Can you build a business that thrives in any economy? Lane Martin, co-founder of Modern PURAIR®, reveals the secrets behind creating Canada's fastest-growing air quality franchise. From navigating challenges to empowering franchisees, this episode is your guide to recession-proof success. Today, Erik Van Horn sits down with Lane Martin, the driving force behind Modern PURAIR, to explore how this air quality franchise is setting the standard for success even in challenging economic times. Lane shares insights into what makes Modern PURAIR a standout brand, offering franchisees multiple revenue streams, innovative technology, and a proven playbook for growth.

Whether you're a seasoned entrepreneur or considering a franchise opportunity, this conversation is packed with strategies and inspiration to build a business that thrives in any economy. Tune in and learn what it takes to succeed!

"If entrepreneurship were an easy journey, everybody would do it. We speak about that a lot. And a great mindset coach of mine a few years ago taught me a great thing—it's like how you deal with the 'hard.' If you know that 'hard' is gonna come (which it does cause building and growing any business is a difficult thing), be grateful when there's days where you're in cruise control mode." ~ Lane Martin

In This Episode:

- Lane Martin's background and story

- What defines an entrepreneur's journey?

- Tackling the challenges of territory expansion

- The role of indoor air quality in Lane's business

- Importance of KPIs in business

- Revenue streams at Modern PURAIR

- How franchisors help improve franchisee KPIs using AI

- The Zero to 500 Playbook by Modern PURAIR

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

Connect with Lane Martin:

🌐 Website - https://modernpurair.com/

💼 LinkedIn - https://www.linkedin.com/in/lane-martin-7377a114/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/