First, let's start with ones you should not follow. I would recommend initially, steer clear away from people in your industry, people that are very similar to your industry or people you'd consider competitors, or people that you think you would be watching similar type of deals.

Stay away from those people don't watch them right now. put them aside for a bit.

There's a reason why.

If you start watching them early on, you will intentionally or unintentionally start copying those people, you'll start playing along with the same things, maybe trying out the same deals, you can't help it, you're gonna you're only going to go toward what you understand.

And you will naturally gravitate toward doing either the same format, or the same tone of voice or the same overall presentation. It looks bad, it comes off wrong, eventually you can work your way out of it.

But there's no reason to do that right off the bat, I'd recommend staying against that. For example, I have a friend that's running for political office.

One thing I would highly recommend him not to do is watch other people that are doing political, political office, people running for office that are doing vlogging of any sort.

Don't do that.

That's the wrong spot to look especially people running in similar positions.

That's so the worst thing you could possibly do is look that I mean, it's like going after the person that you're running against and watching their videos. Don't do that not right off the bat, not until you've adapted your own thing.

Now, where should you look?

If you're not looking there, everywhere else, would you look everywhere else. But specifically, I want you to look in those areas that entertained you look at that. And maybe you're not a person that watches a whole lot of YouTube, for example, or a LinkedIn or wherever you are going to be doing your content marketing.

Brian talks about books that helped him implement his daily content marketing in his business.

Books talked about today.

Jeff Olson's - The Slight Edge

Darren Hardy's - The Compound Effect

Stephen Guise - Mini Habits: Smaller Habits, Bigger Results

https://www.youtube.com/watch?v=xC-43JXzdbw

Transcription

Content Marketing implementation.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Let's talk about implementation of content marketing, because we've been talking a little bit about content marketing, what is it, what's it take to do it, how do you want to line it all up?

How do you kind of define your goals with content marketing?

And now we're going to talk about implementation, because it really is one of the toughest things that when it really gets down to it is, for one thing, you got to have somebody on your team, hopefully, it's you.

But if not, you're going to want to run that person through this concept of of implementing, because they have to commit to a really good solid period of time, before you see any results.

That's what content marketing is all about.

Even if you're running paid ads, and running your content through that either way, you're really going to want to give it some time, for it to catch on. And for it to do what you want it to do. It all depends on really what you expect out of it.

If your expectations are low, then it doesn't matter how long you do it. But if there if you've got very specific metrics to go by, in terms of you're looking to have this type of relationship or this type of thing come back to you, then you're going to want to run it for a while to really achieve that, because you can do it.

The real thing, you got to give people time, to relate with the personality to relate with the message to relate with the brand, everything that you're bringing out there, you got to give it time. And honestly, you ought to make it a major piece of what you're doing of ongoing marketing, you gotta commit to it, I've been doing these shows, were over 700.

Now, just about daily, every once a while we'll miss a day. But for the most part, it's been daily and we've been doing it over two years now. And it's just go go go go go.

Well, almost two years or whatever, I don't even I've lost track of time you do the math.

So we're doing really good with it. I've really enjoyed it.

There's a whole bunch of things that you don't realize until after you've been going for a while. But it all comes from committing to it.

And I am not the I don't know about you, maybe you're the type of person, this is what you got to determine on your own, you got to determine whoever is going to be the one doing it, or the team that is doing it.

They have to you have got to have somebody on board, that's going to make sure it gets done. Because until it becomes a habit, it's going to take time to do that there's got to be someone on top of it that can make sure it gets done. If you don't have someone like that.

Then I'm going to talk about how you go about dealing with it. Because honestly, 90% of you out there are like me, you're not the type of person that does the same thing. Day after day after day after day, you got to switch it up, you got to try something new, you're you're impatient, you're tension, you've got an attention deficit and everything else.

Thoughts on when is the right time to implement your content marketing in your business and the importance of consistency.

https://www.youtube.com/watch?v=95PXNs0Jhbg

Transcription

Content Marketing Plan.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

This is a series on content marketing that we're doing. First we were talking about what content marketing is, if you don't know, and you need to start from the beginning, go watch that one, that was two days ago.

Yesterday, we did content marketing strategy, where we kind of looked at the overall marketing strategy. And that's really the first major steps you got to know you got to know kind of what content marketing is why you would want to even do it.

And then you'll want to sit down and really define your marketing overall, and see where the content marketing is going to go and what it's going to do and what the function is and who it's going to reach, okay. We talked about that yesterday.

Now let's talk about how we actually plan out the attack, how do we actually do that?

How do we know what the right answers are to all those questions and whether it makes sense or not?

There's two different ways you can handle this.

One, if you are really a mover, if you're a person that likes to implement things right away and just get things moving and make mistakes as quickly as possible, then do that, just do it, just jump in there and start implementing just start moving and seeing where things go.

Be okay with it flopping. be okay with it not doing what you expect it to do or wanted to do or what have you.

Number two, there's another way of handling that and that is if you're the type of person that wants to do this right?

As soon as possible. And don't want anything, any loose ends hanging out there on the internet, which is okay, I mean either way is fine.

It all depends on your comfort level. Now, if you're that type of person, that you want a little bit more assurance that you're going to do this in the right way you don't want your brand name or anything else getting out there that isn't fully thought out completely, then I'm going to suggest that you talk to somebody, find somebody that has done the type of content marketing that you're doing.

Or you could talk to a content marketing expert, someone that has some background that has worked with other people in doing content marketing, I can't give you someone right off the top my head that would be able to do that oh, other than me, okay.

You could talk to me and you're welcome to get ahold of me go to BrianJPombo.com and click on I want to grow my business. Let me know that that's specifically what we're talking about and we'll set up a time to be able to talk with each other now.

And there's also other contact forms on that site that you can, you could find to get a hold of me. So find a way to get in touch with me.

I'd love to be able to talk with you about your company's content marketing.

Now beyond that, that is the next step.

The next step is planning out implementation.

It's going through those first steps we talked about, and then setting up okay, how soon are we going to do this and how long are we doing it for?

There's a couple tips I want to throw out there right away.

One is that you're going to want to know that you're doing it long enough that ...

Day two of a series of shows all on Content Marketing.

https://www.youtube.com/watch?v=RQOcSe7QJqg

Transcription

Content Marketing Strategy.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Let's talk about content marketing strategy yesterday, I kind of gave you a preview of what we were going to be going over. Today I want to get dig right into the steps.

Let's say you have a business, you're the business owner, you're the executive, you're the person in charge and you're trying to figure out where to go with this content marketing thing.

We talked about the different types of content marketing, that's something you definitely want to have your head wrapped around to some extent.

But the next big thing is to really go over the top three, first steps.

And we've talked about this a lot here. I know, I discuss it with nearly every one of my clients, we end up having to go through these steps at some point, the first step is to determine your market.

First step, determine your market.

So you got to determine who you are trying to reach with your content. Who are you looking for people that already know who you are?

Are you looking for people that don't know who are you looking for?

Are you looking for your ideal clients?

Are you looking to just kind of spread yourself out there for everybody?

Who are you going after?

That's the main question, you got to determine right off the bat, who are you going after? And that should be pretty clear. If you don't have that cleared up, you've got to figure that out before you even start recording or sitting down and writing or what have you.

So find out who you're trying to reach with your content first, that's the first major part of content marketing. second major part of content marketing is the message. You got to know what you're telling them.

So you find out who you're talking to and then what are you telling them?

What are you wanting them to do after watching you listening to you reading your words?

Where What do you want them to do next, what's the purpose?

What's the main purpose, you've got to have that in mind, right?

You must know what you want them to do. If you don't have that fully defined. First, figure out who you're talking to, and then figure out what you're wanting him to do. And that's going to put a certain color on how you do your content, whether it's going to be mostly about that.

Or whether it's going to be mostly biographical or what have you. You got to figure out that first. So first is the who second is the what. And the third step is what we call media. In other words, where are you going to put it out?

See if you know who you're talking to, you know what you want them to do, Then where should be easy at that point.

You may have already had an idea of where before, but you got to make sure it matches up with those first two. Oftentimes, we jump the gun and we say I want to make YouTube videos, or I want to be on Facebook, it's like, okay, that's fine, but who are we talking to?

And what are we telling them to do, if you don't have those worked out first, a lot of times you you just want to be out there. And it's not, it's not the best solution, you're always going to be disappointed because you have an expectation in the back of your mind.