Builder Funnel Radio

Lead generation is evolving quickly as AI changes how people search and interact online and remodelers and custom builders need to adapt. With SEO shifting toward hyper-local strategies and Google Ads requiring more precision, success now depends on dialing in the right mix of targeting, content, and tracking. Paid ads, warm audience retargeting, email marketing, and video-first social content are all playing critical roles in staying visible and building trust. The landscape may be more complex, but with the right approach, it's also full of opportunity.

Growth is messy, painful, and often far less glamorous than it looks from the outside—and this episode dives headfirst into the uncomfortable truths that come with scaling a small business. From letting go of great team members who can’t grow with the company, to rebuilding systems mid-flight, to the loneliness and weight of leadership, this is an honest look at the emotional and strategic challenges that come with ambition. You’ll also hear reflections on choosing profitability, outgrowing past strategies, and navigating the “messy middle” of change—all with the goal of building something stronger on the other side.

Would ChatGPT recommend your remodeling company if a homeowner asked it who the best remodeler in your city is?

AI tools like ChatGPT, Gemini, and Perplexity are quickly becoming the new way homeowners search, and most remodelers are invisible to them. In this episode, we break down how to fix that.

You’ll get a clear, actionable guide to training AI tools to recognize and recommend your business. We’ll cover what LLMs (Large Language Models) actually look for, how to structure your content and site, and why things like schema markup and FAQ formatting matter more than ever.

If you’re still relying only on traditional SEO, you’re already behind. This episode will help you catch up and get ahead.

What You’ll Learn:

Why LLM Optimization is the new SEO

The signals AI tools use to rank and recommend remodelers

A 6-step checklist to boost your AI visibility

How to test your business in ChatGPT—and what to do if you don’t show up

Bonus power plays to win in Google’s AI Overviews and beyond

Visibility is shifting. This episode gives you the roadmap to stay discoverable and dominate in the AI-powered search era.

Most companies either aren’t tracking ROI at all or are looking at the wrong numbers, leading to confusion and wasted spend. This episode offers a clear formula for understanding what your marketing is actually returning, how to spot what's working, and how to scale with confidence. With real-world examples and a long-term mindset, it’s a guide to making smarter marketing decisions that lead to measurable business growth. Listen now!

Scaling to $10 million and beyond takes more than ambition—it requires a serious investment in marketing. Top remodeling companies spend 8–10% of revenue to drive growth, not after they get big, but to get big. This episode explores key mindset shifts, why marketing is a growth engine—not a cost—and how to align your sales and marketing strategy for long-term success.

If your sales feel like a rollercoaster—one great month followed by two slow ones—you’re not alone. In this episode, Spencer dives into why so many remodelers face this kind of unpredictability and how to fix it. Spoiler: it starts with volume, not just better leads. Tune in to learn how to smooth out your revenue and build a more stable, scalable business.

Listen now to start gaining control over your pipeline.

Why are remodeling and custom home leads so expensive right now? In this episode, Spencer breaks down the top 3 reasons: more competition, cautious consumers, and evolving ad platforms.

You'll learn why traditional strategies aren’t working as well—and what you can do instead. From hyper-targeted campaigns to smarter nurturing, this episode offers practical tips to lower lead costs and improve ROI in today’s market.

Ever wonder if your marketing efforts today will pay off years down the road? In this episode, Spencer reveals the real power of long-term marketing, sharing how leads from as far back as 2015 are just now becoming customers. Learn how to build a sustainable system that captures and nurtures leads for the long haul—listen now!

What’s the fastest way to fill your pipeline when the phone stops ringing? Spencer breaks down the paid ads playbook, shares a simple email you can send today, and explains why your word-of-mouth close rate won’t cut it anymore.

Leads feeling a little sluggish lately? You're not alone. In this episode, we dig into what might be going on and how to respond when the phones get quiet. Whether it's the economy or something else, there's always a next move. Listen now!