Before The Bestseller

BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors


Listen Later

Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the book that has helped millions understand human behavior in a clearer and more practical way. Its global success led to an entire Surrounded by series, including Surrounded by Psychopaths, Surrounded by Bad Bosses, Surrounded by Setbacks, Surrounded by Narcissists, Surrounded by Energy Vampires, and Surrounded by Liars. With more than 12 million copies sold and translations in nearly seventy languages, Thomas has become one of the most recognized behavioral experts in the world. He delivers more than one hundred twenty talks each year, from TEDx stages to Fortune 500 companies and government organizations, helping leaders stop guessing and start truly understanding the people around them.

In this episode, Thomas shares the real backstory behind Surrounded by Idiots, including the long stretch of rejections that only strengthened his belief in the idea. He breaks down the four color personalities red, yellow, green, and blue and opens up a conversation about why people behave the way they do, what we often misread in each other, and how small shifts in awareness can change the way we communicate. He even gets into the surprising ways our own biases shape how we interpret the people around us, often without realizing it.

Tune in to a conversation that may change the way you read the people around you. You start to realize that what feels difficult is often just a different perspective, and watch your interactions begin to feel more grounded, clearer, and more intentional.

Learn more about Thomas Erikson on his website here: www.surroundedbyidiots.com

Check out the book, Surrounded By Idiots, here: https://a.co/d/4CCxMMQ



Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at [email protected]

...more
View all episodesView all episodes
Download on the App Store

Before The BestsellerBy Alex Strathdee

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

147 ratings


More shows like Before The Bestseller

View all
The Learning Leader Show With Ryan Hawk by Ryan Hawk

The Learning Leader Show With Ryan Hawk

1,322 Listeners

The Creative Penn Podcast For Writers by Joanna Penn

The Creative Penn Podcast For Writers

619 Listeners

Novel Marketing by Thomas Umstattd Jr.

Novel Marketing

326 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,453 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,494 Listeners

Don't Write That Book by Mike Michalowicz, AJ Harper

Don't Write That Book

35 Listeners

Ink and Impact for Christian Writers | How to Write a Book, Self-Publish, Christian Book, Book Marketing, Nonfiction Book by Dalene Bickel - Publisher, Book Coach, Ghostwriter

Ink and Impact for Christian Writers | How to Write a Book, Self-Publish, Christian Book, Book Marketing, Nonfiction Book

32 Listeners