What do Marmite, Guinness, and Buffalo Trace have in common? They’ve all been part of the theatrical, strategic, and delightfully human experiences created by Hot Pickle.

 

In this episode, Rupert Pick—co-founder of the experiential agency Hot Pickle—joins us to share the story of how a Marmite pop-up store launched a 15-year journey creating unforgettable brand experiences for clients like Diageo, BBC, Amazon, and Moët & Chandon. From retail rule-breaking to building brand homes that feel more like conversations than campaigns, Rupert dives into the origins of Hot Pickle to the future of experiential.