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In this episode of Verify In Field, we dive into the future of sustainable home construction with our special guest, RJ Lange, the visionary founder of Lush. RJ shares his unique journey from the architectural millwork industry to creating Lush, a company reimagining how homes can be built sustainably and efficiently. We explore Lush’s pioneering use of the WikiHouse concept—an open-source housing design platform—and their innovative building kits made from 3/4 inch plywood, offering unmatched energy efficiency and cost savings. Discover how these kits simplify the construction process, enabling everyone from DIY enthusiasts to professional contractors to participate in building greener, more resilient homes. Join us as we discuss Lush's comprehensive services from standalone kits to large-scale developments and their mission to set a new standard in home building. 

About Our Guest

RJ Lange is the innovative founder of LUSH LLC, based in Milwaukee, Wisconsin, where he focuses on revolutionizing homebuilding with sustainable practices. His work emphasizes the use of green materials, minimal waste production, and the promotion of generational wealth through homeownership. With a mission to educate others on sustainable construction methods, RJ leads initiatives aimed at reshaping traditional building practices.

Prior to LUSH LLC, founded in June 2021, RJ gained a robust background in finance, having served as a Senior Benefits Analyst at Brown & Brown Insurance and an Employee Benefits Consultant at Ansay & Associates. His financial expertise is complemented by a Bachelor's Degree in Finance from the University of Wisconsin-Milwaukee and relevant industry licenses.

In addition to his professional endeavors, RJ is dedicated to community service and has contributed as a fundraiser for Alex's Lemonade Stand Foundation and as an event coordinator for Mel's Charities. His range of skills includes business consulting, interior design, and real estate management, making him a pivotal figure in the drive towards sustainable housing solutions.

What You'll Learn

00:00 Learn about Lush's pandemic-driven business pivot.

05:23 Rethink home building efficiency with LUSH principles.

07:16 Learn about Lush kits: comprehensive home solutions.

11:27 Efficient, waste-free loading inside a semi-truck.

14:07 Learn how a spider jig strengthens structures.

16:20 Learn about innovative plywood-based assembly system.

20:05 Ensuring compliance, collaboration, and exceeding standards.

23:16 Learn efficient CNC and beam assembly management.

27:37 Lush enables local kit production through technology.

29:48 Learn the process to achieve successful outcomes.

35:10 Building a house resembles assembling Lego kits.

36:55 Learn faster house framing with simplified techniques.

42:18 Spray foam significantly boosts energy efficiency.

45:16 Discover updates about Lush projects online.

46:30 Find RJ's links in the show notes.

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