Sean from Monster Rigs started on the tools at 16, survived the post-2008 construction crash in Ireland, and has reinvested every penny building a physical product brand while still staying on the tools. He gets brutally honest about product failures, manufacturing costs, branding mistakes and why most people massively underestimate what launching a trades brand actually costs, in time, money and sacrifice. No shortcuts, no influencer fluff, just the unfiltered reality of building something real.