David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.