We review a new puzzle game from Vietnam, Goods Puzzle: Sort Challenge, discussing its gameplay mechanics, design, monetization strategies, and user engagement.

We explore the challenges players face, the game's level structure, and how it compares to other titles in the genre. The conversation also delves into the game's ad revenue potential and future market trends, concluding with ratings and overall impressions.

Get our MERCH NOW: 25gamers.com/shop

--------------------------------------

PVX Partners offers non-dilutive funding for game developers.

Go to: https://pvxpartners.com/

They can help you access the most effective form of growth capital once you have the metrics to back it.

- Scale fast

- Keep your shares

- Drawdown only as needed

- Have PvX take downside risk alongside you

+ Work with a team entirely made up of ex-gaming operators and investors

---------------------------------------

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/hZ3EfncFR3Q

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to the Game Review

04:18 Gameplay Mechanics and Challenges

07:24 Game Design and Level Structure

10:19 Reward Systems and Monetization

13:21 Final Thoughts and Insights

16:20 The Rise of Casual Gaming Mechanics

19:23 Understanding Shallow Economies in Casual Games

22:23 The Evolution of Game Features and Events

25:19 Ad Revenue Strategies in Puzzle Games

28:14 Balancing Gameplay and New Features

31:21 Revenue Insights and Future Projections

34:53 Scaling and Profitability Insights

36:17 Funding and User Acquisition Strategies

37:10 Organic vs Paid Growth Dynamics

38:20 Creative Strategies in User Acquisition

40:48 Market Trends and User Engagement

42:32 Advertising Channels and Budget Allocation

45:02 Performance Metrics and Retention Strategies

50:41 Game Evaluation and Future Recommendations

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

The game presents significant challenges that require strategic thinking.

Monetization through ads is a key revenue driver for the game.

User engagement is crucial, with a focus on retention strategies.

The game design includes innovative level structures that enhance gameplay.

Comparative analysis shows the game is competitive within its genre.

Future growth potential is promising based on current trends.

The hosts emphasize the importance of balancing gameplay and monetization.

Ad revenue estimates suggest a strong financial performance.

The game has a unique appeal that resonates with casual gamers.

Overall ratings reflect a positive reception of the game's mechanics.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Ever wondered why some games blow up while others fade into obscurity? We dive headfirst into the surprisingly complex world of Solitaire games—yes, Solitaire! Especiall, Candy Crush Solitaire! We unpack how this classic genre has evolved from your grandma’s desktop time-killer to a booming corner of the gaming industry, fueled by IP powerhouses like Candy Crush Solitaire.

Oh, and we’re not holding back on the Candy Crush of it all. We swing between hype and skepticism about its latest spin-off, asking: Can a titanic IP guarantee success, or is the market too unpredictable? This episode’s got hot takes, cold truths, and enough Solitaire trivia to impress your group chat.

Get our MERCH NOW: 25gamers.com/shop

--------------------------------------

PVX Partners offers non-dilutive funding for game developers.

Go to: https://pvxpartners.com/

They can help you access the most effective form of growth capital once you have the metrics to back it.

- Scale fast

- Keep your shares

- Drawdown only as needed

- Have PvX take downside risk alongside you

+ Work with a team entirely made up of ex-gaming operators and investors

---------------------------------------

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/uKTs4zqksY8

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Solitaire and Personal Updates

03:14 Metrics and Predictions in the Gaming Industry

07:10 The Evolution of Solitaire Games

13:10 New Entrants in the Solitaire Market

19:11 Challenges and Opportunities in Game Development

21:10 Review of Candy Crush Solitaire

24:43 Brand Recognition and Game Mechanics

26:04 Gameplay Dynamics and Strategic Depth

29:43 Balancing Complexity and User Experience

31:09 Monetization Strategies and Game Economics

33:12 Advertising and Revenue Generation

35:52 Event Rotation and Player Engagement

41:54 Future Prospects and Market Competition

44:58 Cultural Differences in Gaming

45:47 Market Challenges and Pessimism

47:03 User Acquisition Strategies

48:47 The Role of Playable Ads

50:00 Nostalgia in Game Marketing

51:33 User-Generated Content and Its Impact

53:42 Revenue Insights and Market Analysis

57:41 Future Predictions for Solitaire Games

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

The gaming industry is witnessing a battlefield of Solitaire games.

Gameplay mechanics can create strategic depth in Solitaire games.

The evolution of Solitaire games reflects changing player preferences.

The future of Solitaire games may involve more aggressive monetization tactics.

Pessimism about game launches can stem from high expectations and market competition.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Our "monthly" live AMA is live. Check it out, and next time, ask questions in real time!

Secret quest: Jesse Lempiäinenhttps://www.linkedin.com/in/jesselempiainen/

https://geeklab.app/

In this conversation, we discuss various aspects of mobile game development, focusing on App Store Optimization (ASO), user acquisition strategies, and monetization techniques. They explore the integration of AI in ASO, the importance of creative-level frameworks for iOS, and the nuances of soft launching games.

The discussion also covers attribution challenges, effective testing methods for game ideas, and strategies for segmenting users based on monetization models. In this conversation, the speakers delve into various aspects of user acquisition, advertising strategies, and the challenges posed by privacy regulations. They discuss innovative ad strategies, technical capabilities in user acquisition, and the impact of Apple and Google policies on the advertising landscape. The conversation also touches on the rise of alternative app stores, navigating app store rejections, and effective marketing strategies for Steam games. Additionally, they explore the intricacies of ECPM and user segmentation, emphasizing the importance of diversifying user acquisition channels.

Chapters

00:00 Introduction and Welcome

02:00 ASO and AI Integration

04:59 iOS Framework and User Acquisition

07:57 Soft Launch Strategies

12:00 Attribution and Campaign Insights

16:50 Testing Game Ideas and User Segmentation

22:02 Monetization Strategies in Hybrid Games

28:23 Innovative Ad Strategies and Market Trends

29:14 Technical Capabilities in User Acquisition

30:36 Challenges in Tracking and Privacy Regulations

32:12 The Impact of Apple and Google Policies

34:16 The Future of Advertising on iOS

38:14 The Rise of Alternative App Stores

40:41 Navigating App Store Rejections

43:25 Marketing Strategies for Steam Games

47:16 Understanding ECPM and User Segmentation

53:19 Diversifying User Acquisition Channels

Takeaways

ASO requires a unique skill set and personality.

AI is increasingly taking over tasks in ASO.

Creative-level frameworks are essential for iOS user acquisition.

Soft launching can be done effectively through beta testing.

Attribution is becoming more complex with new updates.

Testing game ideas is crucial for understanding user preferences.

Segmentation based on user acquisition sources can enhance monetization.

Hybrid games can benefit from both ad and IAP revenue strategies.

Using landing pages for testing can provide valuable insights.

AI can expedite the testing process for game ideas. Innovative ad strategies can significantly improve CTR.

Technical capabilities are evolving but not fully utilized yet.

Privacy regulations pose challenges for tracking user behavior.

Apple and Google policies heavily influence the advertising landscape.

Alternative app stores are emerging but face significant challenges.

App store rejections can be random and frustrating for developers.

Marketing strategies for Steam games can leverage mobile marketing techniques.

ECPM is influenced by various factors including user behavior and geography.

Diversifying user acquisition channels is crucial for sustained growth.

Understanding user segmentation can enhance ad performance.

In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.

We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the industry.

Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what’s next for game marketers and developers alike.

Our Music Album: https://open.spotify.com/artist/2o80XDfSqkDIqmuc5tOZdt

Get our Merch NOW: 25gamers.com/shop

--------------------------------------

PVX Partners offers non-dilutive funding for game developers.

Go to: https://pvxpartners.com/

They can help you access the most effective form of growth capital once you have the metrics to back it.

- Scale fast

- Keep your shares

- Drawdown only as needed

- Have PvX take downside risk alongside you

+ Work with a team entirely made up of ex-gaming operators and investors

---------------------------------------

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/S5hOmIjVRYE

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to the Gaming Landscape

03:02 Creative Trends in Game Advertising

05:53 Analyzing Successful Game Creatives

09:02 The Importance of Iteration in Game Development

11:58 Understanding Game Revenue Dynamics

14:58 Exploring New Game Concepts and Mechanics

17:55 The Role of Physics in Game Creatives

21:01 Future Directions in Game Advertising

24:23 The Evolution of Top War's Marketing Strategy

27:18 Creative Iteration in Game Advertising

30:12 Visual Styles and Game Mechanics

31:32 User-Generated Content in Game Promotion

34:09 Innovative Advertising Techniques in Gaming

36:35 The Role of Celebrity Endorsements

39:10 AI and Creative Trends in Game Marketing

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Successful creatives often use satisfying physics interactions.

Iteration in game development is crucial but can be unpredictable.

Understanding player psychology is key to successful game design.

The future of gaming will rely on creativity and player satisfaction. Top War's marketing strategy is evolving with creative iterations.

User-generated content is becoming more prominent in promotions.

Innovative advertising techniques are essential for engagement.

Celebrity endorsements can significantly impact game visibility.

AI is influencing creative trends in-game marketing.

The gaming industry is seeing a shift towards emotional storytelling.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

Playable trends: https://lancaric.substack.com/p/playbles-trends-in-mobile-games-january?r=7qqaf

Today, we talked about how to break the charts in 2025 for hybrid and hyper-casual games. Buckle up for this takeaway-packed interview - it might just be the spark your game needs to blow up.

Despite the chatter about mobile game growth hitting the brakes, especially after the COVID-fueled boom that supercharged hyper-casual and hybrid-casual games, the industry is far from slowing down. As we pointed out, mobile game growth in 2025 is driven by three key aspects: speed, monetization, and globalization.

--------------------------------------

PVX Partners offers non-dilutive funding for game developers.

Go to: https://pvxpartners.com/

They can help you access the most effective form of growth capital once you have the metrics to back it.

- Scale fast

- Keep your shares

- Drawdown only as needed

- Have PvX take downside risk alongside you

+ Work with a team entirely made up of ex-gaming operators and investors

---------------------------------------

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Host: Roi Nam

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 The Evolution of In-App Advertising

05:55 The Global Gaming Landscape

12:10 Emerging Markets in Gaming

17:51 Strategies for Game Success

23:53 User Acquisition Channel Diversification

30:21 Hybrid Monetization: The Key to Success

36:01 Segmentation Strategies in User Acquisition

39:39 The Role of Creatives in User Acquisition

50:01 The Evolving Role of UA Managers

57:20 Global Expansion: Navigating Cultural Differences

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

Roi Nam

CEO Airbridge

https://www.linkedin.com/in/roinam/

https://www.airbridge.io/

---------------------------------------

Takeaways

Players who are likely to spend on in-app purchases should see fewer ads.

The gaming industry is seeing a significant upward trend in app development.

Emerging markets like Vietnam and Turkey are becoming key players in mobile gaming.

Speed and adaptability are crucial for success in the gaming industry.

User acquisition strategies must evolve to include diversification across channels.

A good game is just the starting point; a great user acquisition strategy is essential.

CPI versus LTV is a critical equation for game success.

The landscape of mobile gaming is shifting towards more diverse and innovative games.

Rewarded ad platforms are gaining traction in the market. Hybrid monetization combines the best of hypercasual and casual games.

User acquisition is crucial for successful monetization strategies.

Segmentation allows for tailored experiences based on player behavior.

Creatives, especially playables, are essential for effective user acquisition.

UA managers must adapt to evolving roles in the gaming industry.

A robust in-game economy is vital for monetization success.

Cultural differences must be considered when expanding globally.

Feature-heavy games may not perform well in Western markets.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

In this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for beginners and experienced marketers. He emphasizes the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The discussion also includes insights on leveraging paid, owned, and earned media and the impact of AI on marketing strategies.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Articles:

https://lancaric.me/ua-manager-life-post-idfa-reality/

https://lancaric.me/influencer-marketing-guide-ua-in-2024/

https://lancaric.substack.com/p/stay-ahead-in-ua-for-2025-my-top

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to User Acquisition

01:15 Understanding User Acquisition Fundamentals

03:11 Key Metrics in User Acquisition

08:47 The Importance of Data Integrity

10:39 Navigating Privacy Changes in User Acquisition

12:31 Creative Strategies for User Acquisition

13:30 Paid, Owned, and Earned Media Strategies

17:09 Building and Engaging Your Own Audience

19:54 App Store Optimization and Content Marketing

23:50 Leveraging Earned Media and Press Relations

25:38 The Role of AI in User Acquisition

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

UA is a fast-moving field that requires constant learning.

Understanding key metrics is crucial for effective UA.

Data integrity is essential for making informed decisions.

Privacy changes are reshaping the landscape of UA.

Creative strategies must evolve to combat user fatigue.

Paid, owned, and earned media are all vital components of UA.

Building a loyal audience can enhance user engagement.

App Store Optimization is key for visibility and installs.

Content marketing helps build trust and authority.

AI tools can significantly enhance marketing efficiency.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Our conversation dives into the evolving landscape of game marketing, particularly focusing on the 4X genre and the dynamics between successful game studios like First Fun and River Game. The discussion highlights the importance of user acquisition strategies, server management, and the integration of gameplay with marketing efforts. We also explore the future of 4X games, the impact of themes and reskins, and the innovative use of AI ingame mechanics. In this conversation, the speakers delve into the intricacies of 4X game design, exploring its economic foundations, innovative mechanics, and the role of AI in shaping user acquisition strategies. We discuss the sustainability of the 4X model, future trends in user acquisition, and the evolution of game genres, culminating in predictions for the 4X market's trajectory.

---------------------------------------

PVX Partners offers non-dilutive funding for game developers.

Go to: https://pvxpartners.com/

They can help you access the most effective form of growth capital once you have the metrics to back it.

- Scale fast

- Keep your shares

- Drawdown only as needed

- Have PvX take downside risk alongside you

+ Work with a team entirely made up of ex-gaming operators and investors

---------------------------------------

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Matej Lancaric⁠, Joseph Kim, Justin Yau

Youtube:https://youtu.be/t28sVVnYWKw

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 The Evolution of Game Marketing Strategies

02:54 Understanding First Fun and River Game Dynamics

06:02 The 4X Game Landscape: Trends and Innovations

09:07 The Role of User Acquisition in Game Success

11:52 Server Management and Player Dynamics in 4X Games

15:09 Integrating Gameplay and User Acquisition

17:58 The Future of 4X Games: Multiple Core Strategies

20:59 The Impact of Themes and Reskins in Game Development

24:06 The Rise of AI in Game Mechanics

33:51 The Economics of Game Design

36:24 Innovations in Game Mechanics

39:12 Creative Strategies in User Acquisition

42:58 The Role of AI in Game Development

48:30 Future Trends in User Acquisition

54:01 Predictions for the 4X Market

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

Joseph Kim

CEO, Lila Games

https://lilagames.com/ & GameMakers

Justin Yau

https://www.linkedin.com/in/justinhbyau/

---------------------------------------

Takeaways

First Fun & River Game share a complex relationship.

The 4X genre is evolving with new strategies and themes.

Server management is key to maintaining player engagement.

The future of 4X games may involve multiple core strategies.

AI is transforming user acquisition strategies in gaming.

The 4X model's sustainability is under scrutiny due to high CPIs.

Future trends in user acquisition will lean heavily on AI.

The integration of AI in game development is becoming essential.

4X games are setting the standard for creative strategies.

The evolution of game genres will incorporate 4X elements.

Understanding 4X is vital for anyone in the gaming industry.

Predictions suggest a shift towards more innovative gameplay in 4X games.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

We dive into the world of ad monetization in mobile games, reviewing several recent titles that rely heavily on ad revenue. We discuss the strategies behind these games, their performance metrics, and the implications for the gaming industry.

PVX Partners offers non-dilutive funding for game developers.

Go to: https://pvxpartners.com/

They can help you access the most effective form of growth capital once you have the metrics to back it.

- Scale fast

- Keep your shares

- Drawdown only as needed

- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors

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00:00 Introduction to Ad Monetization and Game Review

02:10 Exploring King Pin: A Case Study in Ad Revenue

14:20 Super Car Merge: Merging Genres and Monetization Strategies

20:44 Boo Boo and Mimi: The Power of Cuteness in Gaming

29:35 Tricky Twist Puzzle: The Rise of Ultra Casual Games

38:05 Indian Car Highway Drive: Targeting the Indian Market

42:24 Gold Rush: A Hybrid Casual Game Analysis

In this podcast, Jakub Remiar discusses the performance and updates of the Pokemon TCG Pocket game, focusing on revenue trends, user engagement, the new expansion, and the controversial trading system. He highlights the game's revenue spikes, user retention rates, and the implications of the trading mechanics on player experience. Also touches on the need for improved game features and the future of the game in terms of expansions and player engagement.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/XZ5_IbVvZJM

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to the Game's Performance

01:15 Revenue Trends and User Engagement

06:07 New Expansion and Card Mechanics

09:27 Trading System and Its Implications

18:02 Challenges in Game Features and Player Experience

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

The game is projected to generate around 980 million in revenue.

Revenue spikes are typical for gacha games, with significant daily earnings.

User engagement remains strong, with high daily active users.

The US market is becoming increasingly important for revenue growth.

The new expansion introduces unique cards and mechanics.

The trading system has been criticized for being prohibitive and unintuitive.

Players are frustrated with the lack of communication features in trading.

The game needs a proper PvP ranking system to enhance competitiveness.

Despite community backlash, the game continues to achieve record revenue.

Future expansions are expected to keep the game fresh and engaging.

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

In this episode, we explore game apps—their growth, challenges, and performance metrics. We examine monetization, user engagement, and the impact of offline and hybrid games while discussing anticipated titles and marketing strategies. We also cover scaling strategies, power progression layers, and future predictions for trading card games, emphasizing the need for creativity and innovation in the gaming industry.