Episode web page: https://bit.ly/3S1wxq4

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In this episode of Insights Unlocked, we sit down with Jessica Schultz, senior manager of experience research at BECU, to explore how one of the largest credit unions in the U.S. built a member research panel that delivers powerful insights—quickly and securely.

Jessica shares her unique career journey from front-line teller to UX research leader and walks us through the end-to-end process of launching BECU’s custom member panel. She breaks down the strategic decisions behind the panel’s creation, including navigating legal and security requirements, coordinating with marketing teams, and aligning with product and design stakeholders.

We also dive into:

The pivotal moment that led Jessica to pursue UX research

Why BECU chose to create its own panel over traditional recruiting methods

Lessons learned in onboarding and coaching panel participants

How the panel supports a culture of member obsession at BECU

Tips for keeping participants engaged—and studies filled fast

Key metrics used to evaluate panel success

Jessica also offers advice for other organizations thinking about building their own custom panels, from setting realistic expectations to creating inclusive and positive participant experiences.

Resources & Links:

Connect with Jessica Schultz on LinkedIn (https://www.linkedin.com/in/jessica-schultz-05187a48/)

BECU (https://www.becu.org/)

Connect with Becky Wright on LinkedIn (https://www.linkedin.com/in/becky-w-795b29124/)

Learn more about Insights Unlocked: https://www.usertesting.com/podcast