BRAVE COMMERCE

Brigitte King from Colgate-Palmolive, maps out frameworks for strong leadership in the digital space


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Brigitte King, Global Chief Digital Officer at Colgate Palmolive, is an expert and pioneer in the digital space. Brigitte shares her advice for leading a team through a digital transformation, while respecting and appreciating the culture of your company. She describes how teams can work to embed curiosity into their organizations to encourage education and innovation around eCommerce, as well as what to look for when building a curious team. Brigitte also describes using data as a guiding late towards making the consumer journey the best it can be. 

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BRAVE COMMERCEBy Adweek

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