Run the Numbers

Building a Billion-Dollar Pipeline: A Deep Dive into Rubrik’s Sales Strategy with Samarth Mital


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Samarth Mital, Senior Director of Global Sales Strategy, Planning & Analytics, Renewals & Sales Development at Rubrik joins CJ for this episode to talk all things pipeline, territory creation, commission plans, and renewals. Samarth joined the company when it was doing 70 million in ARR. Rubrik is now doing $1 billion and recently went public. He sheds light on his role at Rubrik in fostering this growth, the teams under his purview, and the cadence of the recurring meetings they have for forecasting. He discusses the value of an “accountability forum”, the best practices for inspecting pipeline, how to set up sales reps for success, and the art and science of territory design. He explains why territories get smaller as you add more products. He also delves into the characteristics of a good comp plan and how he deals with reps who feel their quota’s too high, before breaking down what a healthy renewals function looks like.

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NetSuite provides financial software for all your business needs. More than 40,000 companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅, head to NetSuite https://netsuite.com/metrics and get the CFO’s Guide to AI and Machine Learning.

Operators Guild is where the best CEOs, CFOs, VPs of finance, and BizOps leaders in the business connect, network, and grow together. Built by operators for operators, this members-only community is home to more than 1000 of the most elite high-growth operators in the world. Experience connection and knowledge share with professionals who understand you like no one else does. Learn more and apply at operators-guild.com.

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Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

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TIMESTAMPS:

(00:00) Preview and Intro

(01:33) Sponsor – NetSuite | Operators Guild

(04:48) Samarth’s Role at Rubrik

(06:26) The Cadence of Recurring Meetings

(08:59) Getting Down to the Tactical Level of Which Deals Matter

(13:39) The Value of an “Accountability Forum”

(16:52) Sponsor – Maxio | RemoFirst | Mercury

(20:14) The Roles of Tension and Friction in Samarth’s Work

(22:02) Best Practices for Inspecting Pipeline

(27:22) Setting Sales Reps Up for Success

(33:51) The Art and Science of Territory Design

(36:23) Preventing Reps from Horse-Trading Accounts

(37:54) Not Leaving Opportunities Untapped When a Rep Leaves a Territory

(38:41) Why Territories Get Smaller as You Add More Products

(44:03) The Characteristics of a Good Comp Plan

(46:32) Dealing with Reps Who Feel Their Quotas Are Too High

(49:30) What a Healthy Renewals Function Looks Like



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com
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Run the NumbersBy CJ Gustafson

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