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Today's guest is Jeff Bartsch who is a visionary storyteller and communication strategist at Story Greenlight. He has over 20 years of experience in the entertainment industry and online business. Jeff has also been a guest on my podcast before, talking about storytelling and making a living out of storytelling.

In our conversation today, we discuss the craft of storytelling from a strategic perspective. "Strategic" storytelling can change our human interactions in our daily lives. Storytelling is what really governs all human interactions whether you're starting a business, looking for a job, writing outreach emails, or even selling a product or service. We dissect what makes a story bad, and what makes it so powerful that it builds bonds between people. Jeff also shares candidly how understanding the psychology of storytelling revived his business from failure.

No doubt that my conversation with Jeff will unravel the strategies you can use to reinvent the way you interact with people, no matter where you are in your career.

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Here's What You'll Learn:

• What creativity really means and why understanding it can change your own creativity
• Why a comment Jeff got as a kid changed the way he thought about creativity
• How understanding your technical skills can take your creativity to the next level
• What does Jeff mean by the 'thing underneath the thing' in your story
• The four elements of a story definition and how it governs all human interactions
• The difference between tactical storytelling and strategic storytelling
• How bonds are formed between the storyteller and the audience
• How to construct your own story and apply it in your human interactions
• Jeff's business that (almost) tanked and how understanding storytelling revived it

Useful Resources Mentioned:

The Art of Asking: How I Learned to Stop Worrying and Let People Help by Palmer, Amanda, Brown, Brené

A Million Miles in a Thousand Years: How I Learned to Live a Better Story by Donald Miller

Quote by Steve Jobs: “Creativity is just connecting things. When you ...”

Using the Hero’s Journey to Write Better Stories (and Live a Better Life) | with Chris Vogler

The Science of Storytelling, Why We Need Stories, and How to Rewrite Our Own | with Will Storr

Leveling Up Your Ability to Tell More Engaging Stories using EditMentor | with Misha Tenenbaum

Mastering the “Chess Mindset” to Achieve Any Difficult Goal (and Get Really Good at Failing Along the Way) | with Misha Tenenbaum

Peter McKinnon - YouTube

Story Greenlight

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The Link Between Telling Your Story & Identifying Your Purpose (And How to Do Both) | with Dan Davis

How to Rewrite Your Own Story | with Dr. Steven Isaacman

Building An Oscar-Winning Career…Without Sacrificing Your Values | with Paul Rogers

Redefining Your Career Path in a Post Generational Society | with Mauro Guillén

How to Future-Proof Your Creative Career, Avoid Burnout, and Build a Life Bigger Than Your Résumé | with Christina Wallace

Why Providing Value & Supporting Your Community is Essential | with Shiran Carolyn Amir, ACE

Is Artificial Intelligence Coming for Your Job? Maybe…and Here’s How to Prepare | with Michael Kammes

What Creativity Is, How It Works, and the Laws to Learning It | with Joey Cofone

All Quiet On the Western Front Writer/Producer Lesley Paterson On Unleashing Your True Creative (and Athletic) Potential

Guest Bio:

Jeff Bartsch

Jeff Bartsch is a visionary storyteller and communication strategist at Story Greenlight. With over 20 years of experience in the entertainment industry and online business, Jeff has helped shape content for clients including ABC, NBC, Universal, Disney, Apple, and many others. Jeff’s commentary has been featured in major publications including Time Magazine, USA Today, and the Associated Press. Through Story Greenlight, Jeff and his team empower business experts and leaders to tell their stories, serve more clients, and expand their impact in the world. He believes that the power of story is within reach of everyone, and that human connection is everything.

Show Credits:

This episode was edited by Curtis Fritsch, and the show notes were prepared by Debby Germino and published by Glen McNiel.

The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).

Support this podcast at — https://redcircle.com/zackarnold/exclusive-content