Welcome back to Small Business School! Today I am sitting down with the amazing founder of Buttercream Clothing, Candice Munro! After having her first child, Candice started baking cakes for friends and family as a means to contribute to family income and be able to stay home with her small children. When she couldn’t find a cute, vintage-style apron that she loved, she decided to sew a custom apron herself. It didn’t take long for clothing requests to start coming in when word got around that Candice could sew. Buttercream Clothing was born because the community asked for locally made, comfortable clothing and they are forever committed to creating just that – right alongside you. After a decade of many pivots Buttercream’s mission stays the same, to provide fashion that you feel good in and feel good about. In our conversation Candice shares her incredible journey of brand building, community, ethics, and adaptability!

Topics Covered:

• The Origin Story of Buttercream Clothing.
• Navigating Business Pivots and the ups and downs, including a surprising boom during COVID-19 and the challenges of adapting to economic changes.
• How Candice has cultivated a loyal and engaged customer base through direct feedback and inclusivity.
• The importance of customer service, delegation, problem-solving, and continuous learning in sustaining a successful business.
• How prioritizing a people-first approach has set Buttercream Clothing apart and the importance of small businesses in the community.
• Candice’s advice for small business owners.
• The importance of vulnerability and transparency in business.

Join us as we dive deep into Candice's entrepreneurial journey, offering inspiration and practical advice for building a resilient and community-focused business!

Have a takeaway from this episode? Tag @staci.millard and @buttercreamclothing Instagram with your takeaway and the first person will get $100 to Buttercream Clothing from me!

Candice’s Links:
Buttercream Clothing Instagram: https://www.instagram.com/buttercreamclothing/
Buttercream Clothing Website: https://www.buttercreamclothing.com

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!