SUPERBASE 2026 TICKETS: https://shirtshowofficial.com/pages/superbase-2026

Printer turned digitaler, Brian Richards is here to provide perspective from the other side. And yes, *deep sigh* the machines have gotten even better. Topics of discussion include: education fails, Brian growing and selling his print shop in his 20s, moving away to work at Ryonet, leading sales and marketing for ROQ US, the depressing yet exciting reality of digital printing, the cultural disconnect between digital and traditional printing, footwear decoration, and scannable prints.