Datuk Abdul Rahim Mohd Zin, Managing Director of San Francisco Coffee Sdn Bhd and San Francisco Coffee (S) Pte Ltd, talks about the beginnings of this non-American, non-franchise brand, how he went from Bank Pembangunan CEO to San Fran coffee chief, and discusses the investment capital to obtain San Fran coffee from the owners.

He discusses the business model, the challenges, the value of the market, the typical customer profile, and talks about success measurability, performance ratios  and the importance of location, location, location.

He also talks about his USPs, his biggest rivals, market share, revenues, net profits, margins and funding.

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