In "Building My New Cleaning Network I", I shared my marketing strategy from the summer of 2018 after moving back to the Philadelphia Area. I was scrappy and willing to knock on doors to say, "Hi, my name is Ken Carfagno." My friend Kevin Lacombe did the same thing in his new solo cleaning business when I was coaching him in late 2018. I knocked on 13 doors in the same town where my first new office was located. It worked! I had a few interested companies and one hired me! We then moved our family to another part of the suburbs and wanted to attract new clients. I followed the same strategy of knocking on doors, except I added a personalized piece to my information drop-offs and follow up process that I got from my friend Gustavo Fernandez. He showed me a few ways to stand out and I implemented them. In the month of May 2019, I knocked on 25 doors and generated a few interested prospects. Again, one hired me.  I would have continued this guerilla marketing approach each month to add one new customer each month. But it didn't sit right with me. I realized that I needed to serve the community and create a name for myself. Thus, I poured into my newest customer and became friends with his family. We started meeting for breakfast to connect, pray, and mastermind together. That's Mr. Dennis Gehman of Gehman Design Remodeling in Harleysville, PA. I've mentioned his name a dozen times on this podcast because he was that much of a help to me! We still meet for breakfast to connect, pray, and mastermind. This process taught me a huge lesson. I wanted to change my approach from cold door-knocking to attracting warm leads. The only way to do that was through service.  

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