Build with Maggie Crowley

In this episode, Maggie shares a quick story and an update on the podcast.

Connect with Maggie on Twitter at @maggiecrowley.

Contrary to popular belief, product marketing is not just about making decks. In this episode, Maggie sits down with Drift's Director of Product Marketing, Aurelia Solomon. Together, they talk through the ins and outs of a product marketing role, why storytelling is crucial to success, and how to build, and manage, a strong PM to PMM relationship.

Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie and Aurelia on Twitter @maggiecrowley and @Aurelia90716528

In 2019, one of the most common questions Maggie got from her listeners was, "What's a one-pager?" So, she sat down with former Drift product manager, Daphne Funston, to answer the question.

Since then, Drift has grown and scaled so much that the product team has actually had to evolve the template, which is why Maggie will be releasing a new episode all about V2 of the one-pager in upcoming weeks.

But for now, we wanted to remind you of the basics, and the strategies that have proven to work for earlier-stage companies.

Be sure to hit the subscribe, so you don't miss part 2!

Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends. You can also connect with Maggie and Daphne on Twitter at @maggiecrowley, @daphnegrayson, and @DriftPodcasts

There’s a lot of advice around how to effectively build products, but how do you actually put that advice into practice? Ben Foster has first hand experience. Serving as an advisor, then writing the book, Build What Matters, which is all about building products focused around customer-centered product visions, and now holding the position of chief product officer at Whoop, Ben has had to learn how to take his own advice and turn it into action.

In this episode he and Maggie define what a product vision is, clarify how it's different from a strategy, discuss ownership vs. autonomy, and the realities Ben has faced since implementing his own advice at Whoop.

Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie and Ben on Twitter at @maggiecrowleyand @fosterinnovates

There are a lot of stories out there on how founders built their first product but not many examples of founders sharing those stories as they're happening. In today's episode, Maggie talks with David Flinner, co-founder and Head of Product at Levels, about how they're building their first product. From building in public, to just how scrappy a first version can be, to what it takes to make the jump from early adopters to the early majority, this episode is a deep dive into what it can look like to build a new product from the ground up.

Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

Prioritization is one of the hardest things that a PM has to do. Whether it's balancing inputs from a million stakeholders, figuring out how to hedge a series of bets, or making sure there's time to tackle that debt that you know you've got to deal with, it's never as simple to prioritize work as it seems. So in today's episode, Maggie talks with Srinivas Krishnamurti, SVP of Product at Productboard, about why prioritization is so hard, how he approaches it on his team, and what tips, tricks, and questions he asks to help teams prioritize more effectively. If you've ever stared down a list of things and tried to figure out what to do and what to throw out, this episode is for you.

Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

What is a chief of staff, why is the role so popular, and is it a better launchpad for a career in tech than product management? In today's episode, Maggie talks with Drift's own Chief of Staff, Terrance Rogers, about the role, the chief of staff career path, common myths, and why it's gaining in popularity. Thinking about whether to go into product or take a chief of staff role? This episode is for you.

Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter @maggiecrowley

As a product manager or product leader you have to be able to see a future in which your team has solved problems for users, because only once you’ve seen that future can you work backwards to figure out how to get there. Then, you have to be able to motivate your team and get them to buy into that vision for the future. To do that you’re going to need creative energy and a somewhat relentless but realistic optimism. Unfortunately, keeping that optimism going, especially coming off of the year that we’ve all had, can be tough. So in today's episode, Maggie shares a short rundown of the tricks she uses to stay motivated and fight product burnout.

Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter @maggiecrowley

An ongoing debate in product is whether or how much to pay attention to the competition, which gets even more tricky when the space that you're building in is extremely crowded. In this episode, Maggie talks with Nash Ahmed, Founder and CEO of Undock, about what it's like to build a company in a space as crowded as calendaring. Nash shares the role of brand, how to go up against the biggest incumbents, and why having a strong point of view is the real key.

Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends. You can also connect with Maggie on Twitter @maggiecrowley