Luke from Bulge, an Australian brand, joins the Brief Talk Podcast to discuss his journey. Luke's brand was born from a desire to bring exciting and affordable underwear options to Australia, inspired by the lack of variety in the market. Initially, the brand started with a friend who sourced fabric from a factory to create unique designs. Luke later took over the brand and rebranded it to focus on a more editorial, dark, and edgy aesthetic. Despite facing challenges, Luke persevered and relaunched the brand successfully, gaining positive feedback and popularity. The BB range, made from repurposed fabric, was a hit, as well as the Bold range, featuring briefs, trunks, jockstraps, and thongs made from soft, biodegradable micro modal fabric. Luke also serves as the model for the brand, initially due to budget constraints, but now plans to diversify and feature other models.

Luke discusses his experience in photography and self-timer techniques with UNB Tim. He explains how he used his background in photography to take pictures of himself for the brand's limited release of harnesses. Luke admits that constantly seeing photos of himself becomes tiring, and he's working on diversifying the brand's outreach and photoshoots. He aims to make "Bulge" a brand that appeals to various demographics and lifestyle scenarios. Luke emphasizes that he values comfort and style in his designs and wants to avoid gimmicks, creating a brand that stands out in the saturated men's underwear market in Australia. While he plans to venture into swimwear eventually, he wants to ensure it aligns with his brand's values of sustainability and uniqueness.

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TRANSCRIPT

UNB Tim:Hey everyone, welcome to another edition of the Brief Talk Podcast. It is Tim back with you. We have a really good show for you today. We have someone from Down Under who has their own brand, Luke from Bulge. Welcome.

Luke:Thank you. Thank you for having me.

UNB Tim:It's great to have you. I think Australia is like one of the new hot beds for underwear. So it's always good to get a new brand out of Australia. So that's awesome to see. Yay.

Luke:There

UNB Tim:And then

Luke:is

UNB Tim:we

Luke:actually.

UNB Tim:also have Mr. Patrick. Mr. Patrick, say hello.

Briefsbuff:Hey guys.

UNB Tim:There he is. But yeah, Australia is like the place for underwear and swimwear lately. Every time I turn around, a new amazing brand pops up and you're like, Who are they? Oh, I like what they're doing.

Luke:That is true.

UNB Tim:But I'm very happy for it. I wish we had more here, but such is life, I guess. So first off, Luke, tell everyone, if they're not familiar with your brand, tell them about Bulge and why you created it.

Luke:Yeah, sure. Well, it actually sort of started as just like an idea between me and a friend. Quite a number of years ago, we were both studying at university.