On today's episode of the Small Business School, I reflect on my own past experience of investing time and money into launching a course and one of the most costly business lessons I learned in my early entrepreneurship days. We’re keeping it real today, whether you're a service provider or a product-based business owner, this one's for you!

Topics Covered:

• How the course landscape has changed, and why launching a course is a different skill set from running your current business.
• Right-sizing your investment, prepare to learn through trial and error. Your first attempt might not be perfect, and that’s okay.
• Before selling a course, focus on creating a strong, engaged community that values what you offer.
• Show up in small groups, make connections, and genuinely care about people’s businesses to grow your network.
• Ensure your course truly meets a need and provides value for people.

Take your time to launch, build your community, and when you’re ready, your course will have a solid foundation to succeed!

If you found value in this episode, share it with a friend or someone you met at a networking event. Let's build stronger businesses together!

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!