I interview Matthew Emery aka "The Games Consultant" about what it means to build a F2P liveops "Playbook."  

Listen to this Q&A between me and Matt!  

SUBSCRIBE TO GAMEMAKERS: 

- Apple Podcast: https://apple.co/34hfOtv

- Spotify Podcast: https://spoti.fi/3Cpyq7i

- Newsletter: https://gamemakers.substack.com/

- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 

OUTLINE: 

0:00 Intro 

1:01 Matt's 19-Year Background & Current Business 

2:24 High-Level Framework for Thinking About LiveOps: How to Survive?

12:57 Coming Up With Improvement Initiatives 

15:39 How to Gauge Initiative Impact Through Multi-Variate/Split Testing? Stat-sig or Not? 

19:00 New Game Dev vs. Live Operated Games 

21:50 What Should a Live-ops "Playbook" Include? 

27:12 Biggest Mistakes & Learnings from Matt's Experience 

30:10 Recommendations on Critical Best Practices / High ROI Areas 

33:48 Why Aggressiveness is Critical in Multivariate Testing? 

37:38 Final Recommendations - Need to Understand UA, Why CPI Goes Up?  

👇 EPISODE LINKS:  

- Matt Emery: https://www.linkedin.com/in/matthewemery/

- IAP Merchandising Playbook #1| Special Offers that Sizzle: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-1-special-offers-matthew/

- IAP Merchandising Playbook #2| Visual Hierarchy: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-2-visual-hierarchy-matthew/

- IAP Merchandising Playbook #3| MVP Store Design: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-3-mvp-store-design-matthew/?trackingId=vtcxmGEzQWK04H3PDuD2lw%3D%3D 

😃 —CONNECT WITH ME! —  

• MY INSTAGRAM → @jokim1 

• TWITTER      → @jokim1 

• LINKEDIN      → https://www.linkedin.com/in/jokim/