Bricks and Clicks

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

In the final episode of the year, Johnny and Lucas are joined by Lucas the producer to play What's in My Pantry.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

In this penultimate episode of Bricks and Clicks, Johnny and Colin break down Revenue Growth Management.

• What is Revenue Growth Management?
• How was it traditionally managed?
• What does it encompass?

Your hosts also break down by department how to be involved in Revenue Growth Management.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

The proud parent of a thriving gluten-free sourdough starter, Sadie launched her business on an impulse, and learned how to run it between the baking and the bike-delivery runs. She now leads a team of more than 20 employees. You can find Bread SRSLY loaves in grocery store fridges throughout California, and shipped to gluten-free eaters nationwide.

In this episode, Johnny and Sadie discuss

• Founding story and background of how Bread SRSLY came to be
• Building the team, and finding the best team members for your business
• Future plans for growth, expansion, and world domination

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green, more nutritious than kale, with anti-inflammatory benefits rivaling turmeric. Kuli Kuli’s superfood powders and snacks are sustainably sourced from African women and other small farmers around the world. Lisa began working on Kuli Kuli while serving in the Peace Corps and has grown it into a multi-million dollar social enterprise with products in over 11,000 stores. 

Prior to Kuli Kuli, Lisa served as the Communications Director at Mosaic and wrote political briefings for President Barack Obama!

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green, more nutritious than kale, with anti-inflammatory benefits rivaling turmeric. Kuli Kuli’s superfood powders and snacks are sustainably sourced from African women and other small farmers around the world. Lisa began working on Kuli Kuli while serving in the Peace Corps and has grown it into a multi-million dollar social enterprise with products in over 11,000 stores. 

Prior to Kuli Kuli, Lisa served as the Communications Director at Mosaic and wrote political briefings for President Barack Obama!

• Experience as an intern for Obama
• Founding and starting Kuli Kuli
• Challenges of playing in multiple categories (powders, snacks (gummies / bark),  drinks (tea / shots)

Stay tuned for part 2 as we had some technical difficulties with this episode.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Mary Tarczynski is Principal and Client Solutions Lead of Parabolic. She has has 25+ years of experience leading cross-functional teams to build equity and drive sales for CPG brands including Coca-Cola, Kraft, Clorox and Campbell’s. She left corporate marketing to spend four years in emerging ad tech; then in 2016 co-founded Parabolic, a shopper marketing agency offering “ideas with trajectory” – integrated strategies, concepts and activations to help established and emerging natural brands “sell in” and “sell through” at retail. Current clients include Traditional Medicinals Tea, Good Foods, Second Nature Snacks, the Plant Based Foods Association, and Weleda Skin Care. 

In this episode, they discuss.

• Shopper Marketing and how it has evolved over the years.
• Measuring return on ad-spend when allocating dollars and overall success.
• Best practices, including where to find data for shopper marketing.

The unsexy parts of the process may be the most important. Reviewing the trade spend you’ve spent on events with retailers may not always be the most exciting.

In this episode, Johnny and Colin are breaking down deductions from retailers, distributors, and making sure you’re not leaving trade spend unaccounted for, without spending your resources on tracking everything down.

• Trade event planning
• Deduction clearing
• Trade event Management 
• Monthly Accruing  

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Olvia Chen and Pauline Ang are best friends and moms who started Twrl Milk Tea during the pandemic needed to fulfil the need for going out to the boba shop.

In this episode Olivia joins us to discuss

• Share her brand story, and the importance of bringing products representative of Asian American heritage to more fridges and pantry's.
• Build an innovative and sustainable brand.
• Looking at the differences between coffee and tea consumption in the USA vs the world.
• Choosing to go plant based as a milk product that isn't loaded with sugar.
• Food service as a distribution strategy at companies like LinkedIn.

Connect with the co-founders Olivia and Pauline directly on LinkedIn and stay up-to-date with Twrl Milk Tea on Linkedin and Instagram.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Johnny and Colin are back! This episode was recorded live at Naturally Bay Area with Heather Cooper, Senior Vice President of Retail Sales at Oatly.

• How Heather got into CPG industry
• Processes of good sales teams
• Key learnings over time for young sales reps
• Questions from the audience

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

We're taking a few weeks off for a pat leave, so we're going the episode we've been putting off.

It's all about Oreos! From regional differences to their pricing and promotion strategy.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.