BRX Pro Tips

BRX Pro Tip: Swag Transcript Stone Payton: And we are back with BRX Pro TIps. Stone Payton and Lee Kantor here with you. Lee, as I sit here in our new studio in my Business RadioX wind shirt facing the Business RadioX coffee mug, I want to talk about swag. Lee Kantor: Yeah, swag is [...]

BRX Pro Tip: Build Community, Find Your Allies Transcript Stone Payton: Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we talk a lot about building community around here. We've seen it happen. It's such a delight to watch a community blossom around the Business RadioX platform. But you're [...]

BRX Pro Tip: Use Your Calendar to Get Things Done Transcript Stone Payton: Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we all got a lot to do and we all enjoy doing it, at least, here in the Business RadioX family. But you're a big proponent of [...]

BRX Pro Tip: Ways to Leverage Your Interview Transcript Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we just finished this morning doing a handful of very fun, enlightening, inspiring, informative interviews from the guests' perspective. Let's go through some ways that they [...]

BRX Pro Tip: Delivering ROI Transcript Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let's talk a little bit about delivering ROI. Lee Kantor: [00:00:10] Yeah. Having the conversation about ROI is really what differentiates our platform from traditional media. Traditional media wants to duck the [...]

BRX Pro Tip: Hosting Mechanics – Share a Story Transcript Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here. Lee, let's talk about some hosting mechanics. Today, specifically, let's talk about having the guest share a story. Lee Kantor: [00:00:14] Yeah. This is something that I listen to [...]

BRX Pro Tip: How to Be a Good BRX Guest Transcript Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let's talk a little bit about how to fully leverage the opportunity, how to be a good Business RadioX guest. Lee Kantor: [00:00:13] Yeah, I think it's [...]

BRX Pro Tip: Minimum Viable Market Transcript Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, a lot to think about as you're getting a studio launched or as a client, if you're getting a show launched. One of the things that we like to [...]

BRX Pro Tip: Outcomes vs. Activity Transcript Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today's topic, outcomes versus activity. Lee Kantor: [00:00:10] Yeah. This is really a key point when you're doing any type of selling, especially consultative selling. You're not really selling the thing [...]

BRX Pro Tip: Testimonials Transcript Stone Payton: [00:00:02] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let's talk a little bit about capturing and sharing testimonials. Lee Kantor: [00:00:10] Yeah, something I learned when I was in college getting my degree in advertising is that what you say isn't [...]