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In episode 156, Garrett sits down with Nick Friedman, co-founder of College Hunks Hauling Junk & Moving, to unpack how a summer side hustle became a national franchise. Nick explains the early “work on the business, not in it” shift inspired by The E-Myth, why franchising was far harder than the passive-income myth, and how they survived launching during the 2008 downturn.
He revisits their Shark Tank season-one appearance, shares his Four F’s framework for evaluating any franchise, and talks brand, culture, and service as advantages you can scale. Nick also highlights “Hunks vs. the Hurricanes,” a short film on their Tampa cleanup efforts, and offers actionable advice for founders on focus, systems, and leadership.
By Garrett Greco4.6
3434 ratings
In episode 156, Garrett sits down with Nick Friedman, co-founder of College Hunks Hauling Junk & Moving, to unpack how a summer side hustle became a national franchise. Nick explains the early “work on the business, not in it” shift inspired by The E-Myth, why franchising was far harder than the passive-income myth, and how they survived launching during the 2008 downturn.
He revisits their Shark Tank season-one appearance, shares his Four F’s framework for evaluating any franchise, and talks brand, culture, and service as advantages you can scale. Nick also highlights “Hunks vs. the Hurricanes,” a short film on their Tampa cleanup efforts, and offers actionable advice for founders on focus, systems, and leadership.

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