June 20, 2024

Brief Talk Podcast – Pond Copenhagen

41 minutes

Pond Copenhagen is a swimwear brand founded by Anna and Mikkel in Denmark. They saw a gap in the market for functional and aesthetically pleasing swimwear in Scandinavia. The brand focuses on swimwear for urban dipping and urban swimming, catering to the growing trend of swimming in the harbor and waterways of Copenhagen. They offer a range of styles, including the Pond1 essential model, which has a fit in between a razor brief and a square cut brief. The brand also emphasizes the importance of comfort and versatility, with features like side loops and cord stoppers. They offer a variety of colors, from classic black to bold reds and yellows, and draw inspiration from outdoor gear brands like North Face and Patagonia. Pond Copenhagen aims to break the taboo around wearing Speedos and encourage more guys to embrace swim briefs. They organize events like the DIP Club, where attendees are required to wear Speedos, to create a supportive and inclusive community. Tupand is a swimwear brand based in Copenhagen, Denmark. They focus on creating high-quality swim briefs for men and have received positive feedback on the fit of their swimwear. Inspired by the success of their swimwear, Tupand decided to expand into the underwear market. They have released a collection of briefs made from wood fiber fabric, which is sustainable and environmentally friendly. The brand aims to not only provide stylish swimwear and underwear but also to inspire people to embrace swim briefs and advocate for cleaner waterways.

Discount coupon 15% OFF total purchase: UNBXPOND

Keywords

Pond Copenhagen, swimwear brand, urban dipping, urban swimming, Scandinavian swimwear, functional swimwear, aesthetically pleasing swimwear, Copenhagen harbor, swim briefs, versatile swimwear, color options, breaking the taboo, DIP Club, Tupand, swimwear, underwear, fit, wood fiber fabric, sustainable, environmentally friendly, swim briefs, embrace, cleaner waterways

Takeaways

Pond Copenhagen is a swimwear brand founded in Denmark that focuses on swimwear for urban dipping and urban swimming.

The brand offers a range of styles, including the Pond1 essential model, which has a fit in between a razor brief and a square cut brief.

Pond Copenhagen emphasizes comfort and versatility, with features like side loops and cord stoppers.

They offer a variety of colors, from classic black to bold reds and yellows, and draw inspiration from outdoor gear brands like North Face and Patagonia.

The brand aims to break the taboo around wearing Speedos and organizes events like the DIP Club to create a supportive and inclusive community. Tupand started as a swimwear brand and expanded into the underwear market based on positive feedback on the fit of their swimwear.

Their underwear collection features classic cuts and is made from wood fiber fabric, which is sustainable and environmentally friendly.

Tupand aims to inspire people to embrace swim briefs and advocate for cleaner waterways.

The brand has a global presence, with a significant portion of their sales coming from the US.

Titles

Breaking the Taboo: Embracing Speedos

Swimwear for Urban Dipping and Urban Swimming Embracing Swim Briefs: Tupand’s Mission

From Swimwear to Underwear: Tupand’s Expansion

Sound Bites

“We thought, hey, why not make a swimwear brand for what we call urban dipping or urban swimming? We thought that was missing.”

“We were really keen to come up with a design for our Pond1 essential model or collection, which is our bestseller, to find a fit that was in between a razor brief and a more square cut brief.”

“We wanted to bring something that is more fashionable, even more comfortable wearing when swimming in the harbor, especially during wintertime.”

“We got so much feedback from our community around the fit of our swimwear.”

“We managed to solve some really nice wood fiber fabric, actually, a fabric made mainly from wood fibers, so quite sustainable and or at least environmentally friendly.”

“Our mission is to inspire people around the world to push for more swim opportunities and cleaner harbors, cleaner waterways.”

Find and Follow Pond

https://pondcph.com

https://www.instagram.com/pondcph

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