In response to Kerry Howley’s meticulous reporting on the deceptions of Andrew Huberman in New York Magazine, Huberstans around the world are braying that the man’s private life has nothing to do with his virtue as a science communicator.

Not so, we argue in this brief. Deception in one mirrors deception in the other, and there is no private life for the influencer who wants to influence your private life.

Beyond shilling for Athletic Greens and saying that sunscreen winds up in your brain, Huberman opines on relationships, sex, and addiction issues as if he is an expert—instead of (an alleged) hot mess.

Pseudoscience and pseudotherapy are parallel harms—both using manipulative jargon to convince consumers or women respectively that the influencer is well-researched and using best practices to be of service.

So we advise all Huberstans to view their hero… holistically.

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