You've got brilliant ideas rattling around in your head. Your process works. Your approach gets results. But when someone asks what makes you different, you stumble through an explanation that sounds like everyone else's pitch. Here's the thing: the difference between "yeah, I do marketing" and becoming the go-to expert isn't just what you know—it's how you package it. Melanie Deziel has built her reputation helping speakers, coaches, and businesses transform messy expertise into frameworks people actually remember and share. In this conversation, she walks us through her IRON framework (yes, a framework for building frameworks) and explains why the businesses that stand out aren't necessarily doing different work—they're just organizing it better. If you've ever wondered why some concepts stick while others evaporate, you're going to want to hear this.

https://www.theagentsofchange.com/603

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