Building a bridge from where Agriculture is now to where the public and policy makers want it to go is advisable.  Even for the best of reasons ranchers are not able to just flip a switch to new prevailing expectations without suffering from unintended and under considered consequences. States like California that are out front with new initiatives make it especially difficult to be competitive with producers in states that aren't making such big moves.  Jack Hanson, Willow Creek Ranch, is a cow-calf rancher in Lassen County  has experienced the opportunities and recognizes the challenges that a bridge to the future might address.

Building a bridge from where Agriculture is now to where the public and policy makers want it to go is advisable. Even for the best of reasons ranchers are not able to just flip a switch to new prevailing expectations without suffering from unintended and under considered consequences. States like California that are out front with new initiatives make it especially difficult to be competitive with producers in states that aren't making such big moves. Jack Hanson, Willow Creek Ranch, is a cow-calf rancher in Lassen County has experienced the opportunities and recognizes the challenges that a bridge to the future might address.

Building a bridge from where Agriculture is now to where the public and policy makers want it to go is advisable.&nbsp; Even for the best of reasons ranchers are not able to just flip a switch to new prevailing expectations without suffering from unintended and under considered consequences. States like California that are out front with new initiatives make it especially difficult to be competitive with producers in states that aren't making such big moves.&nbsp; Jack Hanson, Willow Creek Ranch, is a cow-calf rancher in Lassen County&nbsp; has experienced the opportunities and recognizes the challenges that a bridge to the future might address.

Bridge Ag to the Future – Jack Hanson

Is it best that our food is Local and Organic or Big and Conventional? Our view is “Both, and..” We don’t come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran.  Although he was the first of his family to leave the grain and livestock farm after five generations farming in America,  he’s continually worked for and with farmers though-out America and around the world. From directly managing commodity boards and councils to presently building the strategic consultancy, Idea Farming Inc., the Farm to Table Talk podcast has been created to satisfy the curiosity of today’s engaged consumers.

Is it best that our food is Local and Organic or Big and Conventional? Our view is “Both, and..” We don’t come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran. Although he was the first of his family to leave the grain and livestock farm after five generations farming in America, he’s continually worked for and with farmers though-out America and around the world. From directly managing commodity boards and councils to presently building the strategic consultancy, Idea Farming Inc., the Farm to Table Talk podcast has been created to satisfy the curiosity of today’s engaged consumers.

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Bridge Ag to the Future – Jack Hanson

Bridge Ag to the Future – Jack Hanson

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