Startup Dad

Building a company and family, the responsibility cloak, mistakes and setting irrevocable guidelines | Nick Soman (father of 2, Decent, Gusto, Amazon)


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Nick Soman is the founder and CEO of Decent, a healthcare company that helps small businesses band together to get more affordable health insurance for their employees. Prior to that he led growth for Gusto, was a product manager on the Kindle at Amazon, and started a company that he sold to Napster! In this episode we discuss:


  • How Nick's parents influenced his own parenting

  • The challenging early times as a Dad and startup leader

  • Discoveries he's had as a Dad

  • The importance of partnership in your marriage and how to navigate conflict

  • His "irrevocable guidelines" around family

  • Silicon Valley hustle culture and incompatibility with family life

  • Bringing his own values into his company

  • Many mistakes he's made as a father and what they've taught him



Where to find Nick Soman:


- Twitter: https://twitter.com/nicksoman


- LinkedIn: https://www.linkedin.com/in/nicksoman/


 


Where to find Adam:


- Newsletter: https://www.fishmanafnewsletter.com


- LinkedIn: https://www.linkedin.com/in/adamjfishman/


- Twitter: https://twitter.com/fishmanaf



In this episode, we cover:


[1:50] Introductions


[2:36] Nick and Decent Health


[4:28] Nick’s background


[7:08] His Parents


[8:58] Family life and Starting a family


[12:27] Challenging early times as a Dad


[16:00] Responsibility cape/choice vs. obligation


[17:12] Masculine energy/Nature vs. Nurture


[20:44] Dad discoveries/Do as I say, not as I do.


[24:41] Dissonance between partners


[25:32] Importance of partnership/conflict


[28:00] Marriage advice


[30:22] How do you and your wife recharge?


[32:46] “Irrevocable guidelines” around my family


[33:27] Silicon Valley “hustle culture”


[34:19] A trap he fell into/a walkabout


[37:44] Bringing values into his company


[40:46] Mistake he’s made as a father


[44:28] Rapid fire round



Links we reference:


Rivian
https://rivian.com/


 


“Hold Me Tight,” Dr. Sue Johnson 
https://www.amazon.com/Hold-Me-Tight-Conversations-Lifetime/dp/B084G9QFZY/ref=sr_1_2?crid=194BNQXYUKRWA&keywords=hold+me+tight+sue+johnson&qid=1680733560&sprefix=hold+me+tight+sue+%2Caps%2C107&sr=8-2


 


Nick's company, Decent
https://www.decent.com/



Andy Johns - How to Know When to Stop
https://www.lennysnewsletter.com/p/how-to-know-when-to-stop



Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/


Episode art designed by Matt Sutherland at https://www.mspnw.com/


 



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupdadpod.substack.com
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