In this insightful episode of The Joy of Living podcast, Barry Shore interviews Jim Keyes, former CEO of 7-Eleven and Blockbuster. Jim shares his profound insights into personal branding, character development, and the lifelong power of learning. Together, they discuss how personal branding goes beyond external presentation and is deeply tied to internal values and integrity.

Using the metaphor of a Slurpee—colorful on the outside, yet satisfying and complex on the inside—Jim explains how individuals can cultivate a strong personal brand by aligning their outward appearance with their deeper, authentic selves. The conversation touches on the importance of developing cultural literacy, critical thinking, and a mindset of continuous learning as tools for personal and professional growth.

Tune in for actionable advice on how to refine your personal brand, embrace challenges, and live with purpose. Whether you’re seeking inspiration to overcome obstacles or looking for practical steps to elevate your personal brand, Jim’s wisdom and positivity will leave you energized and ready to take on the world.

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