I want to create content that brings in leads, not crickets - what am I missing?

Today Vince shines a spotlight on coaching client Brooklyn Lipke, a hormone specialist who’s generating 500+ organic leads with a single cookie recipe video - no ad spend required.

Brooklyn, who grew her business to $20K months in her early twenties, showcases how a fun, authentic voice combined with expert positioning can outperform high-production content. Vince dissects one of her standout posts to extract the exact framework that drives her content’s success.

You’ll learn why counterintuitive marketing, personal storytelling, and clear messaging to a niche audience are Brooklyn’s superpowers, and how you can model them for your brand.

Plus, Vince shares a five-part framework to assess your last few posts and level up your content creation game.

🎧 Listen now and start turning likes into leads!

In this episode:

0:00 Intro

1:06 Brooklyn hits $20K/months with organic content

1:46 Counterintuitive marketing

3:53 Importance of filming in comfortable spaces

4:36 Simple post, 500 leads

6:00 5 things that make this content work

9:26 How to audit your content this week

Mentioned:

Brooklyn's Post: https://www.instagram.com/p/DK2XM8YuGSa/

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