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Zoe Scaman knows how to rebuild brands and fandoms from the ground up.
Her work with brands like Nike, Netflix, and the NBA has allowed her to dig deep into consumer behavior and organizational structures, resulting in numerous aha moments around community building and how to encourage a culture of co-creation with brand superfans.
Zoe builds a number of beautiful constellations during our conversation as she connects the dots between furries, sports fans, and political communities. We also talk about Lego’s incredibly expanding brand universe and how brands can leverage the flywheel effect to create exponential growth.
Some of my favorite aha moments from our conversation include:
Show Notes:
Below are links to books, shows, and other inspiring ideas that came up during our conversation.
Musings of a Wandering Mind: Zoe Scaman’s Substack
Hidden Potential: The Science of Achieving Greater Things by Adam Grant
Lord of the Flies by William Golding
The Color Purple by Alice Walker
His Dark Materials by Phillip Pullman
Marilyn Monroe Obituary
Shows & Movies
Mob Land TV Series Trailer
Brands & Campaigns
The Lego Botanical Collection
Adult Fans of Lego (AFOL) - Reddit
Lego Fan Engagement and Programs
5
66 ratings
Zoe Scaman knows how to rebuild brands and fandoms from the ground up.
Her work with brands like Nike, Netflix, and the NBA has allowed her to dig deep into consumer behavior and organizational structures, resulting in numerous aha moments around community building and how to encourage a culture of co-creation with brand superfans.
Zoe builds a number of beautiful constellations during our conversation as she connects the dots between furries, sports fans, and political communities. We also talk about Lego’s incredibly expanding brand universe and how brands can leverage the flywheel effect to create exponential growth.
Some of my favorite aha moments from our conversation include:
Show Notes:
Below are links to books, shows, and other inspiring ideas that came up during our conversation.
Musings of a Wandering Mind: Zoe Scaman’s Substack
Hidden Potential: The Science of Achieving Greater Things by Adam Grant
Lord of the Flies by William Golding
The Color Purple by Alice Walker
His Dark Materials by Phillip Pullman
Marilyn Monroe Obituary
Shows & Movies
Mob Land TV Series Trailer
Brands & Campaigns
The Lego Botanical Collection
Adult Fans of Lego (AFOL) - Reddit
Lego Fan Engagement and Programs
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