Bricks and Clicks

It's that time of the year -- when buyers are looking to run promotions on everything from ice cream to sunscreen.

It's a great time to run promotions like 2 for 6 to get a lift in sales, and more products in pantries.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Johnny, Colin, and Lucas share their experience raising capital, and why it's left a bad taste in their mouths.

We're looking for an expert to come on and help prove us wrong.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Josh Mohr posted this would you rather to Twitter. Johnny and Colin breakdown which one is better.

Velocity is units per store per week.

• $1M in Sales 2.3 units per store per week
• $650K in Sales 3.7 units per store per week

Link to the original post.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Johnny and Colin break down their approach to hiring, recruiting, and managing and we discuss why there aren't more graduates looking to work in consumer packaged goods.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Johnny and Colin chat with Chase Novelich, Director of Ecommerce at Bachans, a Japanese Hot Sauce that has quickly become a pantry favorite.

In this episode, they talk about.

Becoming the #1 BBQ Sauce on Amazon.

• History of the brand
• Becoming #1 on Amazon
• Triple digit growth on all channels 

From High Growth Ecommerce to Brick and Mortar Excellence

• Exceeding expectations in Target, WholeFoods, Costco etc.

Topic 3 Managing Ecommerce and Brick and Mortar Expectations.

• Challenges of DTC vs. Brick & Mortar keeping everyone happy.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Drew Marconi, founder of Intelligems, swings by to talk about pricing and how it impacts your bottom line. Your customers may be

• Most valuable growth levers to pull to drive sales without giving up too much profit.
• "Smart" pricing like the impact of free shipping, especially on smaller items.
• Ending things in 9 gives a significantly higher conversion rate (Regularly 10%).
• Discounts that increase the order value, buy more, save more.
• Guessing the price of Drew's favourite snacks

Johnny and Colin fly by themselves in this episode talking about sales velocity. In this episode they discuss:

• The importance of measuring units per store per week.
• When to use retailer dollars per store per week.
• Differences when calculating velocity at grocery stores, and other stores that sell groceries like Wal-Mart.
• Economical ways to impact velocity

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Josh Mohr cut his teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, he hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition. 

From there he moved onto a true startup as VP of Marketing for Revive Kombucha, bringing a rebrand to life which won "Best New Packaging of 2018 by BevNET" and following it up in year two by launching a game-changing shelf-stable innovation line called Revive Sparkling Kombucha (in cans) which won "Best New Product of 2019" by BevNET. 

For the past two years, Josh has worked at TCHO Chocolate in Berekeley, California where he’s led a rebrand and what has become a complete transformation with TCHO’s commitment to be 100% dairy free by 2023. TCHO’s new oat milk chocolate, Toffee Time, recently won the NEXTY Award for Best New Sweet Snack or Dessert at Expo West in 2022.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

What else is in our pantry? Johnny, Colin, and Lucas reach shoulder deep into their pantries to pull out 3 more stacks for discussion around pricing and promotion.

Check out thebrandpantry.com

• Oreos as a sweet, accidentally vegan treat that are always on sale.
• Wild Planet Canned Pink Salmon.
• Balzac's coffee.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

As the Omnium team builds out My Brand Pantry, Johnny, Colin, and Lucas all picked a product from their pantry and guess the price on DTC websites, Amazon, and grocery retailers.

The products from our pantry are:

• Bachans
• Newman's own popcorn
• Kewpie Mayo

We talk about food changes, and shrinkflation happening in Canada.