Inside the White Van speaker scam with Craig Riley—how the pitch worked, why it “ran like a company,” and what “just straight cash” looked like day to day. We break down the extra-set script ($1,200 → $300), quotas (≈15 sets/week), and the hype tactics that sold boxes—plus the road-crew life (multiple vans, extended-stay hotels) and opening offices across Jacksonville, Salt Lake City, Scottsdale, and Houston. We also cover the “liquid-cooled/ferrofluid” talk, returns, and the permit move that kept heat down. From Craig’s new book: Sellin’ Out: True Stories From the White Van Speaker Scam.

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In this interview:

The exact parking-lot pitch and price drop ($1,200 → $300)

Quotas & bonuses: how it truly “ran like a company”

Cities, scaling offices, and road-trip operations

“Liquid-cooled / ferrofluid” claims—fact vs. fiction

How a generic door-to-door “electronics” permit diffused trouble

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