Positioning with April Dunford

Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech


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Today, I’m joined by Bruno Aziza, who has an incredible background in data and technology and is a dear friend of mine. He has held previous positions at Google, Oracle, Microsoft, and AtScale. He’s currently a Partner at CapitalG, which is Alphabet's independent growth fund.

In today’s episode, we cover:

  • The importance of starting with first principles. This means defining your set of beliefs, particular identity, and your core center of design for your product. 
  • Why you should be competing at the service level for your customers, not the feature level.
  • The biggest learning from Bruno’s time as the Head of Data & Analytics at Google Cloud.
  • How to approach confrontation in the workplace.

  • I’m very excited for you to listen. 

    And by the way, my book has officially launched! 

    You can order a copy of Sales Pitch by going to https://www.aprildunford.com/books 


    If You Want To Skip Ahead:

    (00:00) Meet my guest Bruno Aziza

    (01:50) Transitioning from a big company to a startup

    (06:59) Bruno’s big takeaways from his time at a successful startup

    (14:20) How Bruno applies the “center of design” concept to his thinking

    (21:00) Connecting with customer pain points

    (27:59) Lessons from leading Data & Analytics at Google Cloud

    (33:01) Handling workplace confrontation

    (35:24) Why being hyper-realistic is a great way to approach cross-functional meetings 

    (38:18) Bruno’s role at CapitalG


    Where To Find Bruno Aziza:

    LinkedIn: https://www.linkedin.com/in/brunoaziza

    CarCast: https://tinyurl.com/TheCarCast


    Where To Find April Dunford:

    Podcast Website: https://www.positioning.show/ 

    Personal Website: https://www.aprildunford.com/ 

    LinkedIn: https://www.linkedin.com/in/aprildunford/ 

    Instagram: https://www.instagram.com/aprildunford/ 

    Twitter: https://twitter.com/aprildunford


    Referenced:

    CapitalG: https://www.capitalg.com/ 

    AtScale: https://www.atscale.com/


    Production and marketing by https://penname.co/

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    Positioning with April DunfordBy April Dunford

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