BUILD with Blake Bartlett

pDropbox is a poster child for product led growth - they successfully became the fastest SaaS business to reach $1B. Darius Contractor, Growth Engineering Lead, explains how they went about building virality into their product, the importance of visibility into key metrics and what the future of product led growth looks like. For even more content, make sure you subscribe to our newsletter at openviewpartners.com/newsletter./p

pLynn Tsoflias has held leadership roles across Sales and Customer Success at startups like Insightly to large tech companies including Microsoft and LinkedIn. In this episode of BUILD, she discusses her guiding principles to developing effective user onboarding to drive adoption. Learn the best way to structure your team to tackle onboarding and retention as your business expands. For even more content, make sure you subscribe to our newsletter at openviewpartners.com/newsletter./p

pUser activation is an important part of any growth function, but many startups fail to focus on this area. Shaun Clowes, former Head of Growth and Model at Atlassian and current Chief Product Officer at MetroMile, was tasked with building the growth function from the ground up for Atlassians Jira product. He discusses the primary activation metrics they used and how those metrics shifted as the business scaled. Learn how to define you own activation metrics and how to create an onboarding flow that will keep users coming back to your product in this episode of BUILD./p

pOur 2018 Expansion SaaS Benchmarks are live! This year we surveyed over 400 companies, ranging from pre-revenue to $50M+ ARR with 40% of respondents coming from outside the US. Our massive data set gives you insights into trends around how fast startups are growing, the emergence of SaaS companies all around the world and the progress on hiring diverse candidates./p pFollow along at www.saasbenchmarks.com./p

pSteli Efti, serial entrepreneur and current CEO of Close, is no stranger to success. But in 2017, when his company focused all departments on understanding their customers better, they quickly realized theyd approach the problem from the wrong angle. Doing so derailed their product roadmap, led to lots of unhappy customers and increased churn. When they shifted focus, Close got their business back on track. Learn from Close on when saying no to your customers might just be the right move. For more content like this, be sure to subscribe to our newsletter at openviewpartners.com/newsletter./p

pSingleGrains CEO, Eric Siu, is no stranger to the term growth hacking. His performance marketing agency has helped scale high growth companies like UBER and Amazon. In this episode of BUILD find out how a product first mentality impacts growth marketing and how to increase brand awareness while staying cost efficient./p pFor even more content, be sure to subscribe to our newsletter at openviewpartners.com/newsletter./p

pKieran Flanagan, HubSpots VP of Marketing, is no stranger to driving growth through product. In this episode of BUILD, hear how and why the business transitioned from filling a funnel with marketing qualified leads (MQLs) to product qualified leads (PQLs) and how that change positively impacted the billion dollar company./p

pWhat the heck is product led growth? We sit down with OpenView Founder Managing Partner Scott Maxwell to find out. In this first episode of BUILD Season 3, we define product led growth and find out what makes a PLG company unique. Scott also discusses the metrics investors look for in product led growth companies and the future of this go-to-market approach./p

pAs Season 2 comes to a close, its only natural to examine the exit landscape. OpenViews VP of Corporate Development, John McCullough, discusses the current exit landscape and the importance of creating relationships with strategic buyers well before a deal is done. Then Darren Abrahamson, Managing Director at Bain Capital, talks through the merits of private equity as an exit option and how a CEO can choose between several buyout offers./p

pSaaS pricing, every business thinks about it, but the majority rarely act. In this episode of BUILD, hear from Patrick Campbell, Co-founder CEO of ProfitWell, on the importance of pricing, the impact of freemium, and the metric you should use to drive value for your customers. Plus, Deputy COO, Craig Harris, weighs in on his business’ go-to-market model and how it impacted the companys big pricing initiative./p