In the face of changing customer demands and hybrid buying behaviors, the SMBs that are pivoting quickly and welcoming new technology are demonstrating higher adaptability and resilience than those SMBs who are slow to embrace change. In layman's words, the SMBs embracing change are maintaining and growing their customer base, while others need to catch up. The SMBs taking the digitalize to survive' mantra to heart are ahead of their colleagues and competitors. But what are these SMB digital leaders doing differently than the SMB digital followers? This episode discusses what SMBs need to do to maintain competitiveness and win new customers and market share.