In this AD Insider podcast, we feature a segment from the AD Insider | Thursday 30 series, presented by Concordia University Irvine, where we sat down with Deran Coe, CMAA, Director of Athletics at Wake County Public School System in North Carolina.

In this episode, we discussed building a positive experience for everyone including: Parents (partnering with parents), Student Sections (managing the madness in a positive way), Officials (creating trust through clear communication), Coaches (better working environments with genuine relationships), and Student-Athletes (memories through meaningful moments).

Documents/Links Mentioned: NCHSAA Pre-Game EAP Review Report, Official's Communication Checklist, NASO Officiating Survey

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