In this episode of Growth Notes, Frazier unpacks a powerful takeaway from his recent podcast with Brian Covey: stop chasing transactions and start building advocates.

It’s not just about closing the deal—it’s about creating clients who trust you, refer you, and stay with you for life.

Frazier breaks down the playbook:

• Over-communicate so clients never feel forgotten
• Follow up post-close when most disappear
• Solve problems before they become complaints
• Empower your clients so they feel like partners, not paychecks

Because yes, transactions keep the lights on—but advocates build your legacy.

Hit play and start creating a business people talk about long after the deal is done.

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