By Lancaric.me
5
22 ratings
The podcast currently has 167 episodes available.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/gsLQ6GCNksg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
02:59 Creative Trends Overview for August 2024
05:53 Innovative Game Concepts and Trends
08:59 Celebrity Endorsements and Their Impact
12:04 The Evolution of Game Creatives
15:01 AI and Its Role in Game Development
18:04 User-Generated Content and Its Influence
20:59 Trends in App Marketing and User Acquisition
23:58 Analysis of Current Game Ads
26:57 The Future of Game Creatives
30:00 Final Thoughts
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The gaming industry is seeing a shift towards innovative game concepts that engage players.
Celebrity endorsements can significantly impact game marketing and user acquisition.
AI is becoming increasingly important in game development and marketing strategies.
User-generated content is influencing game trends and player engagement.
Current game ads are evolving to include more dynamic and engaging content.
The trend of using celebrities in ads is growing, but the cost-effectiveness is still a concern.
Game creatives are becoming more sophisticated, utilizing various media formats.
Understanding player psychology in marketing strategies is crucial.
Trends in app marketing are shifting towards more personalized and targeted approaches.
The future of game creatives will likely involve more integration of AI and user-generated content.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshesCreative trends in mobile games - August 2024
# Deadlock is finally revealed! The video includes a quick walkthrough of the gameplay. Go to YouTube for the full gameplay experience.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/uKC2Igwm8VU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
02:57 Game Mechanics and Genre Fusion
05:58 Understanding MOBA Elements
08:58 Counter-Strike Influences and Gameplay Dynamics
11:51 Skill Ceiling and Learning Curve
15:04 In-Game Strategies and Itemization
17:58 Character Selection and Team Composition
21:08 Live Gameplay Experience
23:55 Game Progression and Match Dynamics
27:00 Community Engagement and Game Popularity
29:58 Final Thoughts and Game Future
30:02 Deadlock Gameplay
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The game is a mix of MOBA and shooter genres.
It has a high skill ceiling, making it challenging to master.
Understanding character matchups is crucial for success.
Shopping for items is a key mechanic in gameplay.
The game features a unique character selection process.
Live gameplay showcases the dynamics of team strategies.
Community engagement is vital for game popularity.
The game currently lacks progression systems.
Players can shop directly at their lanes during matches.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Vincent Lemon Choi
Youtube: https://youtu.be/Jgv4h-OPeOM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:30 The World of Chinese Mini-Games
06:00 Combining Genres and Game Types
09:38 The Power of Genre Combination and Iteration
11:48 Gacha and Revenue Potential
14:47 Exploring Different Game Genres
19:15 Challenges of Bringing Chinese Mini-Games to the West
23:37 Understanding Trends and Market Dynamics
27:13 The Future of Chinese Mini-Games in the West
29:34 The Impact of Genre Combination and Iteration
32:05 The Success of Chinese Mini-Games
35:03 The Role of Creatives and Unique Gameplay
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Vincent Lemon Choi
https://www.linkedin.com/in/lemon-minigame
---------------------------------------
Takeaways
Chinese mini-games have short development cycles and high revenue potential
Combining different genres and iterating on successful concepts is key to success
Bringing Chinese mini-games to the Western market poses challenges
Faster adoption and understanding of trends is crucial in the rapidly evolving mini-games market
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
Impulse is a brain training app with significant revenue and download growth. The app offers a combination of hypercasual games and cognitive training programs to improve IQ, memory, and cognitive abilities. It uses clever monetization strategies, including subscription plans and discounts, to encourage users to upgrade to premium. The app's ad monetization is heavily segmented, with different ad experiences based on the user's usage and payment status. The app also includes prompts that resemble the official Google Play UI to encourage users to make in-app purchases. The conversation explores a popular brain training app's monetization strategies and user acquisition tactics. The app uses interstitial ads and in-app purchases to generate revenue, targeting older female users on Facebook.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/ssViN7_K9CY
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
02:23 Overview of Lucky Defense's Success
06:01 Comparison to Other Tower Defense Games
09:27 Gameplay and Mechanics of Lucky Defense
17:11 The Importance of Luck and Unit Upgrades
18:00 Artifacts and the Gacha System
20:08 Challenges and Complexity of the Game
21:54 Breaking the Rules: Mythic's Unique Gacha Mechanics
23:24 The Frustrations of Randomness in Mythic
29:23 Exploring the Dungeon: Cooperative Gameplay in Mythic
35:43 Balancing Issues and Unit Reliance in Mythic
38:08 Improving Mythic: Adding Variety and Strategy
41:19 Introduction to the ad placements and monetization strategy of Random Dice: PvP Defense
43:23 Challenges with ad placements in the game
46:46 Issues with after-level ad boost placement
49:45 The lack of suitable creatives for the Western audience
01:00:20 Predictions for the game's future and the possibility of a Western release
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Lucky Defense is a popular game in South Korea with unique mechanics and a strong emphasis on luck.
Players should focus on specific units, such as the Bandit and Shock Troop, and upgrade them strategically.
Artifacts play a crucial role in gameplay, with the Safe Box and Money Gun being the most important.
The game's gacha system is challenging and requires players to collect shared shards to upgrade mythic units.
The game's complexity and lack of accessibility may limit its appeal to Western audiences. Mythic breaks the main gacha rules by allowing direct purchase of units through hard currency.
The game's gacha system is highly random and can be frustrating for players.
The difficulty levels and cooperative gameplay in the Dungeon mode add complexity to the game.
The game's balancing issues and reliance on specific units for success are major drawbacks.
Improvements could be made by designing units and monsters with different strategies and adding more variety to the gameplay. The ad placements in Random Dice: PvP Defense are not well explained and lack notification buttons, which hinders their effectiveness.
The game lacks diverse and engaging creatives for advertising.
Improvements such as adding notification buttons and better-explaining ad units could increase ad revenue.
The hosts predict that the game's success may decline over time and suggest the possibility of a Western release.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
This is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Agenda:
00:00 Epic intro and Secret Guest Introduction
03:01 Transitioning from Gaming to Non-Gaming Apps
06:05 Improving Day One Retention in Games
12:07 Revenue Potential of Find-the-Difference Games
17:32 User Acquisition Strategies for Indie Developers
23:26 Recommended Resources for Game Mechanic Design and UI/UX
34:44 Starting a Blog and Sharing Knowledge
35:25 The Impact of Market Timing on Product Metrics
36:01 Landscape vs. Portrait Mode in Games
41:47 Optimizing Mobile Apps that are Actually Websites
43:43 Recommended Publishers for Casual Hybrid Games
56:41 Forecasting Campaign Targets
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/omK5UkWe7cE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introduction and Overview
02:05 Discussion on Idle Outpost
04:11 Scaling and Downscaling in Idle Outpost
06:08 Comparing Idle Outpost to Other Idle Games
08:15 The Importance of Storytelling in Idle Games
16:42 The Complexity of Idle Outpost's Feature Set
24:48 Addressing Complexity and Pacing in Legend of Mushroom
26:15 Analyzing Revenue and Retention in the Game
30:50 The Role of Ads in Monetization
34:11 The Need for More Creative Concepts in Idle Games
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Idle Outpost experienced scaling and downscaling in terms of downloads and revenue.
The game incorporates elements from other popular idle games, such as Adventure Communist and Legend of Slime.
Storytelling is an important aspect of idle games and can significantly impact player engagement.
Idle Outpost's feature set is complex, which may pose challenges for new players. Legend of Mushroom has issues with overwhelming complexity and fast-unfolding
The pacing and inventory system needs improvement
The decline in revenue and retention is a concern
Ads play a crucial role in the game's monetization
More creative concepts are needed to keep players engaged
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/how-to-market-a-merge-game-top3-ua?r=7qqaf&utm_campaign=post&utm_medium=web
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
The podcast currently has 167 episodes available.
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