From LinkedIn “beef”, to a real conversation about building modern accounting teams.
 
 This week, I’m joined by Connor Bland and Caleb Johnson of Cloud Accountant Staffing. Cloud focuses on building global careers for accounting professionals across the Philippines, South Africa, and Central/South America – and connecting these folks to firms here in the US.
 
 Connor and Caleb dive a little more into this process in this episode, why it’s not as scary as it sounds, as well as their thoughts on offshoring and how it can offer firms a way to grow in a way that doesn’t grind it’s employees to dust.
 
 Additionally we do a little post-game on our recent rap battle and the internet of it all: “haters”, posting, positioning and the playbook for those of you in the accounting industry.
 

Episode Highlights: 

0:00 - Intro 

0:35 - Episode beginning 

3:46 - Meet Connor and Caleb 

8:09 - Being yourself on LinkedIn and in your content 

12:38 - “What’s most difficult about selling to accountants?” 

17:25 - What objections Connor and Caleb are seeing 

20:18 - Challenges to finding offshore talent 

26:37 - Rap battles and DINK posting 

32:47 - The key to social media 

51:35 - Re-positioning, focusing on the youth 

57:06 - What does accounting look like in the future? 

1:02:15 - Episode wrap-up 

ABOUT HOST YURI KAPILOVICH 

Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end. 

Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all. 

CONNECT WITH YURI KAPILOVICH 

LinkedIn: https://www.linkedin.com/in/ykapilovich/ 

Website: https://www.thefuncpa.co/ 

CONNECT WITH CONNOR BLAND 

LinkedIn: https://www.linkedin.com/in/connerbland/ 

Website: https://www.cloudaccountantstaffing.com/
 
CONNECT WITH CALEB JOHNSON 

LinkedIn: https://www.linkedin.com/in/calebjohnsonofindianapolis/