Luke from Bold Studios discusses the challenges he faced in the past year, including a legal dispute over his old brand name. He shares how he used this setback as an opportunity to rebrand and elevate his product. Luke’s vision for the new brand is to continue existing and grow in various aspects, such as introducing new colors, styles, sizes, and outreach. He expresses gratitude for the support of his loyal customers and fans throughout his journey. Luke talks about the recent launch of the Royale collection and upcoming release of the static collection. He also mentions his decision to model the products himself due to budget constraints and his focus on finding content creators who align with his brand’s aesthetic. The conversation concludes with a discussion about customer feedback and the importance of continuous improvement. Luke shares his personal journey with mental health and how it led him to create a line of confidence-boosting men’s underwear. He discusses the challenges he faced with antidepressants and therapy, and how he discovered the benefits of using a confidence ring. Luke explains his motivation for creating the rings and how he wants to help others on their own journeys. He also talks about the future plans for his brand and the lessons he has learned along the way.

Keywords

Bold Studios, rebranding, challenges, legal dispute, product launch, customer support, content creators, modeling, customer feedback, mental health, antidepressants, therapy, confidence ring, men’s underwear, confidence, journey, brand

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